Too Good To Go vs Upshop

Too Good To Go is a consumer app and marketplace where food businesses sell unsold food at a discount as 'Surprise Bags' that customers collect in store at a set time. Upshop is a SaaS platform for grocery, convenience and other food retailers. Both are listed under Food Waste Tracking & Reduction. The main differences are in audience and platforms.

Key differences

  • audience

    Audience differs between the profiles. Listed by one product alone: Too Good To Go: Bakeries, cafes and restaurants with daily unsold food; Upshop: Grocery chains with large fresh departments.

  • platforms

    Listed platforms: Too Good To Go: Web, iOS; Upshop: Web.

Side by side

Too Good To Go vs Upshop: side-by-side comparison from published vendor information
FieldToo Good To GoUpshop
What it isToo Good To Go is a consumer app and marketplace where food businesses sell unsold food at a discount as 'Surprise Bags' that customers collect in store at a set time.Upshop is a SaaS platform for grocery, convenience and other food retailers.
Best forBakeries, cafes and restaurants with daily unsold food; Chains and grocersGrocery chains with large fresh departments; Retailers cutting food waste; Food retailers preparing for FSMA 204 traceability; Operators with a central commissary
Pricing modelPercentage of salesQuote only
Starting priceNot publishedNot published
Free planNot publishedNot published
Free trialNot publishedNot published
ContractNot publishedNot published
PlatformsWeb, iOSWeb
CountriesNot publishedDenmark, Sweden, United Kingdom, United States
LanguagesNot publishedNot published
Number of integrationsNot published9
CertificationsNot publishedNot published
Security practicesNot publishedNot published
Founded2016Not published
HeadquartersNot publishedAustin, United States
OwnerNot publishedNot published
Last reviewed29 September 202629 September 2026

Integrations

No partner appears in every list.

Named only by Too Good To Go

Too Good To Go does not name any integrations in the material we reviewed.

Named only by Upshop

  • DoorDash
  • Inmar Intelligence
  • Instacart
  • ReposiTrak
  • Swish Brand Experiences
  • Toast
  • UberEats
  • VusionGroup
  • Zebra

Which to choose

Too Good To Go

Choose Too Good To Go if you are in one of these groups: Bakeries, cafes and restaurants with daily unsold food; Chains and grocers.

Upshop

Choose Upshop if you are in one of these groups: Grocery chains with large fresh departments; Retailers cutting food waste; Food retailers preparing for FSMA 204 traceability.

Our profile lists a weaker fit: Single-location restaurants. Upshop describes itself as a platform for food retailers with multi-store operations.

What we could not confirm

Too Good To Go

  • Commission rate or fee amounts
  • Founding year: the history page says 2015 and the About page says 2016
  • Funding history
  • Details of Too Good To Go Parcels and Platform for businesses
  • Full country list and Google Play listing
  • Whether the Copenhagen founding location is also the headquarters

Upshop

  • Pricing
  • Founding year
  • Employee count
  • Security certifications
  • Contract terms
  • Restaurant use: the site is aimed at food retail

Go further

Too Good To Go profileUpshop profile

Other comparisons with these products

Sources

Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.

Too Good To Go, reviewed 29 September 2026

  1. Business marketplace page, FAQ, partner logoshttps://www.toogoodtogo.com/en-gb/surplus-food-marketplace
  2. Company scale, countries, leadershiphttps://www.toogoodtogo.com/en-gb/about-us
  3. Founding storyhttps://www.toogoodtogo.com/en-gb/about-us/our-history
  4. iOS app listinghttps://apps.apple.com/us/app/too-good-to-go-end-food-waste/id1060683933