SumUp Connect
SumUp Connect is a customer loyalty and automated marketing tool from SumUp, and its own pages still refer to the Fivestars by SumUp loyalty system. It signs customers up by phone number at checkout, tracks points, keeps a customer database and sends promotions by SMS, push and email. It is sold to small neighbourhood businesses such as coffee shops and restaurants.
Formerly Fivestars (acquired by SumUp in 2021); fivestars.com now shows SumUp Connect. Also listed earlier as SumUp Loyalty.
Last reviewed
- Best for
- Coffee shops, quick-service restaurants and restaurants, Small businesses that want automated repeat-customer marketing
- Pricing
- From $269 per month (currency not stated)
- Runs on
- Web
Who it is for
Coffee shops, quick-service restaurants and restaurants
The sales form lists coffee shop, quick service restaurant, restaurant, bar/brewery and retail as business types it serves.
Small businesses that want automated repeat-customer marketing
Pricing is described as designed for small businesses, with AutoPilot messaging that runs promotions without daily work.
What it does
Loyalty points and rewards
Customers join with their phone number at checkout, points update automatically on each purchase, and earned rewards appear on the checkout screen.
Text-to-join
Customers can join the programme by texting a short code, for example from a social post, QR code, sign or menu.
AutoPilot messaging
Sends promotions automatically by SMS, push notification and email, timed for birthdays, first visits or lapsed customers.
AI-enhanced messages
AI rewrites basic promotions into more polished messages and suggests campaign ideas.
Holiday intelligence
AI suggests holiday promotions relevant to the type of business.
Customer directory
Builds customer profiles from each transaction, including purchase history, spending patterns, product preferences and seasonal behaviour.
Review Boost
Sends loyal customers a review link with a reward attached to encourage online reviews.
Nearby customer acquisition
Shows a business name and location on the checkout screens of other nearby businesses using the system, without showing direct competitors.
Merchant dashboard and performance insights
Tracks transactions tied to promotions, customer preferences and engagement and loyalty trends.
Pricing
- Starting price
- From $269 per month (currency not stated)
- Pricing model
- Subscription per month
- Free plan
- No
The US pricing page lists Connect Plus at $269/month and Connect Pro at $349/month. A bundle with the SumUp POS is $199/month with Connect Plus and $289/month with Connect Pro. The page shows only a $ sign and does not name the currency. Connect Pro adds unlimited AI-enhanced messaging, Review Boost and text-to-join. It states no contracts and a money-back guarantee.
How it compares
Compared with the 12 products in Loyalty & Rewards that have a profile on this site. These figures describe the category. They are not a recommendation.
- Names 1 integration. The median in this category is 8.
- Does not have a free plan. 0 of the 3 products in this category that say whether they have a free plan do.
- Lists Web only. Among the 12 products in this category that state their platforms, 3 list an iOS app and 3 list an Android app.
Works with
- Point of sale
- SumUp POS
The pricing page says SumUp Connect is designed to integrate with several POS systems, especially the SumUp POS, but names no others.
Where and how it runs
- Platforms
- Web
- Hardware
- Customers can join through the Customer Touchscreen of the POS during payment.
The details here are for the US (en-us) edition; the vendor states no list of countries for SumUp Connect.
The company
- Founded
- 2012 (SumUp)
Security and support
- Support
- Sales follow up through a web form; SumUp says its in-house support team is available Monday to Friday, 9 am to 7 pm.
Listing details
- Vendor
- SumUp
- Headquarters
- United States
- Built for
- Restaurants, Cafés, Food retail
- Focus
- General-purpose, used in food businesses
- Status
- Rebranded
- Website
- fivestars.com
Alternatives to SumUp Connect
See all 28 in Loyalty & RewardsFidelimax
Fidelimax is a Brazilian loyalty platform that lets small and mid-sized retailers, restaurants and service businesses run points and cashback programs.
Runs on Web, iOS and Android, against Web for SumUp Connect.
Mobivity
Mobivity began as a text-message marketing platform for restaurants and now sells Connected Rewards, which places brand offers inside mobile games so restaurant, convenience and fuel brands can acquire and win back customers.
Names 18 integrations, against 1 for SumUp Connect.
Como
Como is a customer loyalty and engagement platform for restaurant, cafe and retail brands.
Names 16 integrations, against 1 for SumUp Connect.
Thanx
Thanx is a loyalty and guest engagement platform for restaurant brands.
Names 12 integrations, against 1 for SumUp Connect.
Compare SumUp Connect
What we could not confirm
These points were not confirmed when this page was written.
- Currency of the published prices (page shows only a $ sign)
- Whether prices are per location
- The acquisition date of Fivestars by SumUp (not stated on the vendor's site)
- Integrations with other point-of-sale systems
- Contract term
- Countries, languages and security certifications
- SumUp headquarters and funding
Sources
Facts on this page come from the pages below, checked on 29 September 2026. Prices and features change, so confirm with the vendor before you buy.
- Product overview (fivestars.com redirects here)https://www.sumup.com/en-us/loyalty-program/
- Plans and priceshttps://www.sumup.com/en-us/loyalty-program/pricing/
- Loyalty featureshttps://www.sumup.com/en-us/loyalty-program/loyalty-rewards/
- Marketing featureshttps://www.sumup.com/en-us/loyalty-program/automated-marketing/
- Customer directoryhttps://www.sumup.com/en-us/loyalty-program/customer-directory/
- Company and supporthttps://www.sumup.com/en-us/about/