QR Order vs SMASEL vs Tabelog Order vs Tap&Order
QR Order is a self-ordering service from a Japanese company, BlueIsland. SMASEL (スマセル) is a Japanese self-order system where guests order from their own smartphones, with no order terminal and no app download or password. Tabelog Order is a mobile ordering system for restaurants in Japan from Kakaku.com, the company behind the Tabelog restaurant guide. Tap&Order (タップ&オーダー) is a Japanese mobile ordering system where guests scan a table QR code and order through LINE on their own phones. All four are listed under QR Code Menu & Ordering. Where the profiles show a difference, it is in price, audience and integrations.
Key differences
price
The only starting price published is Tabelog Order's: JPY 15,000 per month (excluding tax). QR Order, SMASEL and Tap&Order do not publish a starting price.
audience
The audiences they list differ. Listed for one product only, for example: QR Order: Restaurants and izakaya in Japan wanting phone ordering; SMASEL: Japanese restaurants and izakaya wanting self-order without terminals; Tabelog Order: Izakaya and casual restaurants in Japan; Tap&Order: Japanese restaurants and cafes using Smaregi POS.
integrations
The integration lists differ. QR Order names 8 integrations, SMASEL names 2 integrations, Tabelog Order names 9 integrations and Tap&Order names 3 integrations. No partner appears in every list.
Side by side
| Field | QR Order | SMASEL | Tabelog Order | Tap&Order |
|---|---|---|---|---|
| What it is | QR Order is a self-ordering service from a Japanese company, BlueIsland. | SMASEL (スマセル) is a Japanese self-order system where guests order from their own smartphones, with no order terminal and no app download or password. | Tabelog Order is a mobile ordering system for restaurants in Japan from Kakaku.com, the company behind the Tabelog restaurant guide. | Tap&Order (タップ&オーダー) is a Japanese mobile ordering system where guests scan a table QR code and order through LINE on their own phones. |
| Best for | Restaurants and izakaya in Japan wanting phone ordering; Venues serving overseas visitors; All-you-can-eat and all-you-can-drink venues | Japanese restaurants and izakaya wanting self-order without terminals; Venues with many overseas visitors | Izakaya and casual restaurants in Japan; Restaurants with no POS or a basic cash register; Venues with many overseas guests | Japanese restaurants and cafes using Smaregi POS; Venues serving overseas visitors; Restaurants that want to grow their LINE audience |
| Pricing model | Quote only | Quote only | Subscription per location | Quote only |
| Starting price | Not published | Not published | JPY 15,000 per month (excluding tax) | Not published |
| Free plan | Not published | Not published | Not published | Not published |
| Free trial | Not published | Not published | Yes | Not published |
| Contract | Not published | Not published | Not published | Not published |
| Platforms | Not published | Web | Web, iOS | Web |
| Countries | Japan | Japan | Japan | Japan |
| Languages | English, Japanese | Not published | Japanese | Chinese (Simplified), English, Japanese, Korean |
| Number of integrations | 8 | 2 | 9 | 3 |
| Certifications | ISO 27001 | Not published | Not published | Not published |
| Security practices | Not published | Not published | Compatible with Japan's qualified invoice system (invoice制度), per the vendor | Published information security policy (no certification named) |
| Founded | Not published | Not published | 1997 | 2012 |
| Headquarters | Osaka, Japan | Not published | Tokyo, Japan | Osaka, Japan |
| Owner | Not published | Not published | Kakaku.com, Inc., listed on the Tokyo Stock Exchange Prime market (code 2371) | Not published |
| Last reviewed | 29 September 2026 | 29 September 2026 | 29 September 2026 | 29 September 2026 |
Integrations
No partner appears in every list.
Named only by QR Order
- LINE mini app
- NEC Mobile POS
- OrderLinkage
- PayCAS Mobile
- Square
- stera
- tance mall
Named only by SMASEL
- E-POS (Craft Fix)
Named only by Tabelog Order
- Apple Pay
- LINE
- NECモバイルPOS
- PayPay
- ステアリテール
- 東芝テック
- 楽天ペイ
- 食べログノート
Named only by Tap&Order
- IGREK Self-Order
- Smaregi
Which to choose
QR Order
Choose QR Order if your business matches one of the audiences it is listed for: Restaurants and izakaya in Japan wanting phone ordering; Venues serving overseas visitors; All-you-can-eat and all-you-can-drink venues.
SMASEL
Choose SMASEL if you are in one of these groups: Japanese restaurants and izakaya wanting self-order without terminals; Venues with many overseas visitors.
Tabelog Order
Choose Tabelog Order if you are in one of these groups: Izakaya and casual restaurants in Japan; Restaurants with no POS or a basic cash register; Venues with many overseas guests.
Tap&Order
Choose Tap&Order if you fit its listed audience: Japanese restaurants and cafes using Smaregi POS; Venues serving overseas visitors; Restaurants that want to grow their LINE audience.
Less suited to: Guests without smartphones need a shop-provided device or staff order-taking, according to the vendor FAQ.
What we could not confirm
QR Order
- Any price or plan (pricing is by consultation)
- Contract term and renewal
- Founding year, employee count and funding
- Free trial (only a demo menu and a consultation are offered)
- Whether the service is sold outside Japan
SMASEL
- Any price or contract term
- Which languages are supported
- Company details beyond the operator name
- Customer names, security certifications, mobile apps
Tabelog Order
- Contract minimum term and renewal
- Whether the 3-month free campaign is still running
- Prices for the hardware not included in the monthly fee
- Full list of supported credit cards
- Security certifications
- Interface languages for staff
- Which operating systems the handhelds run on (iOS devices are lent)
Tap&Order
- Price and contract terms
- Hardware or setup fee amounts
- Security certifications
- Number of customers (the vendor states 2,300+ sites only for its separate IGREK Self-Order product)
Go further
Sources
Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.
QR Order, reviewed 29 September 2026
- Japanese home page: features, integrations, store counthttps://ja.qrorder.com/
- English home pagehttps://en.qrorder.com/
- Seller name, address, payment and cancellation termshttps://ja.qrorder.com/legal/
- FAQhttps://ja.qrorder.com/qa/
- Square linkhttps://ja.qrorder.com/cooperation/square/
SMASEL, reviewed 29 September 2026
- Homepage: features, setup time, contact, operatorhttps://smasel.com/
- Vendor blog indexhttps://smasel.com/media/
- Vendor blog article on serving foreign guests (context only)https://smasel.com/media/restaurants-for-foreigners/
- Sister product from the same operator (reservation management); confirms operator contexthttps://gateconnect.jp/
Tabelog Order, reviewed 29 September 2026
- Product page: features, price, integrations, FAQhttps://order.tabelog.com/lp/index.html
- Case study: Spice&Cafe FamFamhttps://order.tabelog.com/lp/case/001.html
- Case study: café RINhttps://order.tabelog.com/lp/case/005.html
- Tabelog Note reservation ledger linkhttps://owner.tabelog.com/home/tbnote/
- Company profile: HQ, founded, listing, employeeshttps://corporate.kakaku.com/company/profile
Tap&Order, reviewed 29 September 2026
- Homepagehttps://tap-n-order.com/
- Product pagehttps://tap-n-order.com/product/
- FAQhttps://tap-n-order.com/faq/
- Company profilehttps://tap-n-order.com/company/
- Security policyhttps://tap-n-order.com/security/