Jelly vs reciProfity (incl. CostGuard)
Jelly is a UK food and beverage cost-control system that reads supplier invoices and turns them into live recipe costs, inventory and gross-profit tracking. reciProfity is cloud software for recipe costing, inventory control and recipe management, sold to restaurants, hotels, caterers, multi-unit groups and retail prepared-food departments. Both are listed under Recipe Costing & Menu Engineering. The main differences are in price, audience and integrations.
Key differences
price
The vendors price on different terms. Jelly at GBP 129 per location per month; reciProfity (incl. CostGuard) at USD 49 per month. The amounts cannot be compared directly.
audience
The audiences they list differ. Listed for one product only, for example: Jelly: Ambitious independent restaurants and pubs; reciProfity (incl. CostGuard): Independent restaurants.
integrations
Jelly names 7 integrations and reciProfity (incl. CostGuard) names 31 integrations. 2 partners appear in every list.
Side by side
| Field | Jelly | reciProfity (incl. CostGuard) |
|---|---|---|
| What it is | Jelly is a UK food and beverage cost-control system that reads supplier invoices and turns them into live recipe costs, inventory and gross-profit tracking. | reciProfity is cloud software for recipe costing, inventory control and recipe management, sold to restaurants, hotels, caterers, multi-unit groups and retail prepared-food departments. |
| Best for | Ambitious independent restaurants and pubs; Growing multi-site groups; Hotels and caterers | Independent restaurants; Multi-unit and central-kitchen operators; Retail prepared-food departments; Hotels and caterers |
| Pricing model | Subscription per location | Subscription by tier |
| Starting price | GBP 129 per location per month | USD 49 per month |
| Free plan | Not published | Not published |
| Free trial | Not published | Yes |
| Contract | None on monthly plan; 12 months on annual plan | Not published |
| Platforms | Web | Web |
| Countries | United Kingdom | Not published |
| Languages | Not published | Not published |
| Number of integrations | 7 | 31 |
| Certifications | Not published | Not published |
| Security practices | AES-256 encryption at rest and TLS 1.2/1.3 in transit, role-based access (no certification named) | Not published |
| Founded | Not published | Not published |
| Headquarters | London, United Kingdom | Not published |
| Owner | Not published | ECRS (acquired reciProfity in August 2023) |
| Last reviewed | 29 September 2026 | 29 September 2026 |
Integrations
Named by both
- Square
- Toast
Named only by Jelly
- Epos Now
- Gmail
- Lightspeed
- Outlook
- Xero
Named only by reciProfity (incl. CostGuard)
- Accardis
- Aldelo
- Cake
- CATAPULT
- Caterease
- CRS
- Digital Dining
- Focus
- GFS
- Harbor Touch
- iControl
- Info Genesis
and 17 moreshow fewer
- Lavu
- Maitre’D
- NCC
- Aloha
- Micros
- Brink
- Passport Accounting
- PlateIQ
- Posera
- PosiTouch
- QuickBooks Online
- Revel
- Sage 100
- Squirrel
- Sysco
- TouchBistro
- Upserve
Which to choose
Jelly
Choose Jelly if your business matches one of the audiences it is listed for: Ambitious independent restaurants and pubs; Growing multi-site groups; Hotels and caterers.
Less suited to: Businesses where nobody owns margin and acts on it weekly; the vendor says it works best when someone does.
reciProfity (incl. CostGuard)
Choose reciProfity (incl. CostGuard) if you fit its listed audience: Independent restaurants; Multi-unit and central-kitchen operators; Retail prepared-food departments.
Less suited to: Businesses wanting POS, scheduling or tax tools in the same product: the vendor says it does none of these and focuses on recipe costing and inventory control.
What we could not confirm
Jelly
- Setup fee amount
- Founding year, founders, funding and team size
- App store listings
- Interface languages
- Countries outside the UK
reciProfity (incl. CostGuard)
- Contract term and cancellation terms
- Whether the CostGuard desktop program is still sold or supported
- Headquarters location and legal entity
- Team size and funding
- Security certifications and hosting details
- Countries where it is sold and interface languages
- Whether iOS or Android apps exist (the vendor says the cloud app works on phones, tablets and computers)
- The vendor's profit and time-saving figures on its home page
Go further
Sources
Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.
Jelly, reviewed 29 September 2026
- Homepagehttps://www.getjelly.co.uk
- Pricing and FAQhttps://www.getjelly.co.uk/pricing
- Security policyhttps://www.getjelly.co.uk/security
- Legal entityhttps://www.getjelly.co.uk/terms
- Support hourshttps://www.getjelly.co.uk/support
reciProfity (incl. CostGuard), reviewed 29 September 2026
- Home: modules, segments, claimshttps://www.reciprofity.com
- Tiers, prices, trial, add-onshttps://reciprofity.com/pricing/
- Integrations and add-onshttps://reciprofity.com/integrations/
- Feature listhttps://reciprofity.com/software_features/
- Inventory controlhttps://reciprofity.com/our-solution/inventory-control/
- Segmentshttps://reciprofity.com/who-is-this-for/
- FAQ, support hours, scopehttps://reciprofity.com/resources/faqs/
- History, founders, ECRS acquisitionhttps://reciprofity.com/about-us/
- Customer nameshttps://reciprofity.com/testimonials/