Olo

• Enterprise restaurant brands

  The vendor's stated customer base is 800+ brands and about 90,000 locations, with tools for centralised menu, reporting and multi-channel ordering.

• Brands adding first-party catering

  Catering+ handles large-group orders with production sheets, invoicing and house accounts; the vendor says 300+ brands use it.

• Brands managing many delivery channels

  Rails connects 15+ third-party marketplaces to one order flow, and Dispatch adds courier delivery for orders taken on the brand's own site.

• Online ordering (Serve)

  Branded ordering front end for website, app or kiosk with personalised recommendations, cross-sells and passwordless login; the vendor calls Serve no-cost.

• Ordering platform

  Centralised reporting and menu management, capacity management and predictive quoting; the restaurant keeps ownership of guest data, according to the vendor.

• Payments (Olo Pay)

  Online and in-store payment processing with fraud prevention and unified reporting.

• Direct delivery (Dispatch)

  Pairs delivery orders with third-party couriers through a network of 27+ delivery providers.

• Marketplace order integration (Rails)

  Syncs menus, prices and availability with third-party delivery marketplaces and brings their orders into the POS.

• Catering (Catering+)

  Large-group ordering with calendar view, production sheets, automated invoicing, tax-exempt and house accounts.

• Loyalty

  Loyalty program with passwordless enrolment, tiers, gamification and POS integration.

• Marketing

  Guest segmentation and email, SMS/MMS and push campaigns from one dashboard, with generative AI copy help.

• Guest data platform and reputation management

  Combines guest data from across the tech stack and analyses feedback sentiment.

• Reservations and waitlist (Host)

  Waitlist, reservations, table assignment and incoming orders in one iPad app with a connected CRM.

• Listings management (Sync)

  Pushes hours, phone numbers and ordering links to 50+ publishers from the Olo Dashboard.

Pricing model

Quote only

Olo publishes no prices; pages direct visitors to request a demo or talk to sales. The vendor describes its Serve front end as no-cost.

Compared with the 111 products in Online Ordering System that have a profile on this site. These figures describe the category. They are not a recommendation.

• Names 7 integrations. The median in this category is 6.
• One of 56 products in this category with an iOS app. 110 products in this category state their platforms.
• The category's 10 most-named integration partners are Stripe, Square, Deliverect, Toast, Apple Pay, Uber Direct, Google Pay, Lightspeed, PayPal, Clover. Of these, this product's listing names Square.

Loyalty

Thanx

Other

CrunchtimeBiteGRUBBRR3OwlSoundHound AI

Point of sale

Square

The partner directory lists 342 partners, including 33 POS and 92 Omnivore integrations; only a sample of names is listed here.

Platforms

Web, iOS

Apps

Host: iPad app for waitlist, reservations and table management

No country list published on the vendor's site.

Company

Olo Inc.

Founded

2005

Founders

Noah Glass

Customers named by the vendor

Freddy's Frozen Custard and Steakburgers, Costa Vida, Mendocino Farms, California Fish Grill, honeygrow, True Food Kitchen, First Watch, Waffle House

Support

A customer help centre and support are linked from the site footer.

Headquarters

United States

Built for

Restaurants, Cafés, Bars

Focus

Food-specific

Status

Active

Website

olo.com

Also listed in

Branded Restaurant App BuilderDelivery Management & Dispatch

• Sociavore

  Sociavore is a restaurant website builder that bundles commission-free online ordering, QR table ordering, reservations, events and ticketing, gift cards, a merch shop and a simple guest CRM in one subscription.

  Runs on Web, against Web and iOS for Olo.

• Ordering.co

  Ordering.co is an online ordering and delivery platform that gives restaurants branded websites, mobile apps, kiosks, a call-center screen, a merchant order queue and a driver app on one system.

  Runs on Web, iOS and Android, against Web and iOS for Olo.

• Hyperzod

  Hyperzod is a white-label online ordering and delivery platform.

  Runs on Web, iOS and Android, against Web and iOS for Olo.

• Mobi2Go

  Mobi2Go is now marketed as MOBI, a restaurant online ordering platform that also covers in-venue ordering, kiosks, loyalty, marketing and analytics.

  Runs on Web, iOS and Android, against Web and iOS for Olo.

Side-by-side tables built from the same profile data.

• Olo vs Hyperzod
• Olo vs Mobi2Go
• Olo vs Ordering.co
• Olo vs Pepper
• Olo vs Sociavore
• Olo vs Supaorder
• Olo vs Ordering.co vs Sociavore
• Olo vs Hyperzod vs Ordering.co vs Sociavore

These points were not confirmed when this page was written.

• Prices and contract terms
• Ownership: a newsroom article headline says Olo was sold for $2 billion, but the buyer and terms are not confirmed, so no parent is listed
• Headquarters, funding history, employee count
• Full POS integration list and countries served
• Security certifications

Facts on this page come from the pages below, checked on 29 September 2026. Prices and features change, so confirm with the vendor before you buy.

1. Homepagehttps://www.olo.com/
2. Company, founder, scalehttps://www.olo.com/about-us
3. Orderinghttps://www.olo.com/ordering
4. Servehttps://www.olo.com/serve
5. Paymentshttps://www.olo.com/pay
6. Dispatchhttps://www.olo.com/dispatch
7. Railshttps://www.olo.com/rails
8. Cateringhttps://www.olo.com/catering
9. Loyaltyhttps://www.olo.com/loyalty
10. Marketinghttps://www.olo.com/marketing
11. Guest data and reputationhttps://www.olo.com/engage
12. Hosthttps://www.olo.com/host
13. Synchttps://www.olo.com/sync
14. Partner directoryhttps://www.olo.com/partners
15. Legal entityhttps://www.olo.com/terms-of-use
16. Newshttps://www.olo.com/newsroom