Orderlion

Orderlion is ordering software for food and beverage wholesalers and distributors. It gives their customers, including restaurants and caterers, a branded ordering app and web shop, and gathers orders from email, WhatsApp and voicemail with an AI inbox, then passes them to the wholesaler's ERP. It is sold to the wholesaler, not to the restaurant.

Last reviewed

Visit website
Home page of Orderlion's website
Orderlion's website on 30 September 2026
Best for
Food and beverage wholesalers and distributors, Wholesalers with field sales teams
Pricing
Quote only
Runs on
Web, iOS, Android

Who it is for

  • Food and beverage wholesalers and distributors

    Wholesalers that take orders by phone, email and WhatsApp and want a single ordering system that feeds their ERP.

  • Wholesalers with field sales teams

    Sales reps can view customer history and prices and place orders on site with the Sales Pro app.

  • Larger suppliers with several locations

    The Enterprise plan adds multiple locations, customer-specific ranges, GS1 product data and barcode scanning.

Less suited to: Restaurants and other food businesses that only buy. Orderlion is sold to the supplier side; restaurants use the ordering app their wholesaler provides.

What it does

  • Ordering app

    A mobile app where wholesale customers browse products, see prices and stock and place orders, working on phones, tablets and desktop.

  • Web shop

    An online shop with customer-specific prices and discounts that syncs orders, stock and pricing with the ERP.

  • AI Inbox

    Reads orders arriving by email, WhatsApp, SMS, voicemail and PDF, extracts the order details and matches them to the ERP for staff to confirm.

  • Sales Pro app

    A field sales app to view customer history, create quotes and process orders while visiting customers.

  • White-label app

    A fully branded ordering app and web shop, published in the App Store and Google Play under the wholesaler's name.

  • Analytics dashboards

    Real-time dashboards on revenue, top products, drop-offs, customer trends and sales rep activity across app, web shop, Sales Pro and AI Inbox.

  • ERP integration

    Item master, pictures, customer data, campaigns and orders are exchanged with the wholesaler's ERP, with orders sent via an FTP server.

  • Order reminders and push notifications

    Intelligent order reminders and push notifications to customers, on the Professional plan.

  • Promotions and out-of-stock alternatives

    Promote offers and suggest alternatives when items are out of stock.

  • Product cut-off times and custom cuts

    Cut-off times and custom-cut options can be set per product.

  • Customer chat

    Wholesalers can chat with their customers inside the platform.

  • Catalogue and product data tools

    GS1 product data enhancement, advanced catalogue management and barcode scanner support on the Enterprise plan.

Pricing

Pricing model
Quote only
Minimum contract
12 months unless the order form says otherwise
Renewal
Renews automatically for successive 12-month periods unless terminated in text form with three months' notice before the end of the term

Orderlion publishes three plans, Starter, Professional and Enterprise, but no prices; each says 'contact sales for pricing'. Sales Pro, Orderlion Inbox and White Label branding are sold as add-ons. The FAQ says pricing is a subscription with no transaction fees.

How it compares

Compared with the 5 products in B2B Wholesale Ordering Portal that have a profile on this site. These figures describe the category. They are not a recommendation.

  • Names 26 integrations. The median in this category is 5.
  • One of 3 products in this category with an iOS app. One of 3 products in this category with an Android app. 5 products in this category state their platforms.
  • The category's 10 most-named integration partners are QuickBooks, Sage, Xero, Microsoft Dynamics, MYOB, NetSuite, Unleashed, Aptean, Birchstreet, Bizerba BRAIN2. Of these, this product's listing names QuickBooks, Sage, Xero, Microsoft Dynamics, NetSuite, Unleashed, Aptean, Bizerba BRAIN2.

Works with

Accounting
SageXeroQuickbooksPennylaneSevDeskKashFlowCegidZervantWinbiz
Inventory
Unleashed
Other
SAPMicrosoft DynamicsNetSuiteOdooZohoApteanInfor / M3BrewwDolibarrXentral ERP SoftwareMesonic / WinLineCOPA SystemeOrgaSoftSharp-aXBizerba BRAIN2Fresh4IT

The vendor says it integrates with over 200 ERP and technology providers. The partner directory lists many more than shown here; this is a selection of the names in its logos. Most are ERP systems for wholesalers.

Where and how it runs

Customers in
Austria, United Kingdom, Ireland, France
Languages
English, French, German, Italian
Platforms
Web, iOS, Android
Apps
Orderlion ordering app: Ordering app for wholesale customers. Sales Pro: Field sales app for reps
Hardware
None stated. Barcode scanner support is offered on the Enterprise plan.

Orderlion says it serves wholesalers across the UK and EU with sales partners there and support numbers for the UK and Ireland; this list is inferred from the imprint, the UK and Ireland support line, customer stories from UK wholesalers and its acquisition of French start-up Supli.

The company

Company
Orderlion GmbH
Registration
Commercial Court of Vienna, FN 488086z
Headquarters
Vienna, Austria
Founders
Stefan Strohmer, Patrick Schubert
Customers named by the vendor
WDS Group, Mare Terra, First Choice Foodservice, The Stickleback Fish Company, SJB Foods Ltd, JB Foods (Scotland) Ltd, Hartwood Foods, Rowlands Ltd

Security and support

Security and compliance
Platform data hosted in the EU on AWS Frankfurt, encrypted at rest and in transit
Support
Live chat, a help centre and contact form; the imprint lists a UK and Ireland support phone number.

Listing details

Built for
Wholesale, Restaurants
Focus
Food-specific
Status
Active
Website
orderlion.com
Also listed in
Supplier Ordering Marketplace

Alternatives to Orderlion

See all 9 in B2B Wholesale Ordering Portal

  • Fresho

    Fresho is software for fresh food wholesalers and distributors, not restaurants themselves.

    Runs on Web, against Web, iOS and Android for Orderlion.

  • Open Pantry

    Open Pantry is ordering software for food and beverage wholesalers and the restaurants they supply.

    Names 5 integrations, against 26 for Orderlion.

  • Cut+Dry

    Cut+Dry is an e-commerce and sales enablement platform for foodservice distributors.

    Runs on Web, against Web, iOS and Android for Orderlion.

  • iTradeNetwork

    iTradeNetwork is supply chain software for the food and beverage industry.

    Names 1 integration, against 26 for Orderlion.

Compare Orderlion

Side-by-side tables built from the same profile data.

What we could not confirm

These points were not confirmed when this page was written.

  • Prices
  • Founding year
  • Funding
  • Employee count
  • Security certifications such as SOC 2 or ISO 27001

Sources

Facts on this page come from the pages below, checked on 29 September 2026. Prices and features change, so confirm with the vendor before you buy.

  1. Home page and positioninghttps://www.orderlion.com/en/
  2. Plans and add-onshttps://www.orderlion.com/en/pricing
  3. Ordering apphttps://www.orderlion.com/en/solution/ordering-app
  4. Web shophttps://www.orderlion.com/en/solution/web-shop
  5. AI Inboxhttps://www.orderlion.com/en/solution/ai-inbox
  6. Sales Prohttps://www.orderlion.com/en/solution/sales-pro
  7. White labelhttps://www.orderlion.com/en/solution/white-label
  8. Analyticshttps://www.orderlion.com/en/solution/analytics
  9. ERP integrationhttps://www.orderlion.com/en/integrations
  10. Partner directoryhttps://www.orderlion.com/en/integrations-partners
  11. Company and foundershttps://www.orderlion.com/en/about
  12. Customershttps://www.orderlion.com/en/customer-stories
  13. Contract termhttps://www.orderlion.com/en/terms
  14. Registrationhttps://www.orderlion.com/en/imprint
  15. Hosting and securityhttps://www.orderlion.com/en/trust-center
  16. Positioning and pricing modelhttps://www.orderlion.com/en/faq