SMASEL vs Tabelog Order

SMASEL (スマセル) is a Japanese self-order system where guests order from their own smartphones, with no order terminal and no app download or password. Tabelog Order is a mobile ordering system for restaurants in Japan from Kakaku.com, the company behind the Tabelog restaurant guide. Both are listed under QR Code Menu & Ordering. The main differences are in price, audience and platforms.

Key differences

  • price

    Tabelog Order publishes a starting price of JPY 15,000 per month (excluding tax). SMASEL does not publish a starting price.

  • audience

    Not every audience is shared. Entries that only one product lists: SMASEL: Japanese restaurants and izakaya wanting self-order without terminals; Tabelog Order: Izakaya and casual restaurants in Japan.

  • platforms

    They do not run on the same platforms. SMASEL: Web; Tabelog Order: Web, iOS.

  • integrations

    On integrations, SMASEL names 2 integrations and Tabelog Order names 9 integrations. No partner appears in every list.

Side by side

SMASEL vs Tabelog Order: side-by-side comparison from published vendor information
FieldSMASELTabelog Order
What it isSMASEL (スマセル) is a Japanese self-order system where guests order from their own smartphones, with no order terminal and no app download or password.Tabelog Order is a mobile ordering system for restaurants in Japan from Kakaku.com, the company behind the Tabelog restaurant guide.
Best forJapanese restaurants and izakaya wanting self-order without terminals; Venues with many overseas visitorsIzakaya and casual restaurants in Japan; Restaurants with no POS or a basic cash register; Venues with many overseas guests
Pricing modelQuote onlySubscription per location
Starting priceNot publishedJPY 15,000 per month (excluding tax)
Free planNot publishedNot published
Free trialNot publishedYes
ContractNot publishedNot published
PlatformsWebWeb, iOS
CountriesJapanJapan
LanguagesNot publishedJapanese
Number of integrations29
CertificationsNot publishedNot published
Security practicesNot publishedCompatible with Japan's qualified invoice system (invoice制度), per the vendor
FoundedNot published1997
HeadquartersNot publishedTokyo, Japan
OwnerNot publishedKakaku.com, Inc., listed on the Tokyo Stock Exchange Prime market (code 2371)
Last reviewed29 September 202629 September 2026

Integrations

No partner appears in every list.

Named only by SMASEL

  • E-POS (Craft Fix)
  • LINE official account

Named only by Tabelog Order

  • Apple Pay
  • LINE
  • NECモバイルPOS
  • PayPay
  • ステアリテール
  • スマレジ
  • 東芝テック
  • 楽天ペイ
  • 食べログノート

Which to choose

SMASEL

Choose SMASEL if you fit its listed audience: Japanese restaurants and izakaya wanting self-order without terminals; Venues with many overseas visitors.

Tabelog Order

Choose Tabelog Order if your business matches one of the audiences it is listed for: Izakaya and casual restaurants in Japan; Restaurants with no POS or a basic cash register; Venues with many overseas guests.

What we could not confirm

SMASEL

  • Any price or contract term
  • Which languages are supported
  • Company details beyond the operator name
  • Customer names, security certifications, mobile apps

Tabelog Order

  • Contract minimum term and renewal
  • Whether the 3-month free campaign is still running
  • Prices for the hardware not included in the monthly fee
  • Full list of supported credit cards
  • Security certifications
  • Interface languages for staff
  • Which operating systems the handhelds run on (iOS devices are lent)

Go further

SMASEL profileTabelog Order profile

Other comparisons with these products

Sources

Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.

SMASEL, reviewed 29 September 2026

  1. Homepage: features, setup time, contact, operatorhttps://smasel.com/
  2. Vendor blog indexhttps://smasel.com/media/
  3. Vendor blog article on serving foreign guests (context only)https://smasel.com/media/restaurants-for-foreigners/
  4. Sister product from the same operator (reservation management); confirms operator contexthttps://gateconnect.jp/

Tabelog Order, reviewed 29 September 2026

  1. Product page: features, price, integrations, FAQhttps://order.tabelog.com/lp/index.html
  2. Case study: Spice&Cafe FamFamhttps://order.tabelog.com/lp/case/001.html
  3. Case study: café RINhttps://order.tabelog.com/lp/case/005.html
  4. Tabelog Note reservation ledger linkhttps://owner.tabelog.com/home/tbnote/
  5. Company profile: HQ, founded, listing, employeeshttps://corporate.kakaku.com/company/profile