BlueCart vs Choco vs Procurant

BlueCart is an ordering and procurement platform that connects restaurants, hotels and other foodservice buyers with wholesale food and beverage suppliers. Choco is an ordering platform for the food supply chain. Procurant is a cloud platform for fresh food supply chains. All three are listed under Purchasing & Procurement. Where the profiles show a difference, it is in audience, platforms and countries covered.

Key differences

  • audience

    The audiences they list differ. Listed for one product only, for example: BlueCart: Restaurants that order from several wholesale suppliers; Choco: Food wholesalers and distributors; Procurant: Grocery retailers buying fresh produce.

  • platforms

    Platform support differs. BlueCart: Web, iOS; Choco: Web, iOS, Android; Procurant: Web.

  • countries covered

    On geography, BlueCart names 1 country, Choco names 5 countries and Procurant names 1 country. 1 country appears in every list.

  • integrations

    On integrations, BlueCart names 1 integration, Choco names 1 integration and Procurant names 4 integrations. No partner appears in every list.

  • company background

    BlueCart is based in Mountain View, United States, Choco in Berlin, Germany and Procurant in Watsonville, United States.

Side by side

BlueCart vs Choco vs Procurant: side-by-side comparison from published vendor information
FieldBlueCartChocoProcurant
What it isBlueCart is an ordering and procurement platform that connects restaurants, hotels and other foodservice buyers with wholesale food and beverage suppliers.Choco is an ordering platform for the food supply chain.Procurant is a cloud platform for fresh food supply chains.
Best forRestaurants that order from several wholesale suppliers; Restaurant groups and hotel F&B teams; Bars and beverage programmesFood wholesalers and distributors; Restaurants and chefs ordering from several suppliers; Distributor sales teamsGrocery retailers buying fresh produce; Growers, shippers and wholesalers; Multi-site food service and corporate dining
Pricing modelQuote onlyQuote onlyQuote only
Starting priceNot publishedNot publishedNot published
Free planNot publishedNot publishedNot published
Free trialNot publishedNot publishedNot published
ContractNot publishedNot publishedNot published
PlatformsWeb, iOSWeb, iOS, AndroidWeb
CountriesUnited StatesFrance, Germany, Spain, United Kingdom, United StatesUnited States
LanguagesNot publishedEnglish, French, German, Italian, Spanish, TurkishEnglish, Spanish
Number of integrations114
CertificationsNot publishedNot publishedBRCGS, ISO 22000, SQF
Security practicesNot publishedPublic vulnerability disclosure policy (no certification named)Supports HACCP, FSMA, GAP and GMP recordkeeping (no certification named)
Founded20142018Not published
HeadquartersMountain View, United StatesBerlin, GermanyWatsonville, United States
OwnerNot publishedNot publishedGrubMarket (completed acquisition of Procurant, per the Procurant homepage)
Last reviewed29 September 202629 September 202629 September 2026

Integrations

No partner appears in every list.

Named only by BlueCart

  • BinWise

Named only by Choco

  • OpenAI

Named only by Procurant

  • ECGrid
  • Samsung
  • SOTI
  • ThermoWorks

Which to choose

BlueCart

Choose BlueCart if you fit its listed audience: Restaurants that order from several wholesale suppliers; Restaurant groups and hotel F&B teams; Bars and beverage programmes.

Choco

Choose Choco if your business matches one of the audiences it is listed for: Food wholesalers and distributors; Restaurants and chefs ordering from several suppliers; Distributor sales teams.

Procurant

Choose Procurant if you are in one of these groups: Grocery retailers buying fresh produce; Growers, shippers and wholesalers; Multi-site food service and corporate dining.

What we could not confirm

BlueCart

  • Any subscription price or contract term
  • Android app availability
  • POS, accounting and payroll integrations
  • Current headquarters (the 2019 press release gives Mountain View)
  • Security certifications
  • Team size

Choco

  • Any price for wholesalers (quote only, based on usage)
  • Named ERP or accounting integrations
  • Contract length and renewal terms
  • Security certifications such as SOC 2 or ISO 27001
  • Employee count
  • The sixth country of operation and which product versions are sold in which country
  • Funding after the April 2022 Series B2

Procurant

  • Any price, plan or contract term (quote only)
  • Founding year, founders and headcount
  • Whether Procurant has dedicated iOS or Android apps (the site says its products are mobile-optimised)
  • Support hours, channels and onboarding
  • Security certifications such as SOC 2
  • The 14 countries the about page refers to
  • Date and price of the GrubMarket acquisition (the Procurant homepage states it is complete but gives no details)
  • Named POS or ERP integrations
  • Fit for restaurants: the platform is sold mainly to grocery retailers, suppliers and large foodservice operators, and the food safety product is the one used in kitchens

Go further

BlueCart profileChoco profileProcurant profile

Other comparisons with these products

Sources

Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.

BlueCart, reviewed 29 September 2026

  1. Homepagehttps://www.bluecart.com
  2. Marketplace for restaurantshttps://www.bluecart.com/for-restaurants
  3. Procurement featureshttps://www.bluecart.com/restaurant-procurement-software
  4. Inventory featureshttps://www.bluecart.com/restaurant-inventory-management-software
  5. Food costing and BinWisehttps://www.bluecart.com/food-costing-software
  6. BinWise upgradehttps://www.bluecart.com/upgrade-from-binwise
  7. Positioning, supplier sidehttps://www.bluecart.com/why-us
  8. BlueCart Payhttps://www.bluecart.com/bluecart-pay
  9. Customer nameshttps://www.bluecart.com/case-studies
  10. Officeshttps://www.bluecart.com/about-us
  11. Funding and acquisitionshttps://www.bluecart.com/blog/bluecart-acquires-new-financing
  12. BinWise acquisition, HQ, CEOhttps://www.bluecart.com/blog/bluecart-acquires-binwise
  13. iOS app listinghttps://apps.apple.com/us/app/bluecart-for-buyers/id1057779413

Choco, reviewed 29 September 2026

  1. Homepage: positioning, product lines, customer stories, vendor figureshttps://choco.com/uk
  2. Pricing statement for wholesalershttps://choco.com/uk/pricing
  3. Restaurant app, free pricing, support FAQhttps://choco.com/uk/restaurants
  4. OrderAgent, Autopilot, VoiceAgenthttps://choco.com/uk/orderagent
  5. eCommerce webshophttps://choco.com/uk/ecommerce
  6. SalesHubhttps://choco.com/uk/saleshub
  7. CustomerHub CRMhttps://choco.com/uk/customerhub
  8. Mission, countries, supplier and restaurant countshttps://choco.com/uk/about
  9. Founders, press releaseshttps://choco.com/uk/press
  10. UK imprint: entity, registration number, London officehttps://choco.com/uk/contact
  11. Series B2 funding, countries in 2022https://choco.com/us/press/choco-achieves-unicorn-status
  12. Vulnerability disclosure policyhttps://legal.choco.com/security
  13. App terms: professional users only, UK entityhttps://legal.choco.com/uk
  14. Help centre languageshttps://help.choco.com/en/
  15. iOS listinghttps://apps.apple.com/us/app/choco/id1385672901
  16. Google Play listinghttps://play.google.com/store/apps/details?id=app.choco.chocoapp&hl=en
  17. Series B round, Berlin basehttps://techcrunch.com/2021/07/19/choco-bites-into-100m-series-b-at-a-600m-valuation-to-build-a-more-transparent-sustainable-food-supply-chain

Procurant, reviewed 29 September 2026

  1. Homepage: positioning, acquisition noticehttps://www.procurant.com
  2. Platform overview, Price Watch, compliance frameworkshttps://www.procurant.com/products
  3. Order management platformhttps://www.procurant.com/product/procurantone
  4. Traceability producthttps://www.procurant.com/product/trace
  5. Food safety product, customers, standardshttps://www.procurant.com/product/food-safety
  6. IoT sensing producthttps://www.procurant.com/product/sense
  7. Retail buyer producthttps://www.procurant.com/industry/retail
  8. Company, customers, offices, ROI claimhttps://www.procurant.com/faq
  9. Company overview and figureshttps://www.procurant.com/about
  10. Partner logoshttps://www.procurant.com/partners
  11. News and eventshttps://www.procurant.com/news-events
  12. Page discoveryhttps://www.procurant.com/sitemap.xml