Provi

Provi is a US online marketplace for wholesale beer, wine and spirits. Bars, restaurants and shops search the catalogs of their distributors in one place, message their sales reps and send order requests, which Provi routes to the right rep. Distributors and brands use it too, and a paid enterprise tier adds purchasing controls for restaurant chains.

Last reviewed

Visit website
Home page of Provi's website
Provi's website on 30 September 2026
Best for
Bars and restaurants that buy alcohol from several distributors, Multi-unit restaurant chains
Pricing
Quote only
Runs on
Web

Who it is for

  • Bars and restaurants that buy alcohol from several distributors

    Search all local distributor catalogs at once, keep rep conversations in one inbox and send order requests without emailing each rep.

  • Multi-unit restaurant chains

    Enterprise Plus adds order guide controls, product approval workflows, spend limits and consolidated reporting across markets.

  • Distributors and their sales reps

    A consolidated order inbox, product portfolio pages and buyer chat for reps; catalog, CRM and ERP integration options for distributors.

Less suited to: Businesses outside the US, or any that need food and supply ordering. Provi covers beverage alcohol sold through the three-tier system in the US.

What it does

  • Cross-distributor product search

    Search by product, category, appellation and price across every distributor catalog in your area at once.

  • Order requests routed to reps

    Add items to a cart and submit; Provi sends the request to the right rep by email and text.

  • Rep chat

    Message distributor reps from order history, product pages or the cart, with all conversations kept in Provi.

  • Order history and reordering

    Track past orders, reorder favourites and confirm delivery details.

  • Rep order inbox

    Reps see incoming orders across all accounts in one inbox with unread, location and date filters.

  • Order editing and confirmation by reps

    Reps can edit quantities, mark items out of stock and approve orders, and forward orders when out of office.

  • Portfolio showcase

    Reps present their portfolio on any device and send direct product links to accounts.

  • Distributor tools

    Distributors get a catalog landing page, CRM and sales tools, ERP integration options and online payment options.

  • Marketplace advertising for brands

    Brands bid on search and display ad placements and get reporting on sales, cost per click and return on ad spend.

  • Enterprise order guide controls

    Corporate teams set standardised or hybrid order guides, product approvals, case-only or bottle-only rules and spend thresholds.

  • Enterprise reporting

    Consolidated view of buying behaviour and program adherence across markets.

Pricing

Pricing model
Quote only

Provi publishes no price list. A product page for Provi Chat says buyers can create a free account, and the vendor announced a paid subscription tier called Enterprise Plus in February 2026 without stating a price. Distributors are directed to request a demo.

How it compares

Compared with the 9 products in Purchasing & Procurement that have a profile on this site. These figures describe the category. They are not a recommendation.

  • Names 2 integrations. The median in this category is 2.
  • Lists Web only. Among the 9 products in this category that state their platforms, 4 list an iOS app and 3 list an Android app.
  • The category's 10 most-named integration partners are Access POS, Acumatica, NCR Aloha, Aptech, BinWise, Blackbaud ERP, Buz Club Software, CedarCreek Systems, DateCodeGenie, ECGrid. Of these, this product's listing names CedarCreek Systems.

Works with

Suppliers
CedarCreek SystemsRepublic National Distributing Company (RNDC)

The distributor page mentions ERP integration options but names none. CedarCreek (club procurement software) announced in 2023 that it would embed Provi ordering; RNDC said in July 2025 an integration was in development.

Where and how it runs

Available in
United States
Platforms
Web
Hardware
None stated.

The about page cites distributor portfolios across 49 US states.

The company

Company
Provi, Inc.
Founded
2016
Headquarters
Chicago, United States
Team size
Over 90 team members (per vendor careers page)

Security and support

Security and compliance
SOC 2 Type II (announced August 2024)
Support
A help centre and contact page are linked from the site; no support hours or channels are stated on the vendor's site.

Listing details

Built for
Bars, Restaurants, Food retail
Focus
Food-specific
Status
Active
Website
provi.com
Also listed in
Beverage & Bar Inventory

Alternatives to Provi

See all 29 in Purchasing & Procurement

  • Procurant

    Procurant is a cloud platform for fresh food supply chains.

    Names 4 integrations, against 2 for Provi.

  • BlueCart

    BlueCart is an ordering and procurement platform that connects restaurants, hotels and other foodservice buyers with wholesale food and beverage suppliers.

    Runs on Web and iOS, against Web for Provi.

  • Choco

    Choco is an ordering platform for the food supply chain.

    Runs on Web, iOS and Android, against Web for Provi.

  • FoodMaven

    FoodMaven now sells procurement software for foodservice operators.

    Listed as best for: Foodservice buyers ordering across several vendors; Buyers with sustainability or contract goals.

Compare Provi

Side-by-side tables built from the same profile data.

What we could not confirm

These points were not confirmed when this page was written.

  • Price of Enterprise Plus or any paid plan; whether buyer access is free in general
  • Contract term and renewal
  • Native mobile apps (only a web product is described)
  • Named POS, inventory or accounting integrations
  • Funding rounds and investors (a 2022 press release cites $125 million total funding, not itemised)
  • Founders

Sources

Facts on this page come from the pages below, checked on 29 September 2026. Prices and features change, so confirm with the vendor before you buy.

  1. Homepagehttps://www.provi.com
  2. Company, founding year, marketplace statshttps://www.provi.com/about-us
  3. Buyer featureshttps://www.provi.com/buyers
  4. Distributor toolshttps://www.provi.com/distributors
  5. Rep featureshttps://www.provi.com/reps
  6. Brand advertisinghttps://www.provi.com/brands
  7. Chat and free accounthttps://www.provi.com/product/chat
  8. Team sizehttps://www.provi.com/careers
  9. Enterprise Plus tierhttps://www.provi.com/company-news/provi-expands-enterprise-beverage-management-platform-with-launch-of-enterprise-plus
  10. SOC 2 Type IIhttps://www.provi.com/company-news/elevates-tech-soc2
  11. CedarCreek integrationhttps://www.provi.com/company-news/cedarcreeksystemspartnership
  12. RNDC integrationhttps://www.provi.com/company-news/rndc-and-provi-finalize-settlement-enter-national-agreement-to-enhance-retailer-connectivity
  13. SevenFifty combination, 2022https://www.provi.com/company-news/provi-sevenfifty-join-forces-to-create-expanded-b2b-marketplace