B2B Wholesale Ordering Portal

Introduction

Restaurants and cafes still place many wholesale orders by phone, text message, email and photos of handwritten lists, and someone at the supplier types them in again. An ordering portal moves that into an app or web shop where the customer sees their own prices and reorders in a few taps. Several products also use AI to read orders that arrive by email, WhatsApp or voicemail. Some are run by the supplier as a branded shop. Others are marketplaces where a buyer orders from many suppliers in one place. Who pays, and who owns the customer relationship, differs by product.

Who needs it

Food and drink wholesalers and distributors with regular restaurant, cafe and grocery customers, and the buyers who order from several suppliers. It becomes worth having when order entry takes staff hours every evening, when mistakes come from misread messages, or when customers ask to order outside office hours.

Written 30 September 2026