B2B Wave vs Upstock

B2B Wave is a wholesale ordering platform. Upstock is a wholesale ordering marketplace and order-management system for food and drink suppliers and the cafes, restaurants, bars and grocers that buy from them. Both are listed under Supplier Ordering Marketplace. Where the profiles show a difference, it is in price, free plans and audience.

Key differences

  • price

    Starting prices: B2B Wave at GBP 270 per month; Upstock at $99 (currency not stated) per month. The currency or billing basis differs, so they are not directly comparable.

  • free plans

    Upstock offers a free plan. B2B Wave does not.

  • audience

    Audience differs between the profiles. Listed by one product alone: B2B Wave: Food and beverage distributors and suppliers; Upstock: Cafes, restaurants and bars ordering from several suppliers.

  • platforms

    Listed platforms: B2B Wave: Web, iOS, Android; Upstock: Web.

  • integrations

    On integrations, B2B Wave names 28 integrations and Upstock names 19 integrations. 3 partners appear in every list.

Side by side

B2B Wave vs Upstock: side-by-side comparison from published vendor information
FieldB2B WaveUpstock
What it isB2B Wave is a wholesale ordering platform.Upstock is a wholesale ordering marketplace and order-management system for food and drink suppliers and the cafes, restaurants, bars and grocers that buy from them.
Best forFood and beverage distributors and suppliers; Suppliers with field sales reps; Wholesalers using QuickBooks or XeroCafes, restaurants and bars ordering from several suppliers; Food and drink wholesalers and FMCG brands
Pricing modelSubscription per accountFree plan plus subscription by order volume
Starting priceGBP 270 per month$99 (currency not stated) per month
Free planNoYes
Free trialYesNot published
ContractNot publishedNot published
PlatformsWeb, iOS, AndroidWeb
CountriesNot publishedAustralia, New Zealand
LanguagesDanish, Dutch, English (UK), English (US), Finnish, French and 5 moreNot published
Number of integrations2819
CertificationsNot publishedNot published
Security practicesNot publishedNot published
FoundedNot publishedNot published
HeadquartersNot publishedNot published
OwnerNot publishedNot published
Last reviewed29 September 202629 September 2026

Integrations

Named by both

  • Cin7 Core
  • QuickBooks Online
  • Xero

Named only by B2B Wave

  • Adyen
  • Authorize.net
  • Avalara
  • Balance
  • Brightpearl
  • ChannelAdvisor
  • eWay
  • Fishbowl
  • Google Analytics
  • Linnworks
  • Mailchimp
  • Microsoft Dynamics 365
and 13 more
  • PayPal
  • QuickBooks Desktop
  • R+L Carriers
  • Sage 50 & 200
  • ShipStation
  • Shopify
  • Sola
  • Square
  • Stripe
  • Veeqo
  • Zapier
  • Zoho CRM
  • Zoho Inventory

Named only by Upstock

  • Accredo
  • Broodoo
  • Cin7 Omni
  • DHL Express
  • Foodstuffs EDI
  • GlobalBake
  • Infusion
  • Microsoft Business Central
  • MYOB
  • NetSuite
  • NZ Post eShip
  • Sage
and 4 more
  • Starshipit
  • Unleashed
  • Woolworths EDI
  • Zeablue

Which to choose

B2B Wave

Choose B2B Wave if you fit its listed audience: Food and beverage distributors and suppliers; Suppliers with field sales reps; Wholesalers using QuickBooks or Xero.

Upstock

Choose Upstock if you fit its listed audience: Cafes, restaurants and bars ordering from several suppliers; Food and drink wholesalers and FMCG brands.

What we could not confirm

B2B Wave

  • Founding year and team size
  • Funding
  • Security certifications
  • Contract minimum term
  • Which integrations are included on which plan

Upstock

  • Currency of the $99 price
  • Contract terms
  • Founding year and headquarters
  • Funding
  • Store listings for the mobile app
  • Security certifications
  • Employee count

Go further

B2B Wave profileUpstock profile

Other comparisons with these products

Sources

Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.

B2B Wave, reviewed 29 September 2026

  1. Homepage and customer resultshttps://www.b2bwave.com
  2. Plans and priceshttps://www.b2bwave.com/pricing
  3. Integration listhttps://www.b2bwave.com/integrations-api
  4. Feature list and languageshttps://www.b2bwave.com/features
  5. Food and beverage usehttps://www.b2bwave.com/industries/food-beverage
  6. Sales rep apphttps://www.b2bwave.com/mobile-ordering-app
  7. Offices and support hourshttps://www.b2bwave.com/contact
  8. Legal entityhttps://www.b2bwave.com/terms