B2B Wave

B2B Wave is a wholesale ordering platform. A supplier gets a branded online store where trade customers log in, see their own price lists and place or reorder orders, with a mobile app for sales reps. It is sold to distributors, brands and manufacturers in many industries, including a food and beverage page, and connects to accounting, inventory and payment tools.

Last reviewed

Visit website
Home page of B2B Wave's website
B2B Wave's website on 30 September 2026
Best for
Food and beverage distributors and suppliers, Suppliers with field sales reps
Pricing
From GBP 270 per month
Runs on
Web, iOS, Android

Who it is for

  • Food and beverage distributors and suppliers

    Restaurants and shops can reorder past orders, see preset favourite products and choose a delivery date and address; suppliers can add fields such as shelf-life and attach certifications.

  • Suppliers with field sales reps

    Sales reps place orders for their own customers, including offline, from an iOS and Android app.

  • Wholesalers using QuickBooks or Xero

    Accounting and inventory connections sync orders and invoices.

What it does

  • Branded wholesale website

    Store on a subdomain or your own domain, with your logo, colours, banners and extra pages.

  • Customer price lists and discounts

    Custom price lists per customer, MSRP display, tax rates, coupons and discount rules.

  • Reorders and saved orders

    Customers reorder full or partial past orders in one click and save orders to finish later.

  • Quotes and order status

    Unlimited orders and quotes with custom order statuses and order reporting.

  • Private products and categories

    Hide products or categories from specific customers or privacy groups.

  • Product import, export and feeds

    Bulk import and export by spreadsheet template and a product feed URL.

  • Product variants and inventory status

    Colour, size and other variants, with backorders and availability limits.

  • PDF catalogs

    Generate a downloadable catalog from chosen categories.

  • Sales rep mobile app

    Offline-ready iOS and Android app with barcode search for placing orders for customers.

  • Delivery date and address selection

    Customers pick delivery days within cut-off times and choose from predefined addresses.

  • Multilingual store

    More than 10 languages including English (US and UK), French, German, Italian, Spanish and Simplified Chinese.

  • API and Zapier

    API for custom integrations, plus Zapier connection to more than 2,000 apps.

  • Reports

    Product, order and customer reports; custom reports and customer activity tracking on higher plans.

Pricing

Starting price
From GBP 270 per month
Pricing model
Subscription per account
Free plan
No
Free trial
14 days, no credit card required

The pricing page lists Pro and Scale at £270 a month each (shown struck through against a £135 offer of 50% off the first 3 months) and Enterprise on request. Pro includes 20,000 products and 10 users; Scale raises limits to 100 users and adds priority support. Orders, quotes and customers are unlimited and platform transaction fees are 0%.

How it compares

Compared with the 12 products in Supplier Ordering Marketplace that have a profile on this site. These figures describe the category. They are not a recommendation.

  • Names 28 integrations. The median in this category is 1.
  • Does not have a free plan. 5 of the 6 products in this category that say whether they have a free plan do.
  • Has a free trial. All 3 products in this category that say whether they have a free trial do.
  • One of 3 products in this category with an iOS app. One of 3 products in this category with an Android app. 11 products in this category state their platforms.
  • The category's 10 most-named integration partners are QuickBooks, Xero, Cin7 Core, Cin7 Omni, MYOB, NetSuite, Square, Unleashed, Accredo, Adyen. Of these, this product's listing names QuickBooks, Xero, Cin7 Core, Square, Adyen.

Works with

Accounting
AvalaraMicrosoft Dynamics 365QuickBooks DesktopQuickBooks OnlineSage 50 & 200Xero
Inventory
BrightpearlCin7 CoreFishbowlLinnworksZoho Inventory
Other
ChannelAdvisorGoogle AnalyticsMailchimpR+L CarriersShipStationShopifyVeeqoZapierZoho CRM
Payments
AdyenAuthorize.netBalanceeWayPayPalSolaSquareStripe

Integrations are labelled Premium on the integrations page. EDI and a general API are also listed but are not named products. No POS integrations are listed.

Where and how it runs

Languages
English (US), English (UK), Simplified Chinese, Danish, Dutch, Finnish, French, German, Italian, Portuguese, Spanish
Platforms
Web, iOS, Android
Apps
B2B Wave sales rep app: Browse products and create wholesale orders for customers, including offline
Hardware
None stated.

The contact page says it serves the Americas, Europe, the Middle East and APAC, with offices in Canada and the UK and a New Zealand reseller; no country list is given.

The company

Company
B2B Wave Ltd
Registration
UK company registration number 10023457
Other offices
Toronto, Canada (B2B Wave Inc.), London, United Kingdom (B2B Wave Ltd), Christchurch, New Zealand (Breezy Software, reseller)
Customers named by the vendor
East Coast Tropicals, Hatch Coffee, Coterie White

Security and support

Support
Email and live chat are open 24/7 and phone runs Monday to Friday 9:00 to 17:00 GMT; Scale and Enterprise plans include priority support.

Listing details

Built for
Wholesale
Focus
General-purpose, used in food businesses
Status
Active
Website
b2bwave.com

Alternatives to B2B Wave

See all 22 in Supplier Ordering Marketplace

  • Upstock

    Upstock is a wholesale ordering marketplace and order-management system for food and drink suppliers and the cafes, restaurants, bars and grocers that buy from them.

    Has a free plan. B2B Wave does not.

  • FoodByUs

    FoodByUs is an Australian procurement platform for hospitality venues.

    Has a free plan. B2B Wave does not.

  • Ordermentum

    Ordermentum is an Australian wholesale ordering and payments platform that connects hospitality venues with food and drink suppliers.

    Has a free plan. B2B Wave does not.

  • REKKI

    REKKI is a UK supplier-ordering platform.

    Has a free plan. B2B Wave does not.

Compare B2B Wave

Side-by-side tables built from the same profile data.

What we could not confirm

These points were not confirmed when this page was written.

  • Founding year and team size
  • Funding
  • Security certifications
  • Contract minimum term
  • Which integrations are included on which plan

Sources

Facts on this page come from the pages below, checked on 29 September 2026. Prices and features change, so confirm with the vendor before you buy.

  1. Homepage and customer resultshttps://www.b2bwave.com
  2. Plans and priceshttps://www.b2bwave.com/pricing
  3. Integration listhttps://www.b2bwave.com/integrations-api
  4. Feature list and languageshttps://www.b2bwave.com/features
  5. Food and beverage usehttps://www.b2bwave.com/industries/food-beverage
  6. Sales rep apphttps://www.b2bwave.com/mobile-ordering-app
  7. Offices and support hourshttps://www.b2bwave.com/contact
  8. Legal entityhttps://www.b2bwave.com/terms