Loyalzoo
Loyalzoo is a digital loyalty, marketing and subscriptions service for small and medium businesses, including cafes, restaurants and shops. Merchants run points or stamp programmes, send SMS, email and push promotions, and sell memberships with recurring card payments. It works alongside major ePOS systems or on its own on any device.
Last reviewed

- Best for
- Independent cafes, restaurants and shops, Venues selling memberships or clubs
- Pricing
- From GBP 57 per month, excluding VAT
- Runs on
- Web
Who it is for
Independent cafes, restaurants and shops
Loyalty programme, promotions and memberships with no app download needed by customers; the vendor says it is built for small and medium businesses.
Venues selling memberships or clubs
Subscriptions with automated recurring payments, for example coffee or wine clubs listed among its customers.
Businesses on Clover, Square or Epos Now
Integrates with these tills so points are awarded automatically from sales.
What it does
Points and stamp loyalty
Customisable points or stamp values that reward visits, total spend or specific items.
Tiered rewards
Multiple reward levels to encourage extra spend (Smart plan).
Special treats
Birthday rewards, double-points days and lucky draws.
Marketing messages
SMS, email and push notifications for promotions and points updates, manual or automated.
Smart Groups and targeted promotions
Self-updating customer segments defined in natural language, with group-specific promotions and rewards (Smart plan).
Subscriptions and memberships
Recurring paid memberships with automated retries and updates for declined or expired cards.
Card on file and split payments
Stored cards for one-off or recurring payments, and instalment payments for larger purchases.
Wallet passes and branded app
Apple and Google wallet passes and a branded mobile web app for customers.
Merchant dashboard
Dashboard for programme performance, with basic data insights on Grow and advanced on Smart.
Payment terminal
A card terminal from Loyalzoo that awards loyalty points automatically at payment.
Multi-location support
Basic on Grow and Smart; advanced on the custom-priced Multi plan with consolidated billing.
Pricing
- Starting price
- From GBP 57 per month, excluding VAT
- Pricing model
- Subscription per business
- Minimum contract
- None; cancel at any time (vendor FAQ)
- Free trial
- 7-day free trial
Grow is £57 + VAT per month and Smart is £127 + VAT per month (5,000 messaging credits included). Multi is custom priced. SMS needs messaging credits bought in-app on Grow. Subscription payments carry transaction fees of 0 to 1% of value. The vendor says there is no contract and you can cancel at any time.
How it compares
Compared with the 12 products in Loyalty & Rewards that have a profile on this site. These figures describe the category. They are not a recommendation.
- Names 9 integrations. The median in this category is 8.
- Has a free trial. All 5 products in this category that say whether they have a free trial do.
- Lists Web only. Among the 12 products in this category that state their platforms, 3 list an iOS app and 3 list an Android app.
- The category's 10 most-named integration partners are Toast, Shopify, Square, Zapier, Clover, iiko, Lightspeed, NCR, Olo, Brink. Of these, this product's listing names Shopify, Square, Zapier, Clover.
Where and how it runs
- Platforms
- Web
- Hardware
- No extra hardware for integrated ePOS use. Stand-alone use runs on computers, tablets or smartphones and most touchscreen tills, with a stable internet connection. Loyalzoo also offers its own payment terminal.
The vendor says thousands of SMBs use it in over 50 countries but does not list them. Contact numbers are given for the UK and USA.
The company
- Company
- Loyal Zoo Ltd
- Registration
- Registered in England and Wales, company number 8398662
- Headquarters
- London, United Kingdom
- Founders
- Mark Ryan, Massimo Sirolla
- Customers named by the vendor
- Pinkies Up Beer & Wine, Bare Bones Butcher, Allegiance Coffee
Security and support
- Security and compliance
- PCI compliance for card on file (vendor statement)
- Support
- Help centre and contact form; the vendor says a team member replies within 24 hours. Phone numbers are given for the UK and USA.
Listing details
- Built for
- Restaurants, Cafés, Bars
- Focus
- Food-specific
- Status
- Active
- Website
- loyalzoo.com
- Also listed in
- Branded Restaurant App Builder
Alternatives to Loyalzoo
See all 28 in Loyalty & RewardsTapMango
TapMango is a loyalty and customer engagement platform for small and mid-sized food and retail businesses.
Runs on Web, iOS and Android, against Web for Loyalzoo.
Como
Como is a customer loyalty and engagement platform for restaurant, cafe and retail brands.
Names 16 integrations, against 9 for Loyalzoo.
Fidelimax
Fidelimax is a Brazilian loyalty platform that lets small and mid-sized retailers, restaurants and service businesses run points and cashback programs.
Runs on Web, iOS and Android, against Web for Loyalzoo.
Stamp Me
Stamp Me is a digital stamp-card loyalty app and merchant platform that replaces paper punch cards.
Starts at GBP 39 per month, against GBP 57 per month, excluding VAT for Loyalzoo. The two prices are quoted on different terms.
Compare Loyalzoo
Side-by-side tables built from the same profile data.
What we could not confirm
These points were not confirmed when this page was written.
- Founding year
- Funding
- Team size
- Interface languages
- Named countries
- Native mobile apps for merchants
- Security certifications beyond PCI mention
Sources
Facts on this page come from the pages below, checked on 29 September 2026. Prices and features change, so confirm with the vendor before you buy.
- Homepage: features, customers, reachhttps://loyalzoo.com/
- Plans and priceshttps://loyalzoo.com/pricing/
- POS integrationshttps://loyalzoo.com/integrations/
- Requirements, contract, datahttps://loyalzoo.com/faq/
- Positioning and foundershttps://loyalzoo.com/why-loyalzoo/
- Payment terminalhttps://loyalzoo.com/payments/
- Team titleshttps://loyalzoo.com/team/
- Address, company number, supporthttps://loyalzoo.com/contact/
- Legal entityhttps://loyalzoo.com/terms-conditions/