Choco

• Food wholesalers and distributors

  Choco OrderAgent turns voicemails, emails, texts and handwritten-note orders into orders that go to the distributor's ERP, with an eCommerce webshop, sales app and CRM alongside.

• Restaurants and chefs ordering from several suppliers

  One free app to place orders and chat with every supplier, whether or not the supplier is on Choco; orders are converted into the format each supplier prefers.

• Distributor sales teams

  SalesHub and CustomerHub give reps prospecting, quoting, pipeline and churn signals from ERP data on mobile.

• OrderAgent (AI order capture)

  Captures orders arriving by voicemail, email, text and handwritten notes and sends them to the distributor's ERP for processing.

• Autopilot mode

  Sends verified orders straight to the ERP and routes the rest to a person for review; the distributor chooses which customers and orders Autopilot handles.

• VoiceAgent

  AI voice ordering, built with OpenAI's Realtime API, that replaces voicemail-based night ordering with live multilingual calls and checks stock during the call.

• eCommerce webshop

  A branded mobile and web storefront for a distributor's customers, with upsell recommendations, a digital catalogue and reminders; the vendor says deployment takes about 2 to 4 weeks.

• Promotions and email campaigns in the webshop

  Lets a distributor feature offers, short-life and seasonal products and send branded email campaigns to customers.

• SalesHub AI prospecting and quoting

  Ranks prospects in a territory, scans a menu for SKU gaps and builds a margin-aware quote for the rep to use on the spot.

• Sales pipeline

  Tracks deals from first contact to close with a funnel the distributor configures, for reps and managers.

• CustomerHub (foodservice CRM)

  Shows revenue, margin, order trends and churn signals per customer, with account owners, notes, follow-up tasks and customer segments.

• Dropped-product alerts

  Flags products that have disappeared from a customer's recent orders so reps can win them back.

• Restaurant ordering app

  Restaurants order from all their suppliers in one app; orders always carry product IDs, units and a delivery date.

• Order reminders and cut-off alerts

  Notifies restaurant users when it is time to order and when an order is on its way.

• Missing-item reporting

  Restaurants can track and report missing items from a delivery in the app.

• Team profiles and multiple languages

  Several staff can use the restaurant account, with multi-language options and customisable profiles.

• Instant Pay

  A product Choco launched in December 2024 to address late payment for UK food wholesalers and suppliers; the press page gives only the headline.

Pricing model

Quote only

For wholesalers, Choco says it charges a monthly fee that depends on usage and asks them to talk to sales; no prices are published. For restaurants, the vendor says the app is free 'now and forever' and that restaurants invited by a supplier pay nothing.

Compared with the 9 products in Purchasing & Procurement that have a profile on this site. These figures describe the category. They are not a recommendation.

• Names 1 integration. The median in this category is 2.
• One of 4 products in this category with an iOS app. One of 3 products in this category with an Android app. 9 products in this category state their platforms.

Other

OpenAI

Choco says it connects to a distributor's exact ERP setup and that SalesHub works with all major ERPs, but names no ERP. Restaurant orders can reach suppliers by email, text or a direct integration. OpenAI is named as the technology behind VoiceAgent.

Available in

Germany, Spain, France, United States, United Kingdom

Languages

English, French, German, Italian, Spanish, Turkish

Platforms

Web, iOS, Android

Apps

Choco - Order Supplies: Restaurant app for ordering from and chatting with suppliers

Hardware

None stated. The restaurant app runs on phones, tablets and desktop.

The site has regional versions for Germany, Spain, France, USA and UK. Choco's about page says it operates in six countries across Europe and North America and connects 10,000+ suppliers to 15,000+ restaurants; the sixth country is not named. A 2022 press release also names Austria and Belgium.

Company

Choco Communications GmbH

Registration

UK subsidiary Choco Communications UK Limited, Companies House number 12937613

Founded

2018

Headquarters

Berlin, Germany

Other offices

London

Founders

Daniel Khachab, Julian Hammer

Funding

• Series B2, $111M, April 2022 (G Squared, Insight Partners)
• Series B, $100M, July 2021 (Left Lane Capital, Insight Partners, Coatue Management, Bessemer Venture Partners)

Customers named by the vendor

Lynas Foodservice, Swaledale Butchers, Reach Food Group, Crowbond Foodservice, Goosemoor Foodservice, Zafferano, Elliot's, Rooh, Sazen Ramen

Security and compliance

Public vulnerability disclosure policy (no certification named)

Support

For restaurants, the vendor says support is available 24/7 by in-app chat, email or phone. It also says its team is on site on launch day for wholesalers.

Built for

Restaurants, Wholesale

Focus

Food-specific

Status

Active

Website

choco.com

Also listed in

B2B Wholesale Ordering Portal

• BlueCart

  BlueCart is an ordering and procurement platform that connects restaurants, hotels and other foodservice buyers with wholesale food and beverage suppliers.

  Runs on Web and iOS, against Web, iOS and Android for Choco.

• Access Procure Wizard

  Access Procure Wizard (now marketed as Procure Wizard Evo) is a hospitality procurement platform from The Access Group.

  Runs on Web, against Web, iOS and Android for Choco.

• Procurant

  Procurant is a cloud platform for fresh food supply chains.

  Runs on Web, against Web, iOS and Android for Choco.

• Provi

  Provi is a US online marketplace for wholesale beer, wine and spirits.

  Runs on Web, against Web, iOS and Android for Choco.

Side-by-side tables built from the same profile data.

• Choco vs Access Procure Wizard
• Choco vs BlueCart
• Choco vs Pelican
• Choco vs Procurant
• Choco vs Provi
• Choco vs FoodMaven
• Choco vs Access Procure Wizard vs BlueCart
• Choco vs Access Procure Wizard vs BlueCart vs Procurant

These points were not confirmed when this page was written.

• Any price for wholesalers (quote only, based on usage)
• Named ERP or accounting integrations
• Contract length and renewal terms
• Security certifications such as SOC 2 or ISO 27001
• Employee count
• The sixth country of operation and which product versions are sold in which country
• Funding after the April 2022 Series B2

Facts on this page come from the pages below, checked on 29 September 2026. Prices and features change, so confirm with the vendor before you buy.

1. Homepage: positioning, product lines, customer stories, vendor figureshttps://choco.com/uk
2. Pricing statement for wholesalershttps://choco.com/uk/pricing
3. Restaurant app, free pricing, support FAQhttps://choco.com/uk/restaurants
4. OrderAgent, Autopilot, VoiceAgenthttps://choco.com/uk/orderagent
5. eCommerce webshophttps://choco.com/uk/ecommerce
6. SalesHubhttps://choco.com/uk/saleshub
7. CustomerHub CRMhttps://choco.com/uk/customerhub
8. Mission, countries, supplier and restaurant countshttps://choco.com/uk/about
9. Founders, press releaseshttps://choco.com/uk/press
10. UK imprint: entity, registration number, London officehttps://choco.com/uk/contact
11. Series B2 funding, countries in 2022https://choco.com/us/press/choco-achieves-unicorn-status
12. Vulnerability disclosure policyhttps://legal.choco.com/security
13. App terms: professional users only, UK entityhttps://legal.choco.com/uk
14. Help centre languageshttps://help.choco.com/en/
15. iOS listinghttps://apps.apple.com/us/app/choco/id1385672901
16. Google Play listinghttps://play.google.com/store/apps/details?id=app.choco.chocoapp&hl=en
17. Series B round, Berlin basehttps://techcrunch.com/2021/07/19/choco-bites-into-100m-series-b-at-a-600m-valuation-to-build-a-more-transparent-sustainable-food-supply-chain