Choco vs Procurant
Choco is an ordering platform for the food supply chain. Procurant is a cloud platform for fresh food supply chains. Both are listed under Purchasing & Procurement. The main differences are in audience, platforms and countries covered.
Key differences
audience
Audience differs between the profiles. Listed by one product alone: Choco: Food wholesalers and distributors; Procurant: Grocery retailers buying fresh produce.
platforms
Platform support differs. Choco: Web, iOS, Android; Procurant: Web.
countries covered
Country coverage differs. Choco names 5 countries and Procurant names 1 country. 1 country appears in every list.
integrations
On integrations, Choco names 1 integration and Procurant names 4 integrations. No partner appears in every list.
company background
By headquarters, Choco (Berlin, Germany) and Procurant (Watsonville, United States).
Side by side
| Field | Choco | Procurant |
|---|---|---|
| What it is | Choco is an ordering platform for the food supply chain. | Procurant is a cloud platform for fresh food supply chains. |
| Best for | Food wholesalers and distributors; Restaurants and chefs ordering from several suppliers; Distributor sales teams | Grocery retailers buying fresh produce; Growers, shippers and wholesalers; Multi-site food service and corporate dining |
| Pricing model | Quote only | Quote only |
| Starting price | Not published | Not published |
| Free plan | Not published | Not published |
| Free trial | Not published | Not published |
| Contract | Not published | Not published |
| Platforms | Web, iOS, Android | Web |
| Countries | France, Germany, Spain, United Kingdom, United States | United States |
| Languages | English, French, German, Italian, Spanish, Turkish | English, Spanish |
| Number of integrations | 1 | 4 |
| Certifications | Not published | BRCGS, ISO 22000, SQF |
| Security practices | Public vulnerability disclosure policy (no certification named) | Supports HACCP, FSMA, GAP and GMP recordkeeping (no certification named) |
| Founded | 2018 | Not published |
| Headquarters | Berlin, Germany | Watsonville, United States |
| Owner | Not published | GrubMarket (completed acquisition of Procurant, per the Procurant homepage) |
| Last reviewed | 29 September 2026 | 29 September 2026 |
Integrations
No partner appears in every list.
Named only by Choco
- OpenAI
Named only by Procurant
- ECGrid
- Samsung
- SOTI
- ThermoWorks
Which to choose
Choco
Choose Choco if you are in one of these groups: Food wholesalers and distributors; Restaurants and chefs ordering from several suppliers; Distributor sales teams.
Procurant
Choose Procurant if you fit its listed audience: Grocery retailers buying fresh produce; Growers, shippers and wholesalers; Multi-site food service and corporate dining.
What we could not confirm
Choco
- Any price for wholesalers (quote only, based on usage)
- Named ERP or accounting integrations
- Contract length and renewal terms
- Security certifications such as SOC 2 or ISO 27001
- Employee count
- The sixth country of operation and which product versions are sold in which country
- Funding after the April 2022 Series B2
Procurant
- Any price, plan or contract term (quote only)
- Founding year, founders and headcount
- Whether Procurant has dedicated iOS or Android apps (the site says its products are mobile-optimised)
- Support hours, channels and onboarding
- Security certifications such as SOC 2
- The 14 countries the about page refers to
- Date and price of the GrubMarket acquisition (the Procurant homepage states it is complete but gives no details)
- Named POS or ERP integrations
- Fit for restaurants: the platform is sold mainly to grocery retailers, suppliers and large foodservice operators, and the food safety product is the one used in kitchens
Sources
Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.
Choco, reviewed 29 September 2026
- Homepage: positioning, product lines, customer stories, vendor figureshttps://choco.com/uk
- Pricing statement for wholesalershttps://choco.com/uk/pricing
- Restaurant app, free pricing, support FAQhttps://choco.com/uk/restaurants
- OrderAgent, Autopilot, VoiceAgenthttps://choco.com/uk/orderagent
- eCommerce webshophttps://choco.com/uk/ecommerce
- SalesHubhttps://choco.com/uk/saleshub
- CustomerHub CRMhttps://choco.com/uk/customerhub
- Mission, countries, supplier and restaurant countshttps://choco.com/uk/about
- Founders, press releaseshttps://choco.com/uk/press
- UK imprint: entity, registration number, London officehttps://choco.com/uk/contact
- Series B2 funding, countries in 2022https://choco.com/us/press/choco-achieves-unicorn-status
- Vulnerability disclosure policyhttps://legal.choco.com/security
- App terms: professional users only, UK entityhttps://legal.choco.com/uk
- Help centre languageshttps://help.choco.com/en/
- iOS listinghttps://apps.apple.com/us/app/choco/id1385672901
- Google Play listinghttps://play.google.com/store/apps/details?id=app.choco.chocoapp&hl=en
- Series B round, Berlin basehttps://techcrunch.com/2021/07/19/choco-bites-into-100m-series-b-at-a-600m-valuation-to-build-a-more-transparent-sustainable-food-supply-chain
Procurant, reviewed 29 September 2026
- Homepage: positioning, acquisition noticehttps://www.procurant.com
- Platform overview, Price Watch, compliance frameworkshttps://www.procurant.com/products
- Order management platformhttps://www.procurant.com/product/procurantone
- Traceability producthttps://www.procurant.com/product/trace
- Food safety product, customers, standardshttps://www.procurant.com/product/food-safety
- IoT sensing producthttps://www.procurant.com/product/sense
- Retail buyer producthttps://www.procurant.com/industry/retail
- Company, customers, offices, ROI claimhttps://www.procurant.com/faq
- Company overview and figureshttps://www.procurant.com/about
- Partner logoshttps://www.procurant.com/partners
- News and eventshttps://www.procurant.com/news-events
- Page discoveryhttps://www.procurant.com/sitemap.xml