Square Loyalty
Square Loyalty is a points-based customer rewards program that runs on Square's point of sale, Square Online and invoices. Owners choose how customers earn points, send automatic text notifications, run bonus-point promotions and see loyalty sales in the Square Dashboard. It is sold to small businesses in food and drink, retail and beauty that already use Square.
Last reviewed
- Best for
- Cafes, bakeries and small restaurants already on Square, Owners who want a simple rewards programme without a separate tool
- Pricing
- Included in a Square plan
- Runs on
- Web
Who it is for
Cafes, bakeries and small restaurants already on Square
Points are earned at the Square point of sale, on Square Online or via invoices, and Square gives food and drink businesses their own loyalty figures.
Owners who want a simple rewards programme without a separate tool
Enrolment, points, redemption and reporting sit inside the Square Dashboard, and customers can join at checkout with a phone number.
What it does
Flexible earning rules
Customers can earn points by visit, by amount spent, or by items or categories purchased.
Easy enrolment
Customers can join at the point of sale, through a Square website or via an invoice.
Automatic text notifications
Transactional texts go out when a customer earns points or a reward.
In-store and online redemption
Rewards can be redeemed in the shop or online.
Bonus-point promotions
Limited-time or recurring promotions that award extra points.
Digital loyalty passes
Customers can add a loyalty pass to Apple Wallet to track points and rewards.
VIP tiers
Custom-named tiers that let frequent customers earn points faster, marked as new on the page.
Loyalty sales reporting
Shows top loyalty customers, loyalty-attributed sales and average spend of loyalty versus non-loyalty customers.
Customer directory link
Loyalty status appears in Square's built-in customer directory (CRM).
Promotion performance tracking
Tracks how loyalty promotions perform from the Square Dashboard.
Square Marketing campaigns
Integrates with Square Marketing to send email and text campaigns to loyalty customers.
Pricing
- Pricing model
- Included in a Square plan
- Minimum contract
- None stated; the page says no locked-in contracts and you can cancel or switch plans anytime
- Free trial
- Yes
The Loyalty page offers a 30-day free trial and says there is one plan for the whole business, with no locked-in contracts. Square's pricing page lists a loyalty rewards program among the features of its paid plans, but the plan prices do not appear in the text of that page, so no price is listed here.
How it compares
Compared with the 12 products in Loyalty & Rewards that have a profile on this site. These figures describe the category. They are not a recommendation.
- Names 10 integrations. The median in this category is 8.
- Has a free trial. All 5 products in this category that say whether they have a free trial do.
- Lists Web only. Among the 12 products in this category that state their platforms, 3 list an iOS app and 3 list an Android app.
Works with
- Other
- KyooKiosk BuddyCraverPoppinPaySpeedETabFlash OrderPepperIncentivioKIOSGrubbrr
The page shows these third-party apps from the Square App Marketplace as connectable to Loyalty; it does not describe what each does. Loyalty also works natively with Square POS, Square Online, Square Invoices and Square Marketing.
Where and how it runs
- Available in
- United States, Canada, United Kingdom, Ireland, France, Spain, Australia, Japan
- Platforms
- Web
- Hardware
- Runs on Square's point of sale; no separate hardware is stated for Loyalty.
Square publishes a Square Loyalty page on each of these country sites; the list of regions comes from the region picker on Square's About page.
The company
- Founded
- 2009
- Customers named by the vendor
- La Barba, The Art of Donut, Liv Breads, Craft + Carry, Plant Therapy
Security and support
- Support
- Square lists a sales contact and support pages; the Loyalty page itself does not describe support hours.
Listing details
- Vendor
- Block
- Headquarters
- United States
- Built for
- Restaurants, Cafés, Bars, Food retail
- Focus
- General-purpose, used in food businesses
- Status
- Active
- Website
- squareup.com
Alternatives to Square Loyalty
See all 28 in Loyalty & RewardsThanx
Thanx is a loyalty and guest engagement platform for restaurant brands.
Names 12 integrations, against 10 for Square Loyalty.
Loystar
Loystar is a cloud point of sale and customer loyalty platform for small and medium businesses, including food and beverage sellers.
Names 5 integrations, against 10 for Square Loyalty.
Fidelimax
Fidelimax is a Brazilian loyalty platform that lets small and mid-sized retailers, restaurants and service businesses run points and cashback programs.
Runs on Web, iOS and Android, against Web for Square Loyalty.
Mobivity
Mobivity began as a text-message marketing platform for restaurants and now sells Connected Rewards, which places brand offers inside mobile games so restaurant, convenience and fuel brands can acquire and win back customers.
Names 18 integrations, against 10 for Square Loyalty.
Compare Square Loyalty
What we could not confirm
These points were not confirmed when this page was written.
- Price of the plan that includes Loyalty (plan prices are not in the page text)
- Headquarters, legal entity and employee count
- What each marketplace integration does
- Security certifications for Loyalty specifically
- Interface languages
Sources
Facts on this page come from the pages below, checked on 29 September 2026. Prices and features change, so confirm with the vendor before you buy.
- Product page: features, integrations, trial, customershttps://squareup.com/us/en/software/loyalty
- Plan feature list and pricing texthttps://squareup.com/us/en/pricing
- Company history, parent, regionshttps://squareup.com/us/en/about
- UK Loyalty page (country availability)https://squareup.com/gb/en/software/loyalty
- Australian Loyalty page (country availability)https://squareup.com/au/en/software/loyalty