Square Online vs UpMenu

Square Online is Square's online ordering and website tool for food businesses: a branded online ordering profile (and a full website builder) that takes pickup and delivery orders straight into the Square POS and kitchen. UpMenu is a modular restaurant platform for taking orders directly from a restaurant's own website and branded mobile app instead of through delivery marketplaces. Both are listed under Online Ordering System. They differ in price, free plans and audience.

Key differences

  • price

    The vendors price on different terms. Square Online at USD 49 per location per month; UpMenu at USD 49 per month. The amounts cannot be compared directly.

  • free plans

    A free plan is available from Square Online, but not from UpMenu.

  • audience

    The audiences they list differ. Listed for one product only, for example: Square Online: Restaurants and cafes already on Square POS; UpMenu: Independent restaurants wanting direct orders.

  • platforms

    They do not run on the same platforms. Square Online: Web; UpMenu: Web, iOS, Android.

  • integrations

    The integration lists differ. Square Online names 10 integrations and UpMenu names 24 integrations. 3 partners appear in every list.

  • security and compliance

    Listed security and compliance items: Square Online: ISO 27001, PCI DSS; UpMenu: CCPA, GDPR.

  • company background

    Founding years: Square Online, 2009; UpMenu, 2012.

Side by side

Square Online vs UpMenu: side-by-side comparison from published vendor information
FieldSquare OnlineUpMenu
What it isSquare Online is Square's online ordering and website tool for food businesses: a branded online ordering profile (and a full website builder) that takes pickup and delivery orders straight into the Square POS and kitchen.UpMenu is a modular restaurant platform for taking orders directly from a restaurant's own website and branded mobile app instead of through delivery marketplaces.
Best forRestaurants and cafes already on Square POS; Owners wanting to cut delivery-marketplace commissions; Multi-location food businessesIndependent restaurants wanting direct orders; Restaurant chains; Pizzerias, food trucks and bakeries; Restaurants also taking catering or pre-orders
Pricing modelFreeModular subscription
Starting priceUSD 49 per location per monthUSD 49 per month
Free planYesNo
Free trialYesYes
ContractNone (no locked-in contracts; cancel anytime)None (monthly subscription)
PlatformsWebWeb, iOS, Android
CountriesUnited StatesNot published
LanguagesNot publishedNot published
Number of integrations1024
CertificationsISO 27001, PCI DSSCCPA, GDPR
Security practicesNot publishedNot published
Founded20092012
HeadquartersNot publishedLodz, Poland
OwnerBlock, Inc. (Square, Inc. changed its name to Block, Inc.)Not published
Last reviewed29 September 202629 September 2026

Integrations

Named by both

  • Apple Pay
  • Google Pay
  • Wix

Named only by Square Online

  • Cash App
  • DoorDash
  • Facebook Shops
  • Grubhub
  • Instagram
  • Google Food Ordering
  • Uber Eats

Named only by UpMenu

  • Adyen
  • NCR Aloha
  • Clover
  • DoorDash Drive
  • Glovo on Demand
  • Google Analytics
  • GoTab
  • Klarna
  • Lightspeed
  • PayPal
  • ShipDay
  • Simphony
and 9 more
  • Square
  • Squarespace
  • Stripe
  • Stuart
  • Toast
  • Uber Direct
  • Wolt Drive
  • WordPress
  • Zonal

Which to choose

Square Online

Choose Square Online if your business matches one of the audiences it is listed for: Restaurants and cafes already on Square POS; Owners wanting to cut delivery-marketplace commissions; Multi-location food businesses.

UpMenu

Choose UpMenu if your business matches one of the audiences it is listed for: Independent restaurants wanting direct orders; Restaurant chains; Pizzerias, food trucks and bakeries.

What we could not confirm

Square Online

  • Exact processing fee by plan (the page lists 3.3% + 30 cents and 2.9% + 30 cents without a clear plan mapping in the text)
  • Headquarters and headcount
  • Interface languages
  • Whether online ordering profiles are available outside the US

UpMenu

  • List of countries served and interface languages
  • Security certifications and hosting details
  • Funding and employee count
  • Names and store listings of any UpMenu-owned mobile apps (the branded apps are per restaurant)
  • Availability date of the POS module (marked coming soon)

Go further

Square Online profileUpMenu profile

Other comparisons with these products

Sources

Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.

Square Online, reviewed 29 September 2026

  1. Online ordering profile features and FAQhttps://squareup.com/us/en/online-ordering
  2. Websites (renamed Square Online) features and planshttps://squareup.com/us/en/online-store
  3. Plan prices, fees, integrationshttps://squareup.com/us/en/pricing
  4. Restaurant POS and delivery partnershttps://squareup.com/us/en/point-of-sale/restaurants
  5. Security certificationshttps://squareup.com/us/en/security
  6. Company historyhttps://squareup.com/us/en/about