BlueCart vs Choco vs Procurant vs Provi
BlueCart is an ordering and procurement platform that connects restaurants, hotels and other foodservice buyers with wholesale food and beverage suppliers. Choco is an ordering platform for the food supply chain. Procurant is a cloud platform for fresh food supply chains. Provi is a US online marketplace for wholesale beer, wine and spirits. All four are listed under Purchasing & Procurement. They differ in audience, platforms and countries covered.
Key differences
audience
Audience differs between the profiles. Listed by one product alone: BlueCart: Restaurants that order from several wholesale suppliers; Choco: Food wholesalers and distributors; Procurant: Grocery retailers buying fresh produce; Provi: Bars and restaurants that buy alcohol from several distributors.
platforms
Platform support differs. BlueCart: Web, iOS; Choco: Web, iOS, Android; Procurant: Web; Provi: Web.
countries covered
BlueCart names 1 country, Choco names 5 countries, Procurant names 1 country and Provi names 1 country. 1 country appears in every list.
integrations
BlueCart names 1 integration, Choco names 1 integration, Procurant names 4 integrations and Provi names 2 integrations. No partner appears in every list.
company background
By headquarters, BlueCart (Mountain View, United States), Choco (Berlin, Germany), Procurant (Watsonville, United States) and Provi (Chicago, United States).
Side by side
| Field | BlueCart | Choco | Procurant | Provi |
|---|---|---|---|---|
| What it is | BlueCart is an ordering and procurement platform that connects restaurants, hotels and other foodservice buyers with wholesale food and beverage suppliers. | Choco is an ordering platform for the food supply chain. | Procurant is a cloud platform for fresh food supply chains. | Provi is a US online marketplace for wholesale beer, wine and spirits. |
| Best for | Restaurants that order from several wholesale suppliers; Restaurant groups and hotel F&B teams; Bars and beverage programmes | Food wholesalers and distributors; Restaurants and chefs ordering from several suppliers; Distributor sales teams | Grocery retailers buying fresh produce; Growers, shippers and wholesalers; Multi-site food service and corporate dining | Bars and restaurants that buy alcohol from several distributors; Multi-unit restaurant chains; Distributors and their sales reps |
| Pricing model | Quote only | Quote only | Quote only | Quote only |
| Starting price | Not published | Not published | Not published | Not published |
| Free plan | Not published | Not published | Not published | Not published |
| Free trial | Not published | Not published | Not published | Not published |
| Contract | Not published | Not published | Not published | Not published |
| Platforms | Web, iOS | Web, iOS, Android | Web | Web |
| Countries | United States | France, Germany, Spain, United Kingdom, United States | United States | United States |
| Languages | Not published | English, French, German, Italian, Spanish, Turkish | English, Spanish | Not published |
| Number of integrations | 1 | 1 | 4 | 2 |
| Certifications | Not published | Not published | BRCGS, ISO 22000, SQF | SOC 2 Type 2 |
| Security practices | Not published | Public vulnerability disclosure policy (no certification named) | Supports HACCP, FSMA, GAP and GMP recordkeeping (no certification named) | Not published |
| Founded | 2014 | 2018 | Not published | 2016 |
| Headquarters | Mountain View, United States | Berlin, Germany | Watsonville, United States | Chicago, United States |
| Owner | Not published | Not published | GrubMarket (completed acquisition of Procurant, per the Procurant homepage) | Not published |
| Last reviewed | 29 September 2026 | 29 September 2026 | 29 September 2026 | 29 September 2026 |
Integrations
No partner appears in every list.
Named only by BlueCart
- BinWise
Named only by Choco
- OpenAI
Named only by Procurant
- ECGrid
- Samsung
- SOTI
- ThermoWorks
Named only by Provi
- CedarCreek Systems
- Republic National Distributing Company (RNDC)
Which to choose
BlueCart
Choose BlueCart if your business matches one of the audiences it is listed for: Restaurants that order from several wholesale suppliers; Restaurant groups and hotel F&B teams; Bars and beverage programmes.
Choco
Choose Choco if your business matches one of the audiences it is listed for: Food wholesalers and distributors; Restaurants and chefs ordering from several suppliers; Distributor sales teams.
Procurant
Choose Procurant if you fit its listed audience: Grocery retailers buying fresh produce; Growers, shippers and wholesalers; Multi-site food service and corporate dining.
Provi
Choose Provi if your business matches one of the audiences it is listed for: Bars and restaurants that buy alcohol from several distributors; Multi-unit restaurant chains; Distributors and their sales reps.
Less suited to: Businesses outside the US, or any that need food and supply ordering. Provi covers beverage alcohol sold through the three-tier system in the US.
What we could not confirm
BlueCart
- Any subscription price or contract term
- Android app availability
- POS, accounting and payroll integrations
- Current headquarters (the 2019 press release gives Mountain View)
- Security certifications
- Team size
Choco
- Any price for wholesalers (quote only, based on usage)
- Named ERP or accounting integrations
- Contract length and renewal terms
- Security certifications such as SOC 2 or ISO 27001
- Employee count
- The sixth country of operation and which product versions are sold in which country
- Funding after the April 2022 Series B2
Procurant
- Any price, plan or contract term (quote only)
- Founding year, founders and headcount
- Whether Procurant has dedicated iOS or Android apps (the site says its products are mobile-optimised)
- Support hours, channels and onboarding
- Security certifications such as SOC 2
- The 14 countries the about page refers to
- Date and price of the GrubMarket acquisition (the Procurant homepage states it is complete but gives no details)
- Named POS or ERP integrations
- Fit for restaurants: the platform is sold mainly to grocery retailers, suppliers and large foodservice operators, and the food safety product is the one used in kitchens
Provi
- Price of Enterprise Plus or any paid plan; whether buyer access is free in general
- Contract term and renewal
- Native mobile apps (only a web product is described)
- Named POS, inventory or accounting integrations
- Funding rounds and investors (a 2022 press release cites $125 million total funding, not itemised)
- Founders
Sources
Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.
BlueCart, reviewed 29 September 2026
- Homepagehttps://www.bluecart.com
- Marketplace for restaurantshttps://www.bluecart.com/for-restaurants
- Procurement featureshttps://www.bluecart.com/restaurant-procurement-software
- Inventory featureshttps://www.bluecart.com/restaurant-inventory-management-software
- Food costing and BinWisehttps://www.bluecart.com/food-costing-software
- BinWise upgradehttps://www.bluecart.com/upgrade-from-binwise
- Positioning, supplier sidehttps://www.bluecart.com/why-us
- BlueCart Payhttps://www.bluecart.com/bluecart-pay
- Customer nameshttps://www.bluecart.com/case-studies
- Officeshttps://www.bluecart.com/about-us
- Funding and acquisitionshttps://www.bluecart.com/blog/bluecart-acquires-new-financing
- BinWise acquisition, HQ, CEOhttps://www.bluecart.com/blog/bluecart-acquires-binwise
- iOS app listinghttps://apps.apple.com/us/app/bluecart-for-buyers/id1057779413
Choco, reviewed 29 September 2026
- Homepage: positioning, product lines, customer stories, vendor figureshttps://choco.com/uk
- Pricing statement for wholesalershttps://choco.com/uk/pricing
- Restaurant app, free pricing, support FAQhttps://choco.com/uk/restaurants
- OrderAgent, Autopilot, VoiceAgenthttps://choco.com/uk/orderagent
- eCommerce webshophttps://choco.com/uk/ecommerce
- SalesHubhttps://choco.com/uk/saleshub
- CustomerHub CRMhttps://choco.com/uk/customerhub
- Mission, countries, supplier and restaurant countshttps://choco.com/uk/about
- Founders, press releaseshttps://choco.com/uk/press
- UK imprint: entity, registration number, London officehttps://choco.com/uk/contact
- Series B2 funding, countries in 2022https://choco.com/us/press/choco-achieves-unicorn-status
- Vulnerability disclosure policyhttps://legal.choco.com/security
- App terms: professional users only, UK entityhttps://legal.choco.com/uk
- Help centre languageshttps://help.choco.com/en/
- iOS listinghttps://apps.apple.com/us/app/choco/id1385672901
- Google Play listinghttps://play.google.com/store/apps/details?id=app.choco.chocoapp&hl=en
- Series B round, Berlin basehttps://techcrunch.com/2021/07/19/choco-bites-into-100m-series-b-at-a-600m-valuation-to-build-a-more-transparent-sustainable-food-supply-chain
Procurant, reviewed 29 September 2026
- Homepage: positioning, acquisition noticehttps://www.procurant.com
- Platform overview, Price Watch, compliance frameworkshttps://www.procurant.com/products
- Order management platformhttps://www.procurant.com/product/procurantone
- Traceability producthttps://www.procurant.com/product/trace
- Food safety product, customers, standardshttps://www.procurant.com/product/food-safety
- IoT sensing producthttps://www.procurant.com/product/sense
- Retail buyer producthttps://www.procurant.com/industry/retail
- Company, customers, offices, ROI claimhttps://www.procurant.com/faq
- Company overview and figureshttps://www.procurant.com/about
- Partner logoshttps://www.procurant.com/partners
- News and eventshttps://www.procurant.com/news-events
- Page discoveryhttps://www.procurant.com/sitemap.xml
Provi, reviewed 29 September 2026
- Homepagehttps://www.provi.com
- Company, founding year, marketplace statshttps://www.provi.com/about-us
- Buyer featureshttps://www.provi.com/buyers
- Distributor toolshttps://www.provi.com/distributors
- Rep featureshttps://www.provi.com/reps
- Brand advertisinghttps://www.provi.com/brands
- Chat and free accounthttps://www.provi.com/product/chat
- Team sizehttps://www.provi.com/careers
- Enterprise Plus tierhttps://www.provi.com/company-news/provi-expands-enterprise-beverage-management-platform-with-launch-of-enterprise-plus
- SOC 2 Type IIhttps://www.provi.com/company-news/elevates-tech-soc2
- CedarCreek integrationhttps://www.provi.com/company-news/cedarcreeksystemspartnership
- RNDC integrationhttps://www.provi.com/company-news/rndc-and-provi-finalize-settlement-enter-national-agreement-to-enhance-retailer-connectivity
- SevenFifty combination, 2022https://www.provi.com/company-news/provi-sevenfifty-join-forces-to-create-expanded-b2b-marketplace