QR Order vs SMASEL

QR Order is a self-ordering service from a Japanese company, BlueIsland. SMASEL (スマセル) is a Japanese self-order system where guests order from their own smartphones, with no order terminal and no app download or password. Both are listed under QR Code Menu & Ordering. Where the profiles show a difference, it is in audience and integrations.

Key differences

  • audience

    The audiences they list differ. Listed for one product only, for example: QR Order: Restaurants and izakaya in Japan wanting phone ordering; SMASEL: Japanese restaurants and izakaya wanting self-order without terminals.

  • integrations

    On integrations, QR Order names 8 integrations and SMASEL names 2 integrations. No partner appears in every list.

Side by side

QR Order vs SMASEL: side-by-side comparison from published vendor information
FieldQR OrderSMASEL
What it isQR Order is a self-ordering service from a Japanese company, BlueIsland.SMASEL (スマセル) is a Japanese self-order system where guests order from their own smartphones, with no order terminal and no app download or password.
Best forRestaurants and izakaya in Japan wanting phone ordering; Venues serving overseas visitors; All-you-can-eat and all-you-can-drink venuesJapanese restaurants and izakaya wanting self-order without terminals; Venues with many overseas visitors
Pricing modelQuote onlyQuote only
Starting priceNot publishedNot published
Free planNot publishedNot published
Free trialNot publishedNot published
ContractNot publishedNot published
PlatformsNot publishedWeb
CountriesJapanJapan
LanguagesEnglish, JapaneseNot published
Number of integrations82
CertificationsISO 27001Not published
Security practicesNot publishedNot published
FoundedNot publishedNot published
HeadquartersOsaka, JapanNot published
OwnerNot publishedNot published
Last reviewed29 September 202629 September 2026

Integrations

No partner appears in every list.

Named only by QR Order

  • LINE mini app
  • NEC Mobile POS
  • OrderLinkage
  • PayCAS Mobile
  • Square
  • stera
  • tance mall
  • スマレジ

Named only by SMASEL

  • E-POS (Craft Fix)
  • LINE official account

Which to choose

QR Order

Choose QR Order if you are in one of these groups: Restaurants and izakaya in Japan wanting phone ordering; Venues serving overseas visitors; All-you-can-eat and all-you-can-drink venues.

SMASEL

Choose SMASEL if you fit its listed audience: Japanese restaurants and izakaya wanting self-order without terminals; Venues with many overseas visitors.

What we could not confirm

QR Order

  • Any price or plan (pricing is by consultation)
  • Contract term and renewal
  • Founding year, employee count and funding
  • Free trial (only a demo menu and a consultation are offered)
  • Whether the service is sold outside Japan

SMASEL

  • Any price or contract term
  • Which languages are supported
  • Company details beyond the operator name
  • Customer names, security certifications, mobile apps

Go further

QR Order profileSMASEL profile

Other comparisons with these products

Sources

Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.

QR Order, reviewed 29 September 2026

  1. Japanese home page: features, integrations, store counthttps://ja.qrorder.com/
  2. English home pagehttps://en.qrorder.com/
  3. Seller name, address, payment and cancellation termshttps://ja.qrorder.com/legal/
  4. FAQhttps://ja.qrorder.com/qa/
  5. Square linkhttps://ja.qrorder.com/cooperation/square/

SMASEL, reviewed 29 September 2026

  1. Homepage: features, setup time, contact, operatorhttps://smasel.com/
  2. Vendor blog indexhttps://smasel.com/media/
  3. Vendor blog article on serving foreign guests (context only)https://smasel.com/media/restaurants-for-foreigners/
  4. Sister product from the same operator (reservation management); confirms operator contexthttps://gateconnect.jp/