Food Market Hub vs Ottimate (formerly Plate IQ)

Food Market Hub is a cloud platform for restaurant procurement, inventory and food costing, with central kitchen production planning and inter-outlet transfers for groups. Ottimate, formerly Plate IQ, is accounts payable automation software. Both are listed under Purchasing & Procurement. They differ in audience, platforms and integrations.

Key differences

  • audience

    The audiences they list differ. Listed for one product only, for example: Food Market Hub: Multi-outlet groups with a central kitchen; Ottimate (formerly Plate IQ): Restaurant groups with many locations and supplier invoices.

  • platforms

    Listed platforms: Food Market Hub: Web; Ottimate (formerly Plate IQ): Web, iOS, Android.

  • integrations

    Food Market Hub names 7 integrations and Ottimate (formerly Plate IQ) names 10 integrations. No partner appears in every list.

Side by side

Food Market Hub vs Ottimate (formerly Plate IQ): side-by-side comparison from published vendor information
FieldFood Market HubOttimate (formerly Plate IQ)
What it isFood Market Hub is a cloud platform for restaurant procurement, inventory and food costing, with central kitchen production planning and inter-outlet transfers for groups.Ottimate, formerly Plate IQ, is accounts payable automation software.
Best forMulti-outlet groups with a central kitchen; Restaurants without a central kitchen; Operators moving off WhatsApp and spreadsheet orderingRestaurant groups with many locations and supplier invoices; Accounting firms and bookkeepers; Finance teams needing invoice approvals and vendor payments in one place
Pricing modelQuote onlyQuote only
Starting priceNot publishedNot published
Free planNot publishedNot published
Free trialNot publishedNot published
ContractNot publishedNot published
PlatformsWebWeb, iOS, Android
CountriesIndonesia, Malaysia, SingaporeNot published
LanguagesEnglishNot published
Number of integrations710
CertificationsNot publishedNot published
Security practicesNot publishedSOC badge from A-LIGN shown on site (report type not stated)
FoundedNot published2014
HeadquartersKuala Lumpur, MalaysiaNot published
OwnerNot publishedNot published
Last reviewed29 September 202629 September 2026

Integrations

No partner appears in every list.

Named only by Food Market Hub

  • HubSpot
  • Klaviyo
  • Mailchimp
  • Shopify
  • Webflow
  • Zapier
  • Zendesk

Named only by Ottimate (formerly Plate IQ)

  • Acumatica
  • Aptech
  • Blackbaud ERP
  • Buz Club Software
  • Fourth
  • Jonas Club Software
  • M3 ERP
  • NetSuite
  • QuickBooks
  • Thomson Reuters

Which to choose

Food Market Hub

Choose Food Market Hub if your business matches one of the audiences it is listed for: Multi-outlet groups with a central kitchen; Restaurants without a central kitchen; Operators moving off WhatsApp and spreadsheet ordering.

Ottimate (formerly Plate IQ)

Choose Ottimate (formerly Plate IQ) if your business matches one of the audiences it is listed for: Restaurant groups with many locations and supplier invoices; Accounting firms and bookkeepers; Finance teams needing invoice approvals and vendor payments in one place.

What we could not confirm

Food Market Hub

  • Prices
  • Founding year and founders
  • Funding
  • POS and accounting integrations
  • Mobile app names and store listings
  • Security certifications

Ottimate (formerly Plate IQ)

  • Any price or plan
  • Contract term
  • Headquarters, employee count, funding
  • Security certification details
  • Countries and interface languages
  • Which integrations apply to which plan

Go further

Food Market Hub profileOttimate (formerly Plate IQ) profile

Other comparisons with these products

Sources

Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.