Upstock

Upstock is a wholesale ordering marketplace and order-management system for food and drink suppliers and the cafes, restaurants, bars and grocers that buy from them. Buyers order from many suppliers in one place for free. Suppliers pay for automation of orders, invoicing, payments and logistics that connects to accounting and inventory software. It focuses on Australia and New Zealand.

Last reviewed

Visit website
Home page of Upstock's website
Upstock's website on 30 September 2026
Best for
Cafes, restaurants and bars ordering from several suppliers, Food and drink wholesalers and FMCG brands
Pricing
From $99 per month (currency not stated)
Runs on
Web

Who it is for

  • Cafes, restaurants and bars ordering from several suppliers

    Buyers use it free to order from existing and new suppliers instead of emails and phone calls.

  • Food and drink wholesalers and FMCG brands

    Suppliers get a digital catalogue, custom price lists, invoicing, card payments and courier tickets.

What it does

  • Supplier marketplace

    A directory of local food and drink suppliers that buyers can browse by category and region, with free samples offered.

  • Digital catalogue and price lists

    Suppliers publish an online catalogue with custom pricing and product sets per customer.

  • AI-assisted email orders

    Emails, purchase orders and PDFs sent to Upstock are turned into digital orders.

  • Automatic invoicing

    Approving an order creates the invoice in the connected accounting system.

  • Supermarket order import

    Automates Woolworths and Foodstuffs supermarket orders.

  • Credit card payments

    Customers can pay by card before goods ship, or a supplier can keep chosen customers on account; payment links also work for buyers not on Upstock.

  • Standing orders

    Generates and processes repeating orders automatically.

  • Courier integrations

    Creates courier tickets in one click and syncs tracking back.

  • Packing slips and pick lists

    Generated automatically from orders.

  • Sales rep mobile app

    Reps and drivers enter orders and handle proof of delivery from a phone.

  • Newsfeeds

    Suppliers post updates and promotions to existing and prospective stockists.

  • Fulfilment groups

    Segments customers to apply different ordering, delivery-run and payment rules.

  • Order messaging

    Messages are attached to each order so buyer and supplier share one record.

Pricing

Starting price
From $99 per month (currency not stated)
Pricing model
Free plan plus subscription by order volume
Free plan
Yes

Buyers use Upstock free. Suppliers can list products and receive orders by email on a free plan; the Logistics plan with automation and payments starts at $99 per month plus GST, scaling with monthly order volume (demo for a quote). Card payment fees follow the payment provider and can be passed to buyers. The page does not name the currency; the dollar symbol is used as shown.

How it compares

Compared with the 12 products in Supplier Ordering Marketplace that have a profile on this site. These figures describe the category. They are not a recommendation.

  • Names 19 integrations. The median in this category is 1.
  • Has a free plan. 5 of the 6 products in this category that say whether they have a free plan do.
  • Lists Web only. Among the 11 products in this category that state their platforms, 3 list an iOS app and 3 list an Android app.
  • The category's 10 most-named integration partners are QuickBooks, Xero, Cin7 Core, Cin7 Omni, MYOB, NetSuite, Square, Unleashed, Accredo, Adyen. Of these, this product's listing names QuickBooks, Xero, Cin7 Core, Cin7 Omni, MYOB, NetSuite, Unleashed, Accredo.

Works with

Accounting
XeroMYOBQuickBooks
Inventory
Microsoft Business CentralUnleashedCin7 CoreCin7 OmniBroodooInfusionAccredoZeablueNetSuiteSageGlobalBake
Other
NZ Post eShipDHL ExpressStarshipit
Suppliers
Foodstuffs EDIWoolworths EDI

The features page also names AU Post, UPS and FedEx among courier integrations.

Where and how it runs

Available in
Australia, New Zealand
Platforms
Web
Apps
Upstock: Mobile app for ordering; the site cites an App Store rating

The supplier directory is organised by Australian states and New Zealand regions.

The company

Founders
Duncan Ritchie, Philip Fierlinger, Matt Watson
Customers named by the vendor
Fergbutcher, Hardy St Eatery, Ploughmans Cafe, Squirrel Cafe, White Whale Coffee Roasters

Security and support

Support
Setup is free and can be done within a day or two, and demos can be booked. A support email is listed on the site.

Listing details

Headquarters
New Zealand
Built for
Cafés, Restaurants, Food retail, Wholesale
Focus
Food-specific
Status
Active
Website
upstock.app
Also listed in
B2B Wholesale Ordering Portal

Alternatives to Upstock

See all 22 in Supplier Ordering Marketplace

  • Ordermentum

    Ordermentum is an Australian wholesale ordering and payments platform that connects hospitality venues with food and drink suppliers.

    Runs on Web, iOS and Android, against Web for Upstock.

  • FoodByUs

    FoodByUs is an Australian procurement platform for hospitality venues.

    Names 15 integrations, against 19 for Upstock.

  • B2B Wave

    B2B Wave is a wholesale ordering platform.

    Does not have a free plan. Upstock does.

  • REKKI

    REKKI is a UK supplier-ordering platform.

    Names 2 integrations, against 19 for Upstock.

Compare Upstock

Side-by-side tables built from the same profile data.

What we could not confirm

These points were not confirmed when this page was written.

  • Currency of the $99 price
  • Contract terms
  • Founding year and headquarters
  • Funding
  • Store listings for the mobile app
  • Security certifications
  • Employee count

Sources

Facts on this page come from the pages below, checked on 29 September 2026. Prices and features change, so confirm with the vendor before you buy.

  1. Homepagehttps://www.upstock.app/
  2. Pricing and FAQhttps://www.upstock.app/pricing
  3. Featureshttps://www.upstock.app/features
  4. Integrationshttps://www.upstock.app/integrations
  5. Paymentshttps://www.upstock.app/payments
  6. Regionshttps://www.upstock.app/regions
  7. Foundershttps://www.upstock.app/about
  8. Buyer offerhttps://www.upstock.app/for-buyers