Loyalzoo vs SumUp Connect

Loyalzoo is a digital loyalty, marketing and subscriptions service for small and medium businesses, including cafes, restaurants and shops. SumUp Connect is a customer loyalty and automated marketing tool from SumUp, and its own pages still refer to the Fivestars by SumUp loyalty system. Both are listed under Loyalty & Rewards. They differ in price, audience and integrations.

Key differences

  • price

    On price, Loyalzoo at GBP 57 per month, excluding VAT; SumUp Connect at $269 (currency not stated) per month. These figures are not directly comparable because the currency or billing basis is not the same.

  • audience

    Audience differs between the profiles. Listed by one product alone: Loyalzoo: Independent cafes, restaurants and shops; SumUp Connect: Coffee shops, quick-service restaurants and restaurants.

  • integrations

    The integration lists differ. Loyalzoo names 9 integrations and SumUp Connect names 1 integration. No partner appears in every list.

Side by side

Loyalzoo vs SumUp Connect: side-by-side comparison from published vendor information
FieldLoyalzooSumUp Connect
What it isLoyalzoo is a digital loyalty, marketing and subscriptions service for small and medium businesses, including cafes, restaurants and shops.SumUp Connect is a customer loyalty and automated marketing tool from SumUp, and its own pages still refer to the Fivestars by SumUp loyalty system.
Best forIndependent cafes, restaurants and shops; Venues selling memberships or clubs; Businesses on Clover, Square or Epos NowCoffee shops, quick-service restaurants and restaurants; Small businesses that want automated repeat-customer marketing
Pricing modelSubscription per businessSubscription per month
Starting priceGBP 57 per month, excluding VAT$269 (currency not stated) per month
Free planNot publishedNo
Free trialYesNot published
ContractNone; cancel at any time (vendor FAQ)Not published
PlatformsWebWeb
CountriesNot publishedNot published
LanguagesNot publishedNot published
Number of integrations91
CertificationsPCI compliantNot published
Security practicesNot publishedNot published
FoundedNot published2012
HeadquartersLondon, United KingdomNot published
OwnerNot publishedSumUp
Last reviewed29 September 202629 September 2026

Integrations

No partner appears in every list.

Named only by Loyalzoo

  • Clover
  • Epos Now
  • GoDaddy – Poynt
  • MX POS
  • Pax
  • Shopify
  • Square
  • Sunmi
  • Zapier

Named only by SumUp Connect

  • SumUp POS

Which to choose

Loyalzoo

Choose Loyalzoo if your business matches one of the audiences it is listed for: Independent cafes, restaurants and shops; Venues selling memberships or clubs; Businesses on Clover, Square or Epos Now.

SumUp Connect

Choose SumUp Connect if you are in one of these groups: Coffee shops, quick-service restaurants and restaurants; Small businesses that want automated repeat-customer marketing.

What we could not confirm

Loyalzoo

  • Founding year
  • Funding
  • Team size
  • Interface languages
  • Named countries
  • Native mobile apps for merchants
  • Security certifications beyond PCI mention

SumUp Connect

  • Currency of the published prices (page shows only a $ sign)
  • Whether prices are per location
  • The acquisition date of Fivestars by SumUp (not stated on the vendor's site)
  • Integrations with other point-of-sale systems
  • Contract term
  • Countries, languages and security certifications
  • SumUp headquarters and funding

Go further

Loyalzoo profileSumUp Connect profile

Other comparisons with these products

Sources

Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.

Loyalzoo, reviewed 29 September 2026

  1. Homepage: features, customers, reachhttps://loyalzoo.com/
  2. Plans and priceshttps://loyalzoo.com/pricing/
  3. POS integrationshttps://loyalzoo.com/integrations/
  4. Requirements, contract, datahttps://loyalzoo.com/faq/
  5. Positioning and foundershttps://loyalzoo.com/why-loyalzoo/
  6. Payment terminalhttps://loyalzoo.com/payments/
  7. Team titleshttps://loyalzoo.com/team/
  8. Address, company number, supporthttps://loyalzoo.com/contact/
  9. Legal entityhttps://loyalzoo.com/terms-conditions/