Fidelimax vs Mobivity vs SumUp Connect
Fidelimax is a Brazilian loyalty platform that lets small and mid-sized retailers, restaurants and service businesses run points and cashback programs. Mobivity began as a text-message marketing platform for restaurants and now sells Connected Rewards, which places brand offers inside mobile games so restaurant, convenience and fuel brands can acquire and win back customers. SumUp Connect is a customer loyalty and automated marketing tool from SumUp, and its own pages still refer to the Fivestars by SumUp loyalty system. All three are listed under Loyalty & Rewards. Where the profiles show a difference, it is in price, audience and platforms.
Key differences
price
Starting prices: Fidelimax at BRL 179 per month; SumUp Connect at $269 (currency not stated) per month. The currency or billing basis differs, so they are not directly comparable. Mobivity does not publish a starting price.
audience
Not every audience is shared. Entries that only one product lists: Fidelimax: Restaurants, cafes and sushi/delivery businesses in Brazil; Mobivity: Restaurant and convenience chains seeking new or lapsed customers; SumUp Connect: Coffee shops, quick-service restaurants and restaurants.
platforms
Platform support differs. Fidelimax: Web, iOS, Android; Mobivity: Web; SumUp Connect: Web.
integrations
On integrations, Fidelimax names 28 integrations, Mobivity names 18 integrations and SumUp Connect names 1 integration. No partner appears in every list.
Side by side
| Field | Fidelimax | Mobivity | SumUp Connect |
|---|---|---|---|
| What it is | Fidelimax is a Brazilian loyalty platform that lets small and mid-sized retailers, restaurants and service businesses run points and cashback programs. | Mobivity began as a text-message marketing platform for restaurants and now sells Connected Rewards, which places brand offers inside mobile games so restaurant, convenience and fuel brands can acquire and win back customers. | SumUp Connect is a customer loyalty and automated marketing tool from SumUp, and its own pages still refer to the Fivestars by SumUp loyalty system. |
| Best for | Restaurants, cafes and sushi/delivery businesses in Brazil; Small and mid-sized retailers starting a loyalty program; Chains with many stores | Restaurant and convenience chains seeking new or lapsed customers; Game developers monetising players | Coffee shops, quick-service restaurants and restaurants; Small businesses that want automated repeat-customer marketing |
| Pricing model | Subscription per business | Quote only | Subscription per month |
| Starting price | BRL 179 per month | Not published | $269 (currency not stated) per month |
| Free plan | No | Not published | No |
| Free trial | Yes | Not published | Not published |
| Contract | None stated for the standalone plans (monthly, cancel any time) | Not published | Not published |
| Platforms | Web, iOS, Android | Web | Web |
| Countries | Brazil | Not published | Not published |
| Languages | Portuguese | Not published | Not published |
| Number of integrations | 28 | 18 | 1 |
| Certifications | Not published | Not published | Not published |
| Security practices | LGPD compliance (vendor badge), SSL secure site | Not published | Not published |
| Founded | Not published | Not published | 2012 |
| Headquarters | São Paulo, Brazil | Chandler, United States | Not published |
| Owner | Not published | Connected Rewards moved to Mistplay's LoyaltyPlay (per the vendor's site) | SumUp |
| Last reviewed | 29 September 2026 | 29 September 2026 | 29 September 2026 |
Integrations
No partner appears in every list.
Named only by Fidelimax
- 3S Checkout
- Anota Aí
- Bling
- Cloudfy
- ConnectPlug
- Delivery Direto
- GestãoClick
- iFood
- Loja Integrada
- Make
- n8n
- Nuvemshop
and 16 moreshow fewer
- Olist ERP
- Omie
- Pipedrive
- Raffinato
- Saipos
- Shopify
- SIGE Cloud
- Sischef
- TagPlus
- TOTVS Chef
- Tray
- VarejOnline
- Vhsys
- VTEX
- WooCommerce
- Zapier
Named only by Mobivity
- Adjust
- AppsFlyer
- Branch
- Braze
- Electrum Loyalty
- Kochava
- Marigold
- mParticle
- OLO
- Oracle POS
- P97
- PAR | Brink Pos
and 6 moreshow fewer
- PAR | Retail
- Paytronix
- Punchh
- Micros Simphony
- Stuzo
- Toast
Named only by SumUp Connect
- SumUp POS
Which to choose
Fidelimax
Choose Fidelimax if you are in one of these groups: Restaurants, cafes and sushi/delivery businesses in Brazil; Small and mid-sized retailers starting a loyalty program; Chains with many stores.
Mobivity
Choose Mobivity if you are in one of these groups: Restaurant and convenience chains seeking new or lapsed customers; Game developers monetising players.
Our profile lists a weaker fit: Independent or single-site food businesses. The site addresses restaurant, retail and fuel brands and game developers, and the text-message marketing product it started with is no longer described.
SumUp Connect
Choose SumUp Connect if you fit its listed audience: Coffee shops, quick-service restaurants and restaurants; Small businesses that want automated repeat-customer marketing.
What we could not confirm
Fidelimax
- Combo prices
- Founding year, team size and funding
- Company registration (CNPJ)
- Contract term beyond monthly, cancel-any-time
- Exact number of integrations (vendor says 50+, page listed 40)
Mobivity
- Prices and contract terms
- Founding year
- Whether the original restaurant text-messaging product is still sold
- Employee count
- Funding
SumUp Connect
- Currency of the published prices (page shows only a $ sign)
- Whether prices are per location
- The acquisition date of Fivestars by SumUp (not stated on the vendor's site)
- Integrations with other point-of-sale systems
- Contract term
- Countries, languages and security certifications
- SumUp headquarters and funding
Sources
Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.
Fidelimax, reviewed 29 September 2026
- Homepagehttps://www.fidelimax.com.br
- Standalone plans and priceshttps://www.fidelimax.com.br/planos
- Combo bundleshttps://www.fidelimax.com.br/combos
- Feature listhttps://www.fidelimax.com.br/recursos
- Predictive AIhttps://www.fidelimax.com.br/recursos/ia-preditiva
- Integrations listhttps://www.fidelimax.com.br/integracoes
- Segmentshttps://www.fidelimax.com.br/segmentos
- Customer caseshttps://www.fidelimax.com.br/cases
- Companyhttps://www.fidelimax.com.br/quem-somos
- Trial signuphttps://www.fidelimax.com.br/criar-conta
- Legal entity, address, LGPDhttps://www.fidelimax.com.br/legal/termos
Mobivity, reviewed 29 September 2026
- Home page, customer quotes, officeshttps://www.mobivity.com/
- Connected Rewards move to Mistplayhttps://www.mobivity.com/how-it-works/overview
- Brand offeringhttps://www.mobivity.com/how-it-works/brands
- Developer offering, attributionhttps://www.mobivity.com/how-it-works/developers
- Partner integrationshttps://www.mobivity.com/partners
- Company storyhttps://www.mobivity.com/about-us
- Investor overviewhttps://ir.mobivity.com/
SumUp Connect, reviewed 29 September 2026
- Product overview (fivestars.com redirects here)https://www.sumup.com/en-us/loyalty-program/
- Plans and priceshttps://www.sumup.com/en-us/loyalty-program/pricing/
- Loyalty featureshttps://www.sumup.com/en-us/loyalty-program/loyalty-rewards/
- Marketing featureshttps://www.sumup.com/en-us/loyalty-program/automated-marketing/
- Customer directoryhttps://www.sumup.com/en-us/loyalty-program/customer-directory/
- Company and supporthttps://www.sumup.com/en-us/about/