Food Market Hub vs Provi

Food Market Hub is a cloud platform for restaurant procurement, inventory and food costing, with central kitchen production planning and inter-outlet transfers for groups. Provi is a US online marketplace for wholesale beer, wine and spirits. Both are listed under Purchasing & Procurement. Where the profiles show a difference, it is in audience, countries covered and integrations.

Key differences

  • audience

    Audience differs between the profiles. Listed by one product alone: Food Market Hub: Multi-outlet groups with a central kitchen; Provi: Bars and restaurants that buy alcohol from several distributors.

  • countries covered

    On geography, Food Market Hub names 3 countries and Provi names 1 country. No country appears in every list.

  • integrations

    The integration lists differ. Food Market Hub names 7 integrations and Provi names 2 integrations. No partner appears in every list.

  • company background

    Headquarters: Food Market Hub, Kuala Lumpur, Malaysia; Provi, Chicago, United States.

Side by side

Food Market Hub vs Provi: side-by-side comparison from published vendor information
FieldFood Market HubProvi
What it isFood Market Hub is a cloud platform for restaurant procurement, inventory and food costing, with central kitchen production planning and inter-outlet transfers for groups.Provi is a US online marketplace for wholesale beer, wine and spirits.
Best forMulti-outlet groups with a central kitchen; Restaurants without a central kitchen; Operators moving off WhatsApp and spreadsheet orderingBars and restaurants that buy alcohol from several distributors; Multi-unit restaurant chains; Distributors and their sales reps
Pricing modelQuote onlyQuote only
Starting priceNot publishedNot published
Free planNot publishedNot published
Free trialNot publishedNot published
ContractNot publishedNot published
PlatformsWebWeb
CountriesIndonesia, Malaysia, SingaporeUnited States
LanguagesEnglishNot published
Number of integrations72
CertificationsNot publishedSOC 2 Type 2
Security practicesNot publishedNot published
FoundedNot published2016
HeadquartersKuala Lumpur, MalaysiaChicago, United States
OwnerNot publishedNot published
Last reviewed29 September 202629 September 2026

Integrations

No partner appears in every list.

Named only by Food Market Hub

  • HubSpot
  • Klaviyo
  • Mailchimp
  • Shopify
  • Webflow
  • Zapier
  • Zendesk

Named only by Provi

  • CedarCreek Systems
  • Republic National Distributing Company (RNDC)

Which to choose

Food Market Hub

Choose Food Market Hub if you fit its listed audience: Multi-outlet groups with a central kitchen; Restaurants without a central kitchen; Operators moving off WhatsApp and spreadsheet ordering.

Provi

Choose Provi if you are in one of these groups: Bars and restaurants that buy alcohol from several distributors; Multi-unit restaurant chains; Distributors and their sales reps.

Weaker fit: Businesses outside the US, or any that need food and supply ordering. Provi covers beverage alcohol sold through the three-tier system in the US.

What we could not confirm

Food Market Hub

  • Prices
  • Founding year and founders
  • Funding
  • POS and accounting integrations
  • Mobile app names and store listings
  • Security certifications

Provi

  • Price of Enterprise Plus or any paid plan; whether buyer access is free in general
  • Contract term and renewal
  • Native mobile apps (only a web product is described)
  • Named POS, inventory or accounting integrations
  • Funding rounds and investors (a 2022 press release cites $125 million total funding, not itemised)
  • Founders

Sources

Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.