Choco vs Provi
Choco is an ordering platform for the food supply chain. Provi is a US online marketplace for wholesale beer, wine and spirits. Both are listed under Purchasing & Procurement. The main differences are in audience, platforms and countries covered.
Key differences
audience
The audiences they list differ. Listed for one product only, for example: Choco: Food wholesalers and distributors; Provi: Bars and restaurants that buy alcohol from several distributors.
platforms
They do not run on the same platforms. Choco: Web, iOS, Android; Provi: Web.
countries covered
Choco names 5 countries and Provi names 1 country. 1 country appears in every list.
integrations
On integrations, Choco names 1 integration and Provi names 2 integrations. No partner appears in every list.
company background
By founding year, Choco (2018) and Provi (2016). Choco is based in Berlin, Germany and Provi in Chicago, United States.
Side by side
| Field | Choco | Provi |
|---|---|---|
| What it is | Choco is an ordering platform for the food supply chain. | Provi is a US online marketplace for wholesale beer, wine and spirits. |
| Best for | Food wholesalers and distributors; Restaurants and chefs ordering from several suppliers; Distributor sales teams | Bars and restaurants that buy alcohol from several distributors; Multi-unit restaurant chains; Distributors and their sales reps |
| Pricing model | Quote only | Quote only |
| Starting price | Not published | Not published |
| Free plan | Not published | Not published |
| Free trial | Not published | Not published |
| Contract | Not published | Not published |
| Platforms | Web, iOS, Android | Web |
| Countries | France, Germany, Spain, United Kingdom, United States | United States |
| Languages | English, French, German, Italian, Spanish, Turkish | Not published |
| Number of integrations | 1 | 2 |
| Certifications | Not published | SOC 2 Type 2 |
| Security practices | Public vulnerability disclosure policy (no certification named) | Not published |
| Founded | 2018 | 2016 |
| Headquarters | Berlin, Germany | Chicago, United States |
| Owner | Not published | Not published |
| Last reviewed | 29 September 2026 | 29 September 2026 |
Integrations
No partner appears in every list.
Named only by Choco
- OpenAI
Named only by Provi
- CedarCreek Systems
- Republic National Distributing Company (RNDC)
Which to choose
Choco
Choose Choco if you are in one of these groups: Food wholesalers and distributors; Restaurants and chefs ordering from several suppliers; Distributor sales teams.
Provi
Choose Provi if your business matches one of the audiences it is listed for: Bars and restaurants that buy alcohol from several distributors; Multi-unit restaurant chains; Distributors and their sales reps.
Our profile lists a weaker fit: Businesses outside the US, or any that need food and supply ordering. Provi covers beverage alcohol sold through the three-tier system in the US.
What we could not confirm
Choco
- Any price for wholesalers (quote only, based on usage)
- Named ERP or accounting integrations
- Contract length and renewal terms
- Security certifications such as SOC 2 or ISO 27001
- Employee count
- The sixth country of operation and which product versions are sold in which country
- Funding after the April 2022 Series B2
Provi
- Price of Enterprise Plus or any paid plan; whether buyer access is free in general
- Contract term and renewal
- Native mobile apps (only a web product is described)
- Named POS, inventory or accounting integrations
- Funding rounds and investors (a 2022 press release cites $125 million total funding, not itemised)
- Founders
Sources
Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.
Choco, reviewed 29 September 2026
- Homepage: positioning, product lines, customer stories, vendor figureshttps://choco.com/uk
- Pricing statement for wholesalershttps://choco.com/uk/pricing
- Restaurant app, free pricing, support FAQhttps://choco.com/uk/restaurants
- OrderAgent, Autopilot, VoiceAgenthttps://choco.com/uk/orderagent
- eCommerce webshophttps://choco.com/uk/ecommerce
- SalesHubhttps://choco.com/uk/saleshub
- CustomerHub CRMhttps://choco.com/uk/customerhub
- Mission, countries, supplier and restaurant countshttps://choco.com/uk/about
- Founders, press releaseshttps://choco.com/uk/press
- UK imprint: entity, registration number, London officehttps://choco.com/uk/contact
- Series B2 funding, countries in 2022https://choco.com/us/press/choco-achieves-unicorn-status
- Vulnerability disclosure policyhttps://legal.choco.com/security
- App terms: professional users only, UK entityhttps://legal.choco.com/uk
- Help centre languageshttps://help.choco.com/en/
- iOS listinghttps://apps.apple.com/us/app/choco/id1385672901
- Google Play listinghttps://play.google.com/store/apps/details?id=app.choco.chocoapp&hl=en
- Series B round, Berlin basehttps://techcrunch.com/2021/07/19/choco-bites-into-100m-series-b-at-a-600m-valuation-to-build-a-more-transparent-sustainable-food-supply-chain
Provi, reviewed 29 September 2026
- Homepagehttps://www.provi.com
- Company, founding year, marketplace statshttps://www.provi.com/about-us
- Buyer featureshttps://www.provi.com/buyers
- Distributor toolshttps://www.provi.com/distributors
- Rep featureshttps://www.provi.com/reps
- Brand advertisinghttps://www.provi.com/brands
- Chat and free accounthttps://www.provi.com/product/chat
- Team sizehttps://www.provi.com/careers
- Enterprise Plus tierhttps://www.provi.com/company-news/provi-expands-enterprise-beverage-management-platform-with-launch-of-enterprise-plus
- SOC 2 Type IIhttps://www.provi.com/company-news/elevates-tech-soc2
- CedarCreek integrationhttps://www.provi.com/company-news/cedarcreeksystemspartnership
- RNDC integrationhttps://www.provi.com/company-news/rndc-and-provi-finalize-settlement-enter-national-agreement-to-enhance-retailer-connectivity
- SevenFifty combination, 2022https://www.provi.com/company-news/provi-sevenfifty-join-forces-to-create-expanded-b2b-marketplace