Fidelimax vs Square Loyalty

Fidelimax is a Brazilian loyalty platform that lets small and mid-sized retailers, restaurants and service businesses run points and cashback programs. Square Loyalty is a points-based customer rewards program that runs on Square's point of sale, Square Online and invoices. Both are listed under Loyalty & Rewards. Where the profiles show a difference, it is in price, audience and platforms.

Key differences

  • price

    On price, Fidelimax lists BRL 179 per month. Square Loyalty does not publish a starting price.

  • audience

    Audience differs between the profiles. Listed by one product alone: Fidelimax: Restaurants, cafes and sushi/delivery businesses in Brazil; Square Loyalty: Cafes, bakeries and small restaurants already on Square.

  • platforms

    They do not run on the same platforms. Fidelimax: Web, iOS, Android; Square Loyalty: Web.

  • countries covered

    On geography, Fidelimax names 1 country and Square Loyalty names 8 countries. No country appears in every list.

  • integrations

    The integration lists differ. Fidelimax names 28 integrations and Square Loyalty names 10 integrations. No partner appears in every list.

Side by side

Fidelimax vs Square Loyalty: side-by-side comparison from published vendor information
FieldFidelimaxSquare Loyalty
What it isFidelimax is a Brazilian loyalty platform that lets small and mid-sized retailers, restaurants and service businesses run points and cashback programs.Square Loyalty is a points-based customer rewards program that runs on Square's point of sale, Square Online and invoices.
Best forRestaurants, cafes and sushi/delivery businesses in Brazil; Small and mid-sized retailers starting a loyalty program; Chains with many storesCafes, bakeries and small restaurants already on Square; Owners who want a simple rewards programme without a separate tool
Pricing modelSubscription per businessIncluded in a Square plan
Starting priceBRL 179 per monthNot published
Free planNoNot published
Free trialYesYes
ContractNone stated for the standalone plans (monthly, cancel any time)None stated; the page says no locked-in contracts and you can cancel or switch plans anytime
PlatformsWeb, iOS, AndroidWeb
CountriesBrazilAustralia, Canada, France, Ireland, Japan, Spain and 2 more
LanguagesPortugueseNot published
Number of integrations2810
CertificationsNot publishedNot published
Security practicesLGPD compliance (vendor badge), SSL secure siteNot published
FoundedNot published2009
HeadquartersSão Paulo, BrazilNot published
OwnerNot publishedBlock, Inc.
Last reviewed29 September 202629 September 2026

Integrations

No partner appears in every list.

Named only by Fidelimax

  • 3S Checkout
  • Anota Aí
  • Bling
  • Cloudfy
  • ConnectPlug
  • Delivery Direto
  • GestãoClick
  • iFood
  • Loja Integrada
  • Make
  • n8n
  • Nuvemshop
and 16 more
  • Olist ERP
  • Omie
  • Pipedrive
  • Raffinato
  • Saipos
  • Shopify
  • SIGE Cloud
  • Sischef
  • TagPlus
  • TOTVS Chef
  • Tray
  • VarejOnline
  • Vhsys
  • VTEX
  • WooCommerce
  • Zapier

Named only by Square Loyalty

  • Craver
  • Flash Order
  • Grubbrr
  • Incentivio
  • KIOS
  • Kiosk Buddy
  • Kyoo
  • Pepper
  • PoppinPay
  • SpeedETab

Which to choose

Fidelimax

Choose Fidelimax if your business matches one of the audiences it is listed for: Restaurants, cafes and sushi/delivery businesses in Brazil; Small and mid-sized retailers starting a loyalty program; Chains with many stores.

Square Loyalty

Choose Square Loyalty if your business matches one of the audiences it is listed for: Cafes, bakeries and small restaurants already on Square; Owners who want a simple rewards programme without a separate tool.

What we could not confirm

Fidelimax

  • Combo prices
  • Founding year, team size and funding
  • Company registration (CNPJ)
  • Contract term beyond monthly, cancel-any-time
  • Exact number of integrations (vendor says 50+, page listed 40)

Square Loyalty

  • Price of the plan that includes Loyalty (plan prices are not in the page text)
  • Headquarters, legal entity and employee count
  • What each marketplace integration does
  • Security certifications for Loyalty specifically
  • Interface languages

Go further

Fidelimax profileSquare Loyalty profile

Other comparisons with these products

Sources

Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.

Square Loyalty, reviewed 29 September 2026

  1. Product page: features, integrations, trial, customershttps://squareup.com/us/en/software/loyalty
  2. Plan feature list and pricing texthttps://squareup.com/us/en/pricing
  3. Company history, parent, regionshttps://squareup.com/us/en/about
  4. UK Loyalty page (country availability)https://squareup.com/gb/en/software/loyalty
  5. Australian Loyalty page (country availability)https://squareup.com/au/en/software/loyalty