B2B Wave vs FoodByUs vs Upstock

B2B Wave is a wholesale ordering platform. FoodByUs is an Australian procurement platform for hospitality venues. Upstock is a wholesale ordering marketplace and order-management system for food and drink suppliers and the cafes, restaurants, bars and grocers that buy from them. All three are listed under Supplier Ordering Marketplace. Where the profiles show a difference, it is in price, free plans and audience.

Key differences

  • price

    Starting prices: B2B Wave at GBP 270 per month; FoodByUs at $99 (currency not stated) per month, billed monthly; Upstock at $99 (currency not stated) per month. The currency or billing basis differs, so they are not directly comparable.

  • free plans

    FoodByUs and Upstock offer a free plan. B2B Wave does not.

  • audience

    The audiences they list differ. Listed for one product only, for example: B2B Wave: Food and beverage distributors and suppliers; FoodByUs: Restaurants, cafes and pubs in Australia; Upstock: Cafes, restaurants and bars ordering from several suppliers.

  • platforms

    Listed platforms: B2B Wave: Web, iOS, Android; FoodByUs: Web; Upstock: Web.

  • integrations

    On integrations, B2B Wave names 28 integrations, FoodByUs names 15 integrations and Upstock names 19 integrations. 2 partners appear in every list.

Side by side

B2B Wave vs FoodByUs vs Upstock: side-by-side comparison from published vendor information
FieldB2B WaveFoodByUsUpstock
What it isB2B Wave is a wholesale ordering platform.FoodByUs is an Australian procurement platform for hospitality venues.Upstock is a wholesale ordering marketplace and order-management system for food and drink suppliers and the cafes, restaurants, bars and grocers that buy from them.
Best forFood and beverage distributors and suppliers; Suppliers with field sales reps; Wholesalers using QuickBooks or XeroRestaurants, cafes and pubs in Australia; Multi-venue groups; Aged care, caterers and hotelsCafes, restaurants and bars ordering from several suppliers; Food and drink wholesalers and FMCG brands
Pricing modelSubscription per accountSubscription per businessFree plan plus subscription by order volume
Starting priceGBP 270 per month$99 (currency not stated) per month, billed monthly$99 (currency not stated) per month
Free planNoYesYes
Free trialYesYesNot published
ContractNot publishedNot publishedNot published
PlatformsWeb, iOS, AndroidWebWeb
CountriesNot publishedAustraliaAustralia, New Zealand
LanguagesDanish, Dutch, English (UK), English (US), Finnish, French and 5 moreNot publishedNot published
Number of integrations281519
CertificationsNot publishedNot publishedNot published
Security practicesNot publishedNot publishedNot published
FoundedNot publishedNot publishedNot published
HeadquartersNot publishedAustraliaNot published
OwnerNot publishedNot publishedNot published
Last reviewed29 September 202629 September 202629 September 2026

Integrations

Named by all three

  • QuickBooks Online
  • Xero

Named only by B2B Wave

  • Adyen
  • Authorize.net
  • Avalara
  • Balance
  • Brightpearl
  • ChannelAdvisor
  • eWay
  • Fishbowl
  • Google Analytics
  • Linnworks
  • Mailchimp
  • Microsoft Dynamics 365
and 12 more
  • PayPal
  • QuickBooks Desktop
  • R+L Carriers
  • Sage 50 & 200
  • ShipStation
  • Shopify
  • Sola
  • Stripe
  • Veeqo
  • Zapier
  • Zoho CRM
  • Zoho Inventory

Named only by FoodByUs

  • American Express
  • Butn
  • H&L
  • Lightspeed
  • Nuvei
  • Oolio Swiftpos
  • OrderMate
  • Shift
  • Tenzo
  • Tevalis
  • Zepto

Named only by Upstock

  • Accredo
  • Broodoo
  • Cin7 Omni
  • DHL Express
  • Foodstuffs EDI
  • GlobalBake
  • Infusion
  • Microsoft Business Central
  • NetSuite
  • NZ Post eShip
  • Sage
  • Starshipit
and 3 more
  • Unleashed
  • Woolworths EDI
  • Zeablue

Which to choose

B2B Wave

Choose B2B Wave if you are in one of these groups: Food and beverage distributors and suppliers; Suppliers with field sales reps; Wholesalers using QuickBooks or Xero.

FoodByUs

Choose FoodByUs if you fit its listed audience: Restaurants, cafes and pubs in Australia; Multi-venue groups; Aged care, caterers and hotels.

Upstock

Choose Upstock if your business matches one of the audiences it is listed for: Cafes, restaurants and bars ordering from several suppliers; Food and drink wholesalers and FMCG brands.

What we could not confirm

B2B Wave

  • Founding year and team size
  • Funding
  • Security certifications
  • Contract minimum term
  • Which integrations are included on which plan

FoodByUs

  • Contract term
  • Founding year, headquarters city, funding and investors (named only as an image)
  • Team size
  • Security certifications
  • Mobile apps (the homepage says run from your phone but names no app)
  • Currency of the prices

Upstock

  • Currency of the $99 price
  • Contract terms
  • Founding year and headquarters
  • Funding
  • Store listings for the mobile app
  • Security certifications
  • Employee count

Go further

B2B Wave profileFoodByUs profileUpstock profile

Other comparisons with these products

Sources

Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.

B2B Wave, reviewed 29 September 2026

  1. Homepage and customer resultshttps://www.b2bwave.com
  2. Plans and priceshttps://www.b2bwave.com/pricing
  3. Integration listhttps://www.b2bwave.com/integrations-api
  4. Feature list and languageshttps://www.b2bwave.com/features
  5. Food and beverage usehttps://www.b2bwave.com/industries/food-beverage
  6. Sales rep apphttps://www.b2bwave.com/mobile-ordering-app
  7. Offices and support hourshttps://www.b2bwave.com/contact
  8. Legal entityhttps://www.b2bwave.com/terms