Too Good To Go

Too Good To Go is a consumer app and marketplace where food businesses sell unsold food at a discount as 'Surprise Bags' that customers collect in store at a set time. Businesses list bags through the MyStore portal, keep the sales revenue minus a commission, and are paid monthly. It is free to join and sold to restaurants, bakeries, cafes and grocers.

Last reviewed

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Best for
Bakeries, cafes and restaurants with daily unsold food, Chains and grocers
Pricing
Percentage of sales
Runs on
Web, iOS

Who it is for

  • Bakeries, cafes and restaurants with daily unsold food

    Businesses bag up surplus at the end of the day and sell it for collection at a time they choose, turning waste into revenue.

  • Chains and grocers

    The site lists chains such as Aldi, Greggs, Starbucks and Pret among its partners.

What it does

  • Surprise Bags marketplace

    Businesses sell unsold food in Surprise Bags, which the site says are priced at 50 to 75 percent of the contents' original retail value.

  • Choose your own collection time

    The business adds bags, price details and a collection window; customers show their order in the app and pick up in store.

  • Discovery on the app map

    Local users see your store profile on the app's map and Discovery Feed and can reserve a bag.

  • MyStore portal

    Businesses log in to MyStore on the app or on desktop to manage bags and add bank details.

  • Revenue tracking and monthly payouts

    Surprise Bag revenue is tracked in the app and paid out monthly.

  • Too Good To Go Parcels and Platform

    The company says it also saves food through Parcels and a Too Good To Go Platform alongside Surprise Bags; details are not published on the vendor's site.

Pricing

Pricing model
Percentage of sales

Signing up is free and nothing is charged until you sell. After that Too Good To Go deducts a fee periodically and a small commission on each Surprise Bag sold; the commission varies with the bag price and is not published.

Where and how it runs

Platforms
Web, iOS
Apps
Too Good To Go: Consumer marketplace app; businesses also manage bags through it and MyStore
Hardware
None required; customers collect in store and show the order on their phone. You may need to supply takeaway bags.

The vendor says it is active in 21 countries across Europe, North America and Asia Pacific; the country list is not stated.

The company

Company
Too Good To Go ApS
Founded
2016
Customers named by the vendor
Aldi, Morrisons, Greggs, Starbucks, Yo! Sushi, Burger King, Pret, Krispy Kreme, Greene King, GAIL's

Security and support

Support
A Support page and a contact page are linked from the site; the sign-up FAQ says the team will walk you through commission on request.

Listing details

Headquarters
Denmark
Built for
Restaurants, Bakeries, Food retail
Focus
Food-specific
Status
Active
Website
toogoodtogo.com

Alternatives to Too Good To Go

See all 16 in Food Waste Tracking & Reduction

  • Upshop

    Upshop is a SaaS platform for grocery, convenience and other food retailers.

    Runs on Web, against Web and iOS for Too Good To Go.

  • SmartKitchen

    SmartKitchen is a Finnish service for commercial kitchens that combines digital HACCP self-monitoring with food waste tracking.

    Runs on Web and Android, against Web and iOS for Too Good To Go.

  • LeanPath

    Leanpath is a food waste prevention system for commercial kitchens.

    Runs on Web, against Web and iOS for Too Good To Go.

  • DigiTally

    DigiTally is stocktaking and food waste software for food service operators.

    Runs on Web and Android, against Web and iOS for Too Good To Go.

Compare Too Good To Go

Side-by-side tables built from the same profile data.

What we could not confirm

These points were not confirmed when this page was written.

  • Commission rate or fee amounts
  • Founding year: the history page says 2015 and the About page says 2016
  • Funding history
  • Details of Too Good To Go Parcels and Platform for businesses
  • Full country list and Google Play listing
  • Whether the Copenhagen founding location is also the headquarters

Sources

Facts on this page come from the pages below, checked on 29 September 2026. Prices and features change, so confirm with the vendor before you buy.

  1. Business marketplace page, FAQ, partner logoshttps://www.toogoodtogo.com/en-gb/surplus-food-marketplace
  2. Company scale, countries, leadershiphttps://www.toogoodtogo.com/en-gb/about-us
  3. Founding storyhttps://www.toogoodtogo.com/en-gb/about-us/our-history
  4. iOS app listinghttps://apps.apple.com/us/app/too-good-to-go-end-food-waste/id1060683933