QR Order vs SMASEL vs Tap&Order

QR Order is a self-ordering service from a Japanese company, BlueIsland. SMASEL (スマセル) is a Japanese self-order system where guests order from their own smartphones, with no order terminal and no app download or password. Tap&Order (タップ&オーダー) is a Japanese mobile ordering system where guests scan a table QR code and order through LINE on their own phones. All three are listed under QR Code Menu & Ordering. They differ in audience and integrations.

Key differences

  • audience

    Not every audience is shared. Entries that only one product lists: QR Order: Restaurants and izakaya in Japan wanting phone ordering; SMASEL: Japanese restaurants and izakaya wanting self-order without terminals; Tap&Order: Japanese restaurants and cafes using Smaregi POS.

  • integrations

    QR Order names 8 integrations, SMASEL names 2 integrations and Tap&Order names 3 integrations. No partner appears in every list.

Side by side

QR Order vs SMASEL vs Tap&Order: side-by-side comparison from published vendor information
FieldQR OrderSMASELTap&Order
What it isQR Order is a self-ordering service from a Japanese company, BlueIsland.SMASEL (スマセル) is a Japanese self-order system where guests order from their own smartphones, with no order terminal and no app download or password.Tap&Order (タップ&オーダー) is a Japanese mobile ordering system where guests scan a table QR code and order through LINE on their own phones.
Best forRestaurants and izakaya in Japan wanting phone ordering; Venues serving overseas visitors; All-you-can-eat and all-you-can-drink venuesJapanese restaurants and izakaya wanting self-order without terminals; Venues with many overseas visitorsJapanese restaurants and cafes using Smaregi POS; Venues serving overseas visitors; Restaurants that want to grow their LINE audience
Pricing modelQuote onlyQuote onlyQuote only
Starting priceNot publishedNot publishedNot published
Free planNot publishedNot publishedNot published
Free trialNot publishedNot publishedNot published
ContractNot publishedNot publishedNot published
PlatformsNot publishedWebWeb
CountriesJapanJapanJapan
LanguagesEnglish, JapaneseNot publishedChinese (Simplified), English, Japanese, Korean
Number of integrations823
CertificationsISO 27001Not publishedNot published
Security practicesNot publishedNot publishedPublished information security policy (no certification named)
FoundedNot publishedNot published2012
HeadquartersOsaka, JapanNot publishedOsaka, Japan
OwnerNot publishedNot publishedNot published
Last reviewed29 September 202629 September 202629 September 2026

Integrations

No partner appears in every list.

Named only by QR Order

  • LINE mini app
  • NEC Mobile POS
  • OrderLinkage
  • PayCAS Mobile
  • Square
  • stera
  • tance mall
  • スマレジ

Named only by SMASEL

  • E-POS (Craft Fix)

Named only by Tap&Order

  • IGREK Self-Order
  • Smaregi

Which to choose

QR Order

Choose QR Order if your business matches one of the audiences it is listed for: Restaurants and izakaya in Japan wanting phone ordering; Venues serving overseas visitors; All-you-can-eat and all-you-can-drink venues.

SMASEL

Choose SMASEL if you fit its listed audience: Japanese restaurants and izakaya wanting self-order without terminals; Venues with many overseas visitors.

Tap&Order

Choose Tap&Order if you are in one of these groups: Japanese restaurants and cafes using Smaregi POS; Venues serving overseas visitors; Restaurants that want to grow their LINE audience.

Our profile lists a weaker fit: Guests without smartphones need a shop-provided device or staff order-taking, according to the vendor FAQ.

What we could not confirm

QR Order

  • Any price or plan (pricing is by consultation)
  • Contract term and renewal
  • Founding year, employee count and funding
  • Free trial (only a demo menu and a consultation are offered)
  • Whether the service is sold outside Japan

SMASEL

  • Any price or contract term
  • Which languages are supported
  • Company details beyond the operator name
  • Customer names, security certifications, mobile apps

Tap&Order

  • Price and contract terms
  • Hardware or setup fee amounts
  • Security certifications
  • Number of customers (the vendor states 2,300+ sites only for its separate IGREK Self-Order product)

Go further

QR Order profileSMASEL profileTap&Order profile

Other comparisons with these products

Sources

Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.

QR Order, reviewed 29 September 2026

  1. Japanese home page: features, integrations, store counthttps://ja.qrorder.com/
  2. English home pagehttps://en.qrorder.com/
  3. Seller name, address, payment and cancellation termshttps://ja.qrorder.com/legal/
  4. FAQhttps://ja.qrorder.com/qa/
  5. Square linkhttps://ja.qrorder.com/cooperation/square/

SMASEL, reviewed 29 September 2026

  1. Homepage: features, setup time, contact, operatorhttps://smasel.com/
  2. Vendor blog indexhttps://smasel.com/media/
  3. Vendor blog article on serving foreign guests (context only)https://smasel.com/media/restaurants-for-foreigners/
  4. Sister product from the same operator (reservation management); confirms operator contexthttps://gateconnect.jp/