Loyalzoo vs Square Loyalty

Loyalzoo is a digital loyalty, marketing and subscriptions service for small and medium businesses, including cafes, restaurants and shops. Square Loyalty is a points-based customer rewards program that runs on Square's point of sale, Square Online and invoices. Both are listed under Loyalty & Rewards. They differ in price, audience and integrations.

Key differences

  • price

    Loyalzoo publishes a starting price of GBP 57 per month, excluding VAT. Square Loyalty does not publish a starting price.

  • audience

    Audience differs between the profiles. Listed by one product alone: Loyalzoo: Independent cafes, restaurants and shops; Square Loyalty: Cafes, bakeries and small restaurants already on Square.

  • integrations

    Loyalzoo names 9 integrations and Square Loyalty names 10 integrations. No partner appears in every list.

Side by side

Loyalzoo vs Square Loyalty: side-by-side comparison from published vendor information
FieldLoyalzooSquare Loyalty
What it isLoyalzoo is a digital loyalty, marketing and subscriptions service for small and medium businesses, including cafes, restaurants and shops.Square Loyalty is a points-based customer rewards program that runs on Square's point of sale, Square Online and invoices.
Best forIndependent cafes, restaurants and shops; Venues selling memberships or clubs; Businesses on Clover, Square or Epos NowCafes, bakeries and small restaurants already on Square; Owners who want a simple rewards programme without a separate tool
Pricing modelSubscription per businessIncluded in a Square plan
Starting priceGBP 57 per month, excluding VATNot published
Free planNot publishedNot published
Free trialYesYes
ContractNone; cancel at any time (vendor FAQ)None stated; the page says no locked-in contracts and you can cancel or switch plans anytime
PlatformsWebWeb
CountriesNot publishedAustralia, Canada, France, Ireland, Japan, Spain and 2 more
LanguagesNot publishedNot published
Number of integrations910
CertificationsPCI compliantNot published
Security practicesNot publishedNot published
FoundedNot published2009
HeadquartersLondon, United KingdomNot published
OwnerNot publishedBlock, Inc.
Last reviewed29 September 202629 September 2026

Integrations

No partner appears in every list.

Named only by Loyalzoo

  • Clover
  • Epos Now
  • GoDaddy – Poynt
  • MX POS
  • Pax
  • Shopify
  • Square
  • Sunmi
  • Zapier

Named only by Square Loyalty

  • Craver
  • Flash Order
  • Grubbrr
  • Incentivio
  • KIOS
  • Kiosk Buddy
  • Kyoo
  • Pepper
  • PoppinPay
  • SpeedETab

Which to choose

Loyalzoo

Choose Loyalzoo if you fit its listed audience: Independent cafes, restaurants and shops; Venues selling memberships or clubs; Businesses on Clover, Square or Epos Now.

Square Loyalty

Choose Square Loyalty if you fit its listed audience: Cafes, bakeries and small restaurants already on Square; Owners who want a simple rewards programme without a separate tool.

What we could not confirm

Loyalzoo

  • Founding year
  • Funding
  • Team size
  • Interface languages
  • Named countries
  • Native mobile apps for merchants
  • Security certifications beyond PCI mention

Square Loyalty

  • Price of the plan that includes Loyalty (plan prices are not in the page text)
  • Headquarters, legal entity and employee count
  • What each marketplace integration does
  • Security certifications for Loyalty specifically
  • Interface languages

Go further

Loyalzoo profileSquare Loyalty profile

Other comparisons with these products

Sources

Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.

Loyalzoo, reviewed 29 September 2026

  1. Homepage: features, customers, reachhttps://loyalzoo.com/
  2. Plans and priceshttps://loyalzoo.com/pricing/
  3. POS integrationshttps://loyalzoo.com/integrations/
  4. Requirements, contract, datahttps://loyalzoo.com/faq/
  5. Positioning and foundershttps://loyalzoo.com/why-loyalzoo/
  6. Payment terminalhttps://loyalzoo.com/payments/
  7. Team titleshttps://loyalzoo.com/team/
  8. Address, company number, supporthttps://loyalzoo.com/contact/
  9. Legal entityhttps://loyalzoo.com/terms-conditions/

Square Loyalty, reviewed 29 September 2026

  1. Product page: features, integrations, trial, customershttps://squareup.com/us/en/software/loyalty
  2. Plan feature list and pricing texthttps://squareup.com/us/en/pricing
  3. Company history, parent, regionshttps://squareup.com/us/en/about
  4. UK Loyalty page (country availability)https://squareup.com/gb/en/software/loyalty
  5. Australian Loyalty page (country availability)https://squareup.com/au/en/software/loyalty