ClariFresh vs Equerra

Clarifresh (formerly Clarifruit) is cloud quality-control software for fresh produce. Equerra is a Microsoft Dynamics 365 partner in New Zealand and Australia. Both are listed under Produce, Meat, Seafood & Dairy Processing Software. The main differences are in audience, platforms and integrations.

Key differences

  • audience

    Audience differs between the profiles. Listed by one product alone: ClariFresh: Fruit and vegetable growers; Equerra: NZ and Australian fresh produce packhouses and exporters.

  • platforms

    Listed platforms: ClariFresh: Web, iOS, Android; Equerra: Web.

  • integrations

    The integration lists differ. ClariFresh names 3 integrations and Equerra names 7 integrations. No partner appears in every list.

Side by side

ClariFresh vs Equerra: side-by-side comparison from published vendor information
FieldClariFreshEquerra
What it isClarifresh (formerly Clarifruit) is cloud quality-control software for fresh produce.Equerra is a Microsoft Dynamics 365 partner in New Zealand and Australia.
Best forFruit and vegetable growers; Wholesalers and importers; Grocery retailers with fresh departments; Small and mid-sized fresh food businessesNZ and Australian fresh produce packhouses and exporters; Grower co-operatives
Pricing modelQuote onlyFixed-price implementation project
Starting priceNot publishedNot published
Free planNot publishedNot published
Free trialNot publishedNot published
ContractNot publishedNot published
PlatformsWeb, iOS, AndroidWeb
CountriesNot publishedAustralia, New Zealand
LanguagesEnglish, SpanishNot published
Number of integrations37
CertificationsNot publishedNot published
Security practicesCustomer owns its QC data; multi-tenant cloud with per-account data isolation (no certification named)Not published
FoundedNot publishedNot published
HeadquartersNot publishedNot published
OwnerNot publishedNot published
Last reviewed29 September 202629 September 2026

Integrations

No partner appears in every list.

Named only by ClariFresh

  • Microsoft Excel
  • Priority ERP
  • SAP

Named only by Equerra

  • Dynamics 365 Business Central
  • Microsoft 365
  • Power Automate
  • Power BI
  • ProduceLinc
  • Teams
  • Yaveon 365

Which to choose

ClariFresh

Choose ClariFresh if you are in one of these groups: Fruit and vegetable growers; Wholesalers and importers; Grocery retailers with fresh departments.

Less suited to: Restaurants and cafes looking for kitchen or front-of-house software. Clarifresh is a quality-control tool for produce supply chains.

Equerra

Choose Equerra if your business matches one of the audiences it is listed for: NZ and Australian fresh produce packhouses and exporters; Grower co-operatives.

Weaker fit: Very large enterprise operations; the vendor's own comparison points these to Infor or SAP, and names Pricom as a strong option for NZ kiwifruit and apple packhouses.

What we could not confirm

ClariFresh

  • Any price, licence tier price or free trial
  • Headquarters, founding year, legal entity, team size
  • Funding amounts (the about page mentions an EU Horizon 2020 EIC grant and a Hort Innovation grant without amounts)
  • Countries where the product is sold
  • Security certifications
  • App store listings

Equerra

  • Named customers
  • Founding year, legal entity, headquarters, team size and funding
  • Interface languages
  • Security certifications

Go further

ClariFresh profileEquerra profile

Other comparisons with these products

Sources

Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.

Equerra, reviewed 29 September 2026

  1. NZ fresh produce page: features, comparison, FAQhttps://equerra.com/industries/fresh-produce
  2. Pricinghttps://equerra.com/pricing
  3. Company and officeshttps://equerra.com/about
  4. Business Central platformhttps://equerra.com/services/dynamics-365-business-central
  5. Elevate Suite extensionshttps://equerra.com/products
  6. Australian versionhttps://equerra.com/au/industries/fresh-produce