Equerra vs Visual Produce

Equerra is a Microsoft Dynamics 365 partner in New Zealand and Australia. Visual Produce is customisable ERP and accounting software for fresh produce companies, made by Silver Creek Software of Boise, Idaho. Both are listed under Produce, Meat, Seafood & Dairy Processing Software. They differ in audience, platforms and integrations.

Key differences

  • audience

    Not every audience is shared. Entries that only one product lists: Equerra: NZ and Australian fresh produce packhouses and exporters; Visual Produce: Fresh produce wholesalers and distributors.

  • platforms

    Platform support differs. Equerra: Web; Visual Produce: iOS.

  • integrations

    On integrations, Equerra names 7 integrations and Visual Produce names 5 integrations. No partner appears in every list.

Side by side

Equerra vs Visual Produce: side-by-side comparison from published vendor information
FieldEquerraVisual Produce
What it isEquerra is a Microsoft Dynamics 365 partner in New Zealand and Australia.Visual Produce is customisable ERP and accounting software for fresh produce companies, made by Silver Creek Software of Boise, Idaho.
Best forNZ and Australian fresh produce packhouses and exporters; Grower co-operativesFresh produce wholesalers and distributors; Packers, shippers and growers; Produce brokers; Value-added produce processors
Pricing modelFixed-price implementation projectQuote only
Starting priceNot publishedNot published
Free planNot publishedNot published
Free trialNot publishedNot published
ContractNot publishedNot published
PlatformsWebiOS
CountriesAustralia, New ZealandNot published
LanguagesNot publishedNot published
Number of integrations75
CertificationsNot publishedNot published
Security practicesNot publishedNot published
FoundedNot published1982
HeadquartersNot publishedBoise, United States
OwnerNot publishedNot published
Last reviewed29 September 202629 September 2026

Integrations

No partner appears in every list.

Named only by Equerra

  • Dynamics 365 Business Central
  • Microsoft 365
  • Power Automate
  • Power BI
  • ProduceLinc
  • Teams
  • Yaveon 365

Named only by Visual Produce

  • Infor
  • Message Xpress
  • Microsoft SQL Server
  • Tableau
  • Telerik Reporting

Which to choose

Equerra

Choose Equerra if you are in one of these groups: NZ and Australian fresh produce packhouses and exporters; Grower co-operatives.

Weaker fit: Very large enterprise operations; the vendor's own comparison points these to Infor or SAP, and names Pricom as a strong option for NZ kiwifruit and apple packhouses.

Visual Produce

Choose Visual Produce if you fit its listed audience: Fresh produce wholesalers and distributors; Packers, shippers and growers; Produce brokers.

What we could not confirm

Equerra

  • Named customers
  • Founding year, legal entity, headquarters, team size and funding
  • Interface languages
  • Security certifications

Visual Produce

  • Any price or contract term
  • What each partner logo integration does; the EDI module page
  • Whether Visual Produce is cloud-hosted or on-premise (the vendor mentions cloud among 'accounting systems for your fingertips, cloud, field, warehouse, and office')
  • Countries, languages, security certifications, team size and funding

Go further

Equerra profileVisual Produce profile

Other comparisons with these products

Sources

Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.

Equerra, reviewed 29 September 2026

  1. NZ fresh produce page: features, comparison, FAQhttps://equerra.com/industries/fresh-produce
  2. Pricinghttps://equerra.com/pricing
  3. Company and officeshttps://equerra.com/about
  4. Business Central platformhttps://equerra.com/services/dynamics-365-business-central
  5. Elevate Suite extensionshttps://equerra.com/products
  6. Australian versionhttps://equerra.com/au/industries/fresh-produce

Visual Produce, reviewed 29 September 2026

  1. Home page: positioning and target buyershttps://silvercreek.com
  2. Company history, Boise, 1982https://silvercreek.com/about/
  3. SQL Server, customisationhttps://silvercreek.com/advantage/
  4. Partner logos, addresshttps://silvercreek.com/partners/
  5. Customer nameshttps://silvercreek.com/testimonials/
  6. Sales ordershttps://silvercreek.com/visual-produce/sales-orders/
  7. Inventoryhttps://silvercreek.com/visual-produce/inventory-control/
  8. Traceability and warehouse managementhttps://silvercreek.com/visual-produce/traceability/
  9. Fresh pack processinghttps://silvercreek.com/fresh-pack-processing/
  10. Packing planthttps://silvercreek.com/visual-produce/packing-plant-manager/
  11. Brokeragehttps://silvercreek.com/visual-produce/brokerage-management/
  12. Crop accountinghttps://silvercreek.com/visual-produce/crop-accounting/
  13. General ledgerhttps://silvercreek.com/visual-produce/general-ledger/
  14. Mobile appshttps://silvercreek.com/visual-produce/mobile-apps/
  15. Delivery Trackerhttps://silvercreek.com/visual-produce/mobile-apps/delivery-tracker/
  16. Support and serviceshttps://silvercreek.com/services/