SMASEL vs Tap&Order

SMASEL (スマセル) is a Japanese self-order system where guests order from their own smartphones, with no order terminal and no app download or password. Tap&Order (タップ&オーダー) is a Japanese mobile ordering system where guests scan a table QR code and order through LINE on their own phones. Both are listed under QR Code Menu & Ordering. The main differences are in audience and integrations.

Key differences

  • audience

    Audience differs between the profiles. Listed by one product alone: SMASEL: Japanese restaurants and izakaya wanting self-order without terminals; Tap&Order: Japanese restaurants and cafes using Smaregi POS.

  • integrations

    On integrations, SMASEL names 2 integrations and Tap&Order names 3 integrations. 1 partner appears in every list.

Side by side

SMASEL vs Tap&Order: side-by-side comparison from published vendor information
FieldSMASELTap&Order
What it isSMASEL (スマセル) is a Japanese self-order system where guests order from their own smartphones, with no order terminal and no app download or password.Tap&Order (タップ&オーダー) is a Japanese mobile ordering system where guests scan a table QR code and order through LINE on their own phones.
Best forJapanese restaurants and izakaya wanting self-order without terminals; Venues with many overseas visitorsJapanese restaurants and cafes using Smaregi POS; Venues serving overseas visitors; Restaurants that want to grow their LINE audience
Pricing modelQuote onlyQuote only
Starting priceNot publishedNot published
Free planNot publishedNot published
Free trialNot publishedNot published
ContractNot publishedNot published
PlatformsWebWeb
CountriesJapanJapan
LanguagesNot publishedChinese (Simplified), English, Japanese, Korean
Number of integrations23
CertificationsNot publishedNot published
Security practicesNot publishedPublished information security policy (no certification named)
FoundedNot published2012
HeadquartersNot publishedOsaka, Japan
OwnerNot publishedNot published
Last reviewed29 September 202629 September 2026

Integrations

Named by both

  • LINE official account

Named only by SMASEL

  • E-POS (Craft Fix)

Named only by Tap&Order

  • IGREK Self-Order
  • Smaregi

Which to choose

SMASEL

Choose SMASEL if you are in one of these groups: Japanese restaurants and izakaya wanting self-order without terminals; Venues with many overseas visitors.

Tap&Order

Choose Tap&Order if your business matches one of the audiences it is listed for: Japanese restaurants and cafes using Smaregi POS; Venues serving overseas visitors; Restaurants that want to grow their LINE audience.

Weaker fit: Guests without smartphones need a shop-provided device or staff order-taking, according to the vendor FAQ.

What we could not confirm

SMASEL

  • Any price or contract term
  • Which languages are supported
  • Company details beyond the operator name
  • Customer names, security certifications, mobile apps

Tap&Order

  • Price and contract terms
  • Hardware or setup fee amounts
  • Security certifications
  • Number of customers (the vendor states 2,300+ sites only for its separate IGREK Self-Order product)

Go further

SMASEL profileTap&Order profile

Other comparisons with these products

Sources

Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.

SMASEL, reviewed 29 September 2026

  1. Homepage: features, setup time, contact, operatorhttps://smasel.com/
  2. Vendor blog indexhttps://smasel.com/media/
  3. Vendor blog article on serving foreign guests (context only)https://smasel.com/media/restaurants-for-foreigners/
  4. Sister product from the same operator (reservation management); confirms operator contexthttps://gateconnect.jp/