Access Procure Wizard vs Food Market Hub vs Ottimate (formerly Plate IQ)

Access Procure Wizard (now marketed as Procure Wizard Evo) is a hospitality procurement platform from The Access Group. Food Market Hub is a cloud platform for restaurant procurement, inventory and food costing, with central kitchen production planning and inter-outlet transfers for groups. Ottimate, formerly Plate IQ, is accounts payable automation software. All three are listed under Purchasing & Procurement. Where the profiles show a difference, it is in audience, platforms and integrations.

Key differences

  • audience

    Audience differs between the profiles. Listed by one product alone: Access Procure Wizard: Hotel, pub and restaurant groups controlling purchasing costs; Food Market Hub: Multi-outlet groups with a central kitchen; Ottimate (formerly Plate IQ): Restaurant groups with many locations and supplier invoices.

  • platforms

    They do not run on the same platforms. Access Procure Wizard: Web; Food Market Hub: Web; Ottimate (formerly Plate IQ): Web, iOS, Android.

  • integrations

    On integrations, Access Procure Wizard names 22 integrations, Food Market Hub names 7 integrations and Ottimate (formerly Plate IQ) names 10 integrations. No partner appears in every list.

Side by side

Access Procure Wizard vs Food Market Hub vs Ottimate (formerly Plate IQ): side-by-side comparison from published vendor information
FieldAccess Procure WizardFood Market HubOttimate (formerly Plate IQ)
What it isAccess Procure Wizard (now marketed as Procure Wizard Evo) is a hospitality procurement platform from The Access Group.Food Market Hub is a cloud platform for restaurant procurement, inventory and food costing, with central kitchen production planning and inter-outlet transfers for groups.Ottimate, formerly Plate IQ, is accounts payable automation software.
Best forHotel, pub and restaurant groups controlling purchasing costs; Multi-site operators tracking waste by site and dish; Operators needing allergen and nutrition dataMulti-outlet groups with a central kitchen; Restaurants without a central kitchen; Operators moving off WhatsApp and spreadsheet orderingRestaurant groups with many locations and supplier invoices; Accounting firms and bookkeepers; Finance teams needing invoice approvals and vendor payments in one place
Pricing modelQuote onlyQuote onlyQuote only
Starting priceNot publishedNot publishedNot published
Free planNot publishedNot publishedNot published
Free trialNot publishedNot publishedNot published
ContractNot publishedNot publishedNot published
PlatformsWebWebWeb, iOS, Android
CountriesIreland, United KingdomIndonesia, Malaysia, SingaporeNot published
LanguagesNot publishedEnglishNot published
Number of integrations22710
CertificationsNot publishedNot publishedNot published
Security practicesAccess Evo AI built on a stated 3-tier security modelNot publishedSOC badge from A-LIGN shown on site (report type not stated)
FoundedNot publishedNot published2014
HeadquartersNot publishedKuala Lumpur, MalaysiaNot published
OwnerThe Access GroupNot publishedNot published
Last reviewed29 September 202629 September 202629 September 2026

Integrations

No partner appears in every list.

Named only by Access Procure Wizard

  • Access POS
  • NCR Aloha
  • DateCodeGenie
  • Food Management Systems (FMS)
  • GuestPos
  • ICR Touch
  • Label Logic Live
  • Lightspeed
  • Maitre'D
  • Oracle Micros
  • PeopleSoft
  • PointOne
and 10 more
  • Sage 200
  • Sage 50
  • Sage 500
  • Oracle Symphony
  • Tenkites
  • Tevalis
  • TrueCommerce
  • Unit4
  • Xero
  • Zonal Aztec

Named only by Food Market Hub

  • HubSpot
  • Klaviyo
  • Mailchimp
  • Shopify
  • Webflow
  • Zapier
  • Zendesk

Named only by Ottimate (formerly Plate IQ)

  • Acumatica
  • Aptech
  • Blackbaud ERP
  • Buz Club Software
  • Fourth
  • Jonas Club Software
  • M3 ERP
  • NetSuite
  • QuickBooks
  • Thomson Reuters

Which to choose

Access Procure Wizard

Choose Access Procure Wizard if you fit its listed audience: Hotel, pub and restaurant groups controlling purchasing costs; Multi-site operators tracking waste by site and dish; Operators needing allergen and nutrition data.

Food Market Hub

Choose Food Market Hub if you fit its listed audience: Multi-outlet groups with a central kitchen; Restaurants without a central kitchen; Operators moving off WhatsApp and spreadsheet ordering.

Ottimate (formerly Plate IQ)

Choose Ottimate (formerly Plate IQ) if you fit its listed audience: Restaurant groups with many locations and supplier invoices; Accounting firms and bookkeepers; Finance teams needing invoice approvals and vendor payments in one place.

What we could not confirm

Access Procure Wizard

  • Prices and packages
  • Contract term
  • Whether a native mobile app exists in app stores (the vendor says mobile-first)
  • Founding year of Procure Wizard, headquarters and team size
  • Security certifications such as ISO 27001
  • Interface languages

Food Market Hub

  • Prices
  • Founding year and founders
  • Funding
  • POS and accounting integrations
  • Mobile app names and store listings
  • Security certifications

Ottimate (formerly Plate IQ)

  • Any price or plan
  • Contract term
  • Headquarters, employee count, funding
  • Security certification details
  • Countries and interface languages
  • Which integrations apply to which plan

Go further

Access Procure Wizard profileFood Market Hub profileOttimate (formerly Plate IQ) profile

Other comparisons with these products

Sources

Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.