Fresho

Fresho is software for fresh food wholesalers and distributors, not restaurants themselves. It provides a branded online ordering portal for customers such as restaurants and cafes, an AI order-capture tool (OrderPilot) that turns emails, messages and PDFs into sales orders, and an operations module for picking, delivery and invoicing. It integrates with accounting and ERP systems.

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Home page of Fresho's website
Fresho's website on 30 September 2026
Best for
Fresh food wholesalers and distributors, Wholesalers with an existing ERP
Pricing
From USD 499 per month
Runs on
Web

Who it is for

  • Fresh food wholesalers and distributors

    Fruit and vegetable, seafood, and meat and poultry wholesalers that take orders by email, text or phone and want an online ordering portal.

  • Wholesalers with an existing ERP

    Fresho says it can sit beside an existing ERP, for example using only AI order entry and ordering, with EDI links to buying groups.

Less suited to: Restaurants and cafes that only want to buy from suppliers. Fresho is sold to the supplier; restaurants use the ordering portal the supplier provides.

What it does

  • Online ordering portal

    A branded portal where customers place orders 24/7 with live pricing.

  • OrderPilot AI order entry

    Turns emails, texts, WhatsApp messages, voicemails and PDFs into structured sales orders.

  • Order management

    Manages incoming orders through picking and packing in one system.

  • Pricing and margins

    Manages customer pricing while tracking margins.

  • Delivery management

    Plans deliveries and dispatch.

  • Invoicing and payments

    Invoices customers and takes payments, with accounting integrations.

  • Inventory and reporting

    The vendor lists inventory and reporting alongside orders and delivery in its full-operation package.

  • EDI with buying groups and procurement systems

    Exchanges orders, invoices, catalogues and prices with procurement systems and buying groups.

Pricing

Starting price
From USD 499 per month
Pricing model
Quote only

The pricing page says tailored pricing starts from $499 monthly. Examples: a wholesaler with 1,000 orders a week using AI order entry for 20% of orders plus online ordering pays USD 1,230 a month; one with 400 orders a week on Fresho Operations with online ordering pays USD 953 a month. A quote is by demo.

How it compares

Compared with the 5 products in B2B Wholesale Ordering Portal that have a profile on this site. These figures describe the category. They are not a recommendation.

  • Names 20 integrations. The median in this category is 5.
  • Lists Web only. Among the 5 products in this category that state their platforms, 3 list an iOS app and 3 list an Android app.
  • The category's 10 most-named integration partners are QuickBooks, Sage, Xero, Microsoft Dynamics, MYOB, NetSuite, Unleashed, Aptean, Birchstreet, Bizerba BRAIN2. Of these, this product's listing names QuickBooks, Sage, Xero, Microsoft Dynamics, MYOB, NetSuite, Unleashed, Birchstreet.

Works with

Accounting
XeroMYOBQuickBooksSageNetSuiteMicrosoft Dynamics 365
Inventory
Cin7Unleashed
Other
ProduceProFreshByte SoftwareNetyieldFreshmetricsNation WilcoxDimensionProSolbox
Payments
Stripe
Suppliers
CoupaFoodbuy-OnlineCaterpointBirchstreet

The vendor also lists EDI links with Caternet, Cherry Pi, Advanced Marketplace, Saffron, OrdersMadeSimple, NCB Foodservice, United Fresh and Zonal Acquire / Enterprise, and offers custom integrations.

Where and how it runs

Available in
Australia, New Zealand, United Kingdom, Ireland, Singapore, United States
Platforms
Web

The about page says the group supports food wholesalers in these countries; the site also has regional versions for Australia, New Zealand, UK and Ireland, and the United States.

The company

Company
Fresho Pty Ltd
Registration
ABN 54 605 060 277 (Australia)
Founded
2015
Headquarters
Melbourne, Australia
Other offices
Brooklyn, New York, London, Auckland
Founders
Huw Birrell, James Andronis
Customers named by the vendor
John E. Rogers, Minamoto Wholesale, Marrfish, The Fresh Market, Adams Wholesale

Security and support

Support
The vendor lists onboarding and ongoing support and says it has hands-on support and a customer support team.

Listing details

Built for
Restaurants, Wholesale
Focus
Food-specific
Status
Active
Website
fresho.com
Also listed in
Supplier Ordering Marketplace

Alternatives to Fresho

See all 9 in B2B Wholesale Ordering Portal

  • Orderlion

    Orderlion is ordering software for food and beverage wholesalers and distributors.

    Runs on Web, iOS and Android, against Web for Fresho.

  • Open Pantry

    Open Pantry is ordering software for food and beverage wholesalers and the restaurants they supply.

    Runs on Web, iOS and Android, against Web for Fresho.

  • iTradeNetwork

    iTradeNetwork is supply chain software for the food and beverage industry.

    Runs on Web, iOS and Android, against Web for Fresho.

  • Cut+Dry

    Cut+Dry is an e-commerce and sales enablement platform for foodservice distributors.

    Listed as best for: Foodservice distributors; Restaurants ordering from contracted suppliers.

Compare Fresho

Side-by-side tables built from the same profile data.

What we could not confirm

These points were not confirmed when this page was written.

  • Contract term and renewal
  • Free trial
  • Funding
  • Employee count
  • Security certifications
  • Native mobile apps
  • Interface languages

Sources

Facts on this page come from the pages below, checked on 29 September 2026. Prices and features change, so confirm with the vendor before you buy.

  1. Homepagehttps://www.fresho.com
  2. Pricinghttps://www.fresho.com/pricing
  3. Integrationshttps://www.fresho.com/integrations
  4. Operations modulehttps://www.fresho.com/operations
  5. OrderPilothttps://www.fresho.com/orderpilot
  6. Company, founders, countrieshttps://www.fresho.com/about-us
  7. Offices and registrationhttps://www.fresho.com/platform