SMASEL vs USEN MyMenu Premium

SMASEL (スマセル) is a Japanese self-order system where guests order from their own smartphones, with no order terminal and no app download or password. USEN My Menu Premium is a mobile order system for Japanese restaurants: guests browse the menu and order from their own smartphones at the table. Both are listed under QR Code Menu & Ordering. The main differences are in price and audience.

Key differences

  • price

    USEN MyMenu Premium publishes a starting price of JPY 10,000 per month. SMASEL does not publish a starting price.

  • audience

    Audience differs between the profiles. Listed by one product alone: SMASEL: Japanese restaurants and izakaya wanting self-order without terminals; USEN MyMenu Premium: Restaurants that want self-ordering without replacing their POS.

Side by side

SMASEL vs USEN MyMenu Premium: side-by-side comparison from published vendor information
FieldSMASELUSEN MyMenu Premium
What it isSMASEL (スマセル) is a Japanese self-order system where guests order from their own smartphones, with no order terminal and no app download or password.USEN My Menu Premium is a mobile order system for Japanese restaurants: guests browse the menu and order from their own smartphones at the table.
Best forJapanese restaurants and izakaya wanting self-order without terminals; Venues with many overseas visitorsRestaurants that want self-ordering without replacing their POS; Restaurants short of floor staff; Restaurants serving overseas visitors
Pricing modelQuote onlySubscription per location
Starting priceNot publishedJPY 10,000 per month
Free planNot publishedNo
Free trialNot publishedNot published
ContractNot publishedNot published
PlatformsWebWeb
CountriesJapanJapan
LanguagesNot publishedJapanese
Number of integrations2Not published
CertificationsNot publishedNot published
Security practicesNot publishedNot published
FoundedNot published1961
HeadquartersNot publishedShinagawa, Tokyo, Japan
OwnerNot publishedNot published
Last reviewed29 September 202629 September 2026

Integrations

No partner appears in every list.

Named only by SMASEL

  • E-POS (Craft Fix)
  • LINE official account

Named only by USEN MyMenu Premium

USEN MyMenu Premium does not name any integrations in the material we reviewed.

Which to choose

SMASEL

Choose SMASEL if your business matches one of the audiences it is listed for: Japanese restaurants and izakaya wanting self-order without terminals; Venues with many overseas visitors.

USEN MyMenu Premium

Choose USEN MyMenu Premium if you are in one of these groups: Restaurants that want self-ordering without replacing their POS; Restaurants short of floor staff; Restaurants serving overseas visitors.

Our profile lists a weaker fit: Restaurants that need orders to flow into their POS: the vendor states the system is not linked to the register.

What we could not confirm

SMASEL

  • Any price or contract term
  • Which languages are supported
  • Company details beyond the operator name
  • Customer names, security certifications, mobile apps

USEN MyMenu Premium

  • Contract minimum term
  • Whether hardware is rented or bought outright
  • Integrations
  • Interface languages for staff
  • Employee count of the business unit
  • Security certifications
  • Customer names for this product

Go further

SMASEL profileUSEN MyMenu Premium profile

Other comparisons with these products

Sources

Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.

SMASEL, reviewed 29 September 2026

  1. Homepage: features, setup time, contact, operatorhttps://smasel.com/
  2. Vendor blog indexhttps://smasel.com/media/
  3. Vendor blog article on serving foreign guests (context only)https://smasel.com/media/restaurants-for-foreigners/
  4. Sister product from the same operator (reservation management); confirms operator contexthttps://gateconnect.jp/

USEN MyMenu Premium, reviewed 29 September 2026

  1. Product page: features, price, FAQhttps://usen.com/service/pos/mymenupremium/
  2. Company profile: founding, head officehttps://usen.com/company/about.html
  3. Corporate overviewhttps://usen.com/company/
  4. USEN POS register product page (related products)https://usen.com/service/pos/