Choco vs Pelican

Choco is an ordering platform for the food supply chain. Pelican is a mobile app where a professional kitchen team builds one shared order list by voice or typing, with items sorted by category. Both are listed under Purchasing & Procurement. They differ in price, audience and platforms.

Key differences

  • price

    Pelican publishes a starting price of EUR 15 per business per month, billed yearly. Choco does not publish a starting price.

  • audience

    The audiences they list differ. Listed for one product only, for example: Choco: Food wholesalers and distributors; Pelican: Hotel kitchens.

  • platforms

    Listed platforms: Choco: Web, iOS, Android; Pelican: iOS, Android.

  • countries covered

    On geography, Choco names 5 countries and Pelican names 2 countries. 1 country appears in every list.

  • integrations

    The integration lists differ. Choco names 1 integration and Pelican names 1 integration. No partner appears in every list.

  • company background

    Headquarters: Choco, Berlin, Germany; Pelican, Klausen-Leopoldsdorf, Austria.

Side by side

Choco vs Pelican: side-by-side comparison from published vendor information
FieldChocoPelican
What it isChoco is an ordering platform for the food supply chain.Pelican is a mobile app where a professional kitchen team builds one shared order list by voice or typing, with items sorted by category.
Best forFood wholesalers and distributors; Restaurants and chefs ordering from several suppliers; Distributor sales teamsHotel kitchens; Restaurants and catering kitchens; Multilingual kitchen teams
Pricing modelQuote onlySubscription per location
Starting priceNot publishedEUR 15 per business per month, billed yearly
Free planNot publishedNo
Free trialNot publishedYes
ContractNot publishedNone stated
PlatformsWeb, iOS, AndroidiOS, Android
CountriesFrance, Germany, Spain, United Kingdom, United StatesAustria, Germany
LanguagesEnglish, French, German, Italian, Spanish, TurkishEnglish, German, Italian, Spanish
Number of integrations11
CertificationsNot publishedNot published
Security practicesPublic vulnerability disclosure policy (no certification named)Not published
Founded2018Not published
HeadquartersBerlin, GermanyKlausen-Leopoldsdorf, Austria
OwnerNot publishedNot published
Last reviewed29 September 202629 September 2026

Integrations

No partner appears in every list.

Named only by Choco

  • OpenAI

Named only by Pelican

  • WhatsApp

Which to choose

Choco

Choose Choco if your business matches one of the audiences it is listed for: Food wholesalers and distributors; Restaurants and chefs ordering from several suppliers; Distributor sales teams.

Pelican

Choose Pelican if your business matches one of the audiences it is listed for: Hotel kitchens; Restaurants and catering kitchens; Multilingual kitchen teams.

Our profile lists a weaker fit: Businesses wanting to buy from a supplier marketplace or place orders online through the app; the vendor says Pelican prepares the order and does not replace the supplier.

What we could not confirm

Choco

  • Any price for wholesalers (quote only, based on usage)
  • Named ERP or accounting integrations
  • Contract length and renewal terms
  • Security certifications such as SOC 2 or ISO 27001
  • Employee count
  • The sixth country of operation and which product versions are sold in which country
  • Funding after the April 2022 Series B2

Pelican

  • Founding year, team size and funding
  • Named customers
  • Security certifications and data hosting location
  • Integrations with accounting, POS or supplier systems
  • Whether the site is a company or an individual operator beyond the legal notice

Go further

Choco profilePelican profile

Other comparisons with these products

Sources

Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.

Choco, reviewed 29 September 2026

  1. Homepage: positioning, product lines, customer stories, vendor figureshttps://choco.com/uk
  2. Pricing statement for wholesalershttps://choco.com/uk/pricing
  3. Restaurant app, free pricing, support FAQhttps://choco.com/uk/restaurants
  4. OrderAgent, Autopilot, VoiceAgenthttps://choco.com/uk/orderagent
  5. eCommerce webshophttps://choco.com/uk/ecommerce
  6. SalesHubhttps://choco.com/uk/saleshub
  7. CustomerHub CRMhttps://choco.com/uk/customerhub
  8. Mission, countries, supplier and restaurant countshttps://choco.com/uk/about
  9. Founders, press releaseshttps://choco.com/uk/press
  10. UK imprint: entity, registration number, London officehttps://choco.com/uk/contact
  11. Series B2 funding, countries in 2022https://choco.com/us/press/choco-achieves-unicorn-status
  12. Vulnerability disclosure policyhttps://legal.choco.com/security
  13. App terms: professional users only, UK entityhttps://legal.choco.com/uk
  14. Help centre languageshttps://help.choco.com/en/
  15. iOS listinghttps://apps.apple.com/us/app/choco/id1385672901
  16. Google Play listinghttps://play.google.com/store/apps/details?id=app.choco.chocoapp&hl=en
  17. Series B round, Berlin basehttps://techcrunch.com/2021/07/19/choco-bites-into-100m-series-b-at-a-600m-valuation-to-build-a-more-transparent-sustainable-food-supply-chain

Pelican, reviewed 29 September 2026

  1. Homepagehttps://getpelican.app
  2. English page: features, pricing, FAQhttps://getpelican.app/en/
  3. Legal notice: publisher, address, VAT numberhttps://getpelican.app/impressum.html
  4. iOS App Store listinghttps://apps.apple.com/de/app/pelican-bestellplanung/id6773732265
  5. Google Play listinghttps://play.google.com/store/apps/details?id=com.squissy.pelican