Access Procure Wizard vs Choco vs Food Market Hub vs Pelican

Access Procure Wizard (now marketed as Procure Wizard Evo) is a hospitality procurement platform from The Access Group. Choco is an ordering platform for the food supply chain. Food Market Hub is a cloud platform for restaurant procurement, inventory and food costing, with central kitchen production planning and inter-outlet transfers for groups. Pelican is a mobile app where a professional kitchen team builds one shared order list by voice or typing, with items sorted by category. All four are listed under Purchasing & Procurement. They differ in price, audience and platforms.

Key differences

  • price

    The only starting price published is Pelican's: EUR 15 per business per month, billed yearly. Access Procure Wizard, Choco and Food Market Hub do not publish a starting price.

  • audience

    The audiences they list differ. Listed for one product only, for example: Access Procure Wizard: Hotel, pub and restaurant groups controlling purchasing costs; Choco: Food wholesalers and distributors; Food Market Hub: Multi-outlet groups with a central kitchen; Pelican: Hotel kitchens.

  • platforms

    They do not run on the same platforms. Access Procure Wizard: Web; Choco: Web, iOS, Android; Food Market Hub: Web; Pelican: iOS, Android.

  • countries covered

    On geography, Access Procure Wizard names 2 countries, Choco names 5 countries, Food Market Hub names 3 countries and Pelican names 2 countries. No country appears in every list.

  • integrations

    The integration lists differ. Access Procure Wizard names 22 integrations, Choco names 1 integration, Food Market Hub names 7 integrations and Pelican names 1 integration. No partner appears in every list.

Side by side

Access Procure Wizard vs Choco vs Food Market Hub vs Pelican: side-by-side comparison from published vendor information
FieldAccess Procure WizardChocoFood Market HubPelican
What it isAccess Procure Wizard (now marketed as Procure Wizard Evo) is a hospitality procurement platform from The Access Group.Choco is an ordering platform for the food supply chain.Food Market Hub is a cloud platform for restaurant procurement, inventory and food costing, with central kitchen production planning and inter-outlet transfers for groups.Pelican is a mobile app where a professional kitchen team builds one shared order list by voice or typing, with items sorted by category.
Best forHotel, pub and restaurant groups controlling purchasing costs; Multi-site operators tracking waste by site and dish; Operators needing allergen and nutrition dataFood wholesalers and distributors; Restaurants and chefs ordering from several suppliers; Distributor sales teamsMulti-outlet groups with a central kitchen; Restaurants without a central kitchen; Operators moving off WhatsApp and spreadsheet orderingHotel kitchens; Restaurants and catering kitchens; Multilingual kitchen teams
Pricing modelQuote onlyQuote onlyQuote onlySubscription per location
Starting priceNot publishedNot publishedNot publishedEUR 15 per business per month, billed yearly
Free planNot publishedNot publishedNot publishedNo
Free trialNot publishedNot publishedNot publishedYes
ContractNot publishedNot publishedNot publishedNone stated
PlatformsWebWeb, iOS, AndroidWebiOS, Android
CountriesIreland, United KingdomFrance, Germany, Spain, United Kingdom, United StatesIndonesia, Malaysia, SingaporeAustria, Germany
LanguagesNot publishedEnglish, French, German, Italian, Spanish, TurkishEnglishEnglish, German, Italian, Spanish
Number of integrations22171
CertificationsNot publishedNot publishedNot publishedNot published
Security practicesAccess Evo AI built on a stated 3-tier security modelPublic vulnerability disclosure policy (no certification named)Not publishedNot published
FoundedNot published2018Not publishedNot published
HeadquartersNot publishedBerlin, GermanyKuala Lumpur, MalaysiaKlausen-Leopoldsdorf, Austria
OwnerThe Access GroupNot publishedNot publishedNot published
Last reviewed29 September 202629 September 202629 September 202629 September 2026

Integrations

No partner appears in every list.

Named only by Access Procure Wizard

  • Access POS
  • NCR Aloha
  • DateCodeGenie
  • Food Management Systems (FMS)
  • GuestPos
  • ICR Touch
  • Label Logic Live
  • Lightspeed
  • Maitre'D
  • Oracle Micros
  • PeopleSoft
  • PointOne
and 10 more
  • Sage 200
  • Sage 50
  • Sage 500
  • Oracle Symphony
  • Tenkites
  • Tevalis
  • TrueCommerce
  • Unit4
  • Xero
  • Zonal Aztec

Named only by Choco

  • OpenAI

Named only by Food Market Hub

  • HubSpot
  • Klaviyo
  • Mailchimp
  • Shopify
  • Webflow
  • Zapier
  • Zendesk

Named only by Pelican

  • WhatsApp

Which to choose

Access Procure Wizard

Choose Access Procure Wizard if your business matches one of the audiences it is listed for: Hotel, pub and restaurant groups controlling purchasing costs; Multi-site operators tracking waste by site and dish; Operators needing allergen and nutrition data.

Choco

Choose Choco if you are in one of these groups: Food wholesalers and distributors; Restaurants and chefs ordering from several suppliers; Distributor sales teams.

Food Market Hub

Choose Food Market Hub if you fit its listed audience: Multi-outlet groups with a central kitchen; Restaurants without a central kitchen; Operators moving off WhatsApp and spreadsheet ordering.

Pelican

Choose Pelican if your business matches one of the audiences it is listed for: Hotel kitchens; Restaurants and catering kitchens; Multilingual kitchen teams.

Weaker fit: Businesses wanting to buy from a supplier marketplace or place orders online through the app; the vendor says Pelican prepares the order and does not replace the supplier.

What we could not confirm

Access Procure Wizard

  • Prices and packages
  • Contract term
  • Whether a native mobile app exists in app stores (the vendor says mobile-first)
  • Founding year of Procure Wizard, headquarters and team size
  • Security certifications such as ISO 27001
  • Interface languages

Choco

  • Any price for wholesalers (quote only, based on usage)
  • Named ERP or accounting integrations
  • Contract length and renewal terms
  • Security certifications such as SOC 2 or ISO 27001
  • Employee count
  • The sixth country of operation and which product versions are sold in which country
  • Funding after the April 2022 Series B2

Food Market Hub

  • Prices
  • Founding year and founders
  • Funding
  • POS and accounting integrations
  • Mobile app names and store listings
  • Security certifications

Pelican

  • Founding year, team size and funding
  • Named customers
  • Security certifications and data hosting location
  • Integrations with accounting, POS or supplier systems
  • Whether the site is a company or an individual operator beyond the legal notice

Sources

Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.

Choco, reviewed 29 September 2026

  1. Homepage: positioning, product lines, customer stories, vendor figureshttps://choco.com/uk
  2. Pricing statement for wholesalershttps://choco.com/uk/pricing
  3. Restaurant app, free pricing, support FAQhttps://choco.com/uk/restaurants
  4. OrderAgent, Autopilot, VoiceAgenthttps://choco.com/uk/orderagent
  5. eCommerce webshophttps://choco.com/uk/ecommerce
  6. SalesHubhttps://choco.com/uk/saleshub
  7. CustomerHub CRMhttps://choco.com/uk/customerhub
  8. Mission, countries, supplier and restaurant countshttps://choco.com/uk/about
  9. Founders, press releaseshttps://choco.com/uk/press
  10. UK imprint: entity, registration number, London officehttps://choco.com/uk/contact
  11. Series B2 funding, countries in 2022https://choco.com/us/press/choco-achieves-unicorn-status
  12. Vulnerability disclosure policyhttps://legal.choco.com/security
  13. App terms: professional users only, UK entityhttps://legal.choco.com/uk
  14. Help centre languageshttps://help.choco.com/en/
  15. iOS listinghttps://apps.apple.com/us/app/choco/id1385672901
  16. Google Play listinghttps://play.google.com/store/apps/details?id=app.choco.chocoapp&hl=en
  17. Series B round, Berlin basehttps://techcrunch.com/2021/07/19/choco-bites-into-100m-series-b-at-a-600m-valuation-to-build-a-more-transparent-sustainable-food-supply-chain

Pelican, reviewed 29 September 2026

  1. Homepagehttps://getpelican.app
  2. English page: features, pricing, FAQhttps://getpelican.app/en/
  3. Legal notice: publisher, address, VAT numberhttps://getpelican.app/impressum.html
  4. iOS App Store listinghttps://apps.apple.com/de/app/pelican-bestellplanung/id6773732265
  5. Google Play listinghttps://play.google.com/store/apps/details?id=com.squissy.pelican