WineDirect
WineDirect is direct-to-consumer software for wineries covering an online store, tasting-room point of sale and wine club management, plus a separate fulfillment service. The site now says WineDirect is Commerce7, and existing WineDirect Classic clients can keep using it until 31 December 2026. It is sold to wineries by annual sales band.
Last reviewed
- Best for
- Wineries selling direct to consumers, Wineries of any size
- Pricing
- From USD 79 per month
- Runs on
- Web
Who it is for
Wineries selling direct to consumers
One system for the online store, tasting-room sales and wine club, with data shared between them.
Wineries of any size
Plans are set by yearly sales, from under $200,000 to over $4M.
Less suited to: New buyers. The homepage says WineDirect is now Commerce7 and that WineDirect Classic is available to existing clients only until 31 December 2026.
What it does
Online store
Ecommerce site with free responsive templates, an always-on shopping cart, upsell and email marketing tools, and dashboard reporting.
Tasting room POS
A portable, mobile point-of-sale system integrated with ecommerce, with reporting and email capture.
Wine club management
Manage club members in one system, with built-in loyalty programs, segmentation, marketing tools and user-choice clubs.
Built-in CRM
Customer records shared across the online store, tasting room and club.
Single dashboard
Products, inventory and sales from the tasting room, wine club and online store sync in real time to one dashboard.
Website builder
Drag-and-drop builder with a theme library; a WordPress integration is listed on higher plans.
App library
Third-party apps to extend the platform; the number of apps available depends on the plan.
DTC fulfillment service
A separate nationwide winery fulfillment and warehousing service, sold under the WineDirect Fulfillment name.
Pricing
- Starting price
- From USD 79 per month
- Pricing model
- Subscription plus percentage of sales
DTC Starter is $79/month plus a 2% transaction fee for wineries up to $200,000 yearly sales, with a one-time $399 onboarding fee. DTC Pro is $199/month plus 1% for $200,000 to $4M yearly sales, with a $999 onboarding fee. DTC Advanced is a custom quote above $4M, with onboarding from $2,500. This is the WineDirect Classic price list; the successor Commerce7 has its own plans.
How it compares
Compared with the 12 products in Brewery Taproom & Winery Tasting Room that have a profile on this site. These figures describe the category. They are not a recommendation.
- Its starting price is USD 79 per month. That is below the category median of USD 129, taken from the 7 products in this category that publish a USD price per month. The median mixes prices quoted with and without tax, so treat it as a rough guide.
- Names 2 integrations. The median in this category is 9.
- Lists Web only. Among the 12 products in this category that state their platforms, 3 list an iOS app and 0 list an Android app.
- The category's 10 most-named integration partners are Mailchimp, QuickBooks, Stripe, Avalara, Klaviyo, UPS, Apple Pay, CellarPass, Copper Peak Logistics, FedEx. Of these, this product's listing names Avalara.
Where and how it runs
- Platforms
- Web
- Hardware
- The tasting room POS is described as portable and fully mobile; no hardware list is given.
WineDirect's pages do not list countries. It says it is used by wineries around the globe.
The company
- Company
- Commerce7 Platform Inc.
- Customers named by the vendor
- Lamborn Family Vineyards, Attimo Wine
Security and support
- Security and compliance
- PCI compliant (Level 1 on the higher plans, as listed)
- Support
- The vendor says support is available seven days a week with onboarding and training; the plan comparison lists 24/7 support on the top plan and weekday 9-5 on the others.
Listing details
- Headquarters
- United States
- Built for
- Bars, Food manufacturing, Food retail
- Focus
- Food-specific
- Status
- Active
- Website
- winedirect.com
Alternatives to WineDirect
See all 28 in Brewery Taproom & Winery Tasting RoomCommerce7
Commerce7 is a cloud platform for wineries that sell direct to consumers.
Starts at USD 59 per month, against USD 79 per month for WineDirect.
vinSUITE
vinSUITE is direct-to-consumer software for wineries that runs wine clubs, tasting room point of sale, ecommerce, CRM and analytics on one system.
Starts at USD 249 per month, against USD 79 per month for WineDirect.
Corksy
Corksy is cloud software for wineries, wine bars and wine retailers that sell direct to consumers.
Starts at USD 129 per month, against USD 79 per month for WineDirect.
Arryved
Arryved is a mobile-first point of sale and operations platform built for breweries, taprooms, cideries, distilleries and brewpubs.
Starts at USD 99.99 per month, against USD 79 per month for WineDirect.
Compare WineDirect
What we could not confirm
These points were not confirmed when this page was written.
- Date and terms of the WineDirect and Commerce7 combination
- Contract term, cancellation terms and any free trial
- Named integrations beyond Avalara and WordPress
- Countries served, languages, funding, headquarters and company size
- Whether a mobile app exists in the app stores
Sources
Facts on this page come from the pages below, checked on 29 September 2026. Prices and features change, so confirm with the vendor before you buy.
- Homepage: rename to Commerce7, Classic end date, fulfillmenthttps://www.winedirect.com/
- Plans, fees, features, support, customershttps://www.winedirect.com/pricing/
- Successor Commerce7 planshttps://www.commerce7.com/pricing/
- Successor company teamhttps://www.commerce7.com/about-us/