FoodByUs vs Upstock

FoodByUs is an Australian procurement platform for hospitality venues. Upstock is a wholesale ordering marketplace and order-management system for food and drink suppliers and the cafes, restaurants, bars and grocers that buy from them. Both are listed under Supplier Ordering Marketplace. Where the profiles show a difference, it is in price, audience and countries covered.

Key differences

  • price

    Starting prices: FoodByUs at $99 (currency not stated) per month, billed monthly; Upstock at $99 (currency not stated) per month. The currency or billing basis differs, so they are not directly comparable.

  • audience

    The audiences they list differ. Listed for one product only, for example: FoodByUs: Restaurants, cafes and pubs in Australia; Upstock: Cafes, restaurants and bars ordering from several suppliers.

  • countries covered

    On geography, FoodByUs names 1 country and Upstock names 2 countries. 1 country appears in every list.

  • integrations

    FoodByUs names 15 integrations and Upstock names 19 integrations. 3 partners appear in every list.

Side by side

FoodByUs vs Upstock: side-by-side comparison from published vendor information
FieldFoodByUsUpstock
What it isFoodByUs is an Australian procurement platform for hospitality venues.Upstock is a wholesale ordering marketplace and order-management system for food and drink suppliers and the cafes, restaurants, bars and grocers that buy from them.
Best forRestaurants, cafes and pubs in Australia; Multi-venue groups; Aged care, caterers and hotelsCafes, restaurants and bars ordering from several suppliers; Food and drink wholesalers and FMCG brands
Pricing modelSubscription per businessFree plan plus subscription by order volume
Starting price$99 (currency not stated) per month, billed monthly$99 (currency not stated) per month
Free planYesYes
Free trialYesNot published
ContractNot publishedNot published
PlatformsWebWeb
CountriesAustraliaAustralia, New Zealand
LanguagesNot publishedNot published
Number of integrations1519
CertificationsNot publishedNot published
Security practicesNot publishedNot published
FoundedNot publishedNot published
HeadquartersAustraliaNot published
OwnerNot publishedNot published
Last reviewed29 September 202629 September 2026

Integrations

Named by both

  • MYOB
  • QuickBooks
  • Xero

Named only by FoodByUs

  • American Express
  • Butn
  • H&L
  • Lightspeed
  • Nuvei
  • Oolio Swiftpos
  • OrderMate
  • Shift
  • Square
  • Tenzo
  • Tevalis
  • Zepto

Named only by Upstock

  • Accredo
  • Broodoo
  • Cin7 Core
  • Cin7 Omni
  • DHL Express
  • Foodstuffs EDI
  • GlobalBake
  • Infusion
  • Microsoft Business Central
  • NetSuite
  • NZ Post eShip
  • Sage
and 4 more
  • Starshipit
  • Unleashed
  • Woolworths EDI
  • Zeablue

Which to choose

FoodByUs

Choose FoodByUs if you are in one of these groups: Restaurants, cafes and pubs in Australia; Multi-venue groups; Aged care, caterers and hotels.

Upstock

Choose Upstock if your business matches one of the audiences it is listed for: Cafes, restaurants and bars ordering from several suppliers; Food and drink wholesalers and FMCG brands.

What we could not confirm

FoodByUs

  • Contract term
  • Founding year, headquarters city, funding and investors (named only as an image)
  • Team size
  • Security certifications
  • Mobile apps (the homepage says run from your phone but names no app)
  • Currency of the prices

Upstock

  • Currency of the $99 price
  • Contract terms
  • Founding year and headquarters
  • Funding
  • Store listings for the mobile app
  • Security certifications
  • Employee count