SMASEL

SMASEL (スマセル) is a Japanese self-order system where guests order from their own smartphones, with no order terminal and no app download or password. It offers recommended menus, an order-based ranking, a reorder button, multilingual ordering and LINE official account integration. It is sold to restaurants and izakaya in Japan by Craft Fix Co., Ltd.

Last reviewed

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Home page of SMASEL's website
SMASEL's website on 30 September 2026
Best for
Japanese restaurants and izakaya wanting self-order without terminals, Venues with many overseas visitors
Pricing
Quote only
Runs on
Web

Who it is for

  • Japanese restaurants and izakaya wanting self-order without terminals

    Guests order on their own phones, so the restaurant avoids buying and maintaining order devices; the vendor says this keeps start-up and repair costs low.

  • Venues with many overseas visitors

    The vendor says photo-based ordering and multilingual support help serve foreign guests.

What it does

  • Smartphone ordering without an app

    Guests order from their own phone with no app download or password entry.

  • Recommended menu

    The restaurant can freely set which items are shown as recommended.

  • Order ranking

    A ranking of items is calculated automatically from guests' order counts.

  • Reorder function

    An 'okawari' feature lets guests quickly order an item again.

  • Photo-based, multilingual ordering

    Guests can order by looking at photos, and multiple languages are possible.

  • LINE official account link and promotion app

    Connects with the restaurant's LINE official account and includes a promotion app for sending messages to guests.

  • POS link for customer management

    Works together with the vendor's own POS system (E-POS) for customer management.

Pricing

Pricing model
Quote only

No prices are published. The page title says the initial fee is free (初期費用無料); the vendor asks restaurants to contact it by email or phone for a consultation based on venue size such as seats and tables.

How it compares

Compared with the 42 products in QR Code Menu & Ordering that have a profile on this site. These figures describe the category. They are not a recommendation.

  • Names 2 integrations. The median in this category is 5.
  • Lists Web only. Among the 41 products in this category that state their platforms, 9 list an iOS app and 9 list an Android app.

Works with

Other
LINE official account
Point of sale
E-POS (Craft Fix)

Where and how it runs

Customers in
Japan
Platforms
Web
Hardware
No order terminal is needed; guests use their own smartphones.

The site is in Japanese with a Japanese prefecture selector in its enquiry form; it does not state where it is sold. Inferred.

The company

Company
Craft Fix Co., Ltd.

Security and support

Support
The vendor says setup takes two to three weeks depending on the venue and that support continues after launch. Contact is by email or the phone number 0120-511-128.

Listing details

Headquarters
Japan
Built for
Restaurants, Cafés, Bars
Focus
Food-specific
Status
Active
Website
smasel.com

Alternatives to SMASEL

See all 80 in QR Code Menu & Ordering

  • Tap&Order

    Tap&Order (タップ&オーダー) is a Japanese mobile ordering system where guests scan a table QR code and order through LINE on their own phones.

    Names 3 integrations, against 2 for SMASEL.

  • Tabelog Order

    Tabelog Order is a mobile ordering system for restaurants in Japan from Kakaku.com, the company behind the Tabelog restaurant guide.

    Runs on Web and iOS, against Web for SMASEL.

  • QR Order

    QR Order is a self-ordering service from a Japanese company, BlueIsland.

    Names 8 integrations, against 2 for SMASEL.

  • Putmenu

    Putmenu is a Japanese mobile-ordering platform.

    Listed as best for: Small Japanese restaurants wanting mobile ordering with no upfront cost; Shops that want to sell prepaid balances to regulars.

Compare SMASEL

Side-by-side tables built from the same profile data.

What we could not confirm

These points were not confirmed when this page was written.

  • Any price or contract term
  • Which languages are supported
  • Company details beyond the operator name
  • Customer names, security certifications, mobile apps

Sources

Facts on this page come from the pages below, checked on 29 September 2026. Prices and features change, so confirm with the vendor before you buy.

  1. Homepage: features, setup time, contact, operatorhttps://smasel.com/
  2. Vendor blog indexhttps://smasel.com/media/
  3. Vendor blog article on serving foreign guests (context only)https://smasel.com/media/restaurants-for-foreigners/
  4. Sister product from the same operator (reservation management); confirms operator contexthttps://gateconnect.jp/