Loystar vs Square Loyalty vs Thanx

Loystar is a cloud point of sale and customer loyalty platform for small and medium businesses, including food and beverage sellers. Square Loyalty is a points-based customer rewards program that runs on Square's point of sale, Square Online and invoices. Thanx is a loyalty and guest engagement platform for restaurant brands. All three are listed under Loyalty & Rewards. They differ in price, audience and countries covered.

Key differences

  • price

    On price, Loystar lists GBP 10 per month (excl. VAT). Square Loyalty and Thanx do not publish a starting price.

  • audience

    The audiences they list differ. Listed for one product only, for example: Loystar: Small food businesses that want loyalty built into the till; Square Loyalty: Cafes, bakeries and small restaurants already on Square; Thanx: Multi-location quick-service and fast-casual brands.

  • countries covered

    On geography, Loystar names 2 countries, Square Loyalty names 8 countries and Thanx names 2 countries. No country appears in every list.

  • integrations

    Loystar names 5 integrations, Square Loyalty names 10 integrations and Thanx names 12 integrations. No partner appears in every list.

Side by side

Loystar vs Square Loyalty vs Thanx: side-by-side comparison from published vendor information
FieldLoystarSquare LoyaltyThanx
What it isLoystar is a cloud point of sale and customer loyalty platform for small and medium businesses, including food and beverage sellers.Square Loyalty is a points-based customer rewards program that runs on Square's point of sale, Square Online and invoices.Thanx is a loyalty and guest engagement platform for restaurant brands.
Best forSmall food businesses that want loyalty built into the till; Small and medium businesses in Nigeria and the UKCafes, bakeries and small restaurants already on Square; Owners who want a simple rewards programme without a separate toolMulti-location quick-service and fast-casual brands; Brands that want to grow first-party digital ordering; Marketing teams that want richer guest data
Pricing modelSubscription per planIncluded in a Square planQuote only
Starting priceGBP 10 per month (excl. VAT)Not publishedNot published
Free planNot publishedNot publishedNot published
Free trialYesYesNot published
ContractNot publishedNone stated; the page says no locked-in contracts and you can cancel or switch plans anytimeNot published
PlatformsWebWebWeb
CountriesNigeria, United KingdomAustralia, Canada, France, Ireland, Japan, Spain and 2 moreCanada, United States
LanguagesNot publishedNot publishedNot published
Number of integrations51012
CertificationsNot publishedNot publishedPCI DSS, SOC 2 Type 2
Security practicesNot publishedNot publishedNot published
FoundedNot published20092011
HeadquartersNot publishedNot publishedSan Francisco, United States
OwnerNot publishedBlock, Inc.Not published
Last reviewed29 September 202629 September 202629 September 2026

Integrations

No partner appears in every list.

Named only by Loystar

  • Paystack
  • Stripe
  • UGiftMe
  • Vamooze
  • WhatsApp

Named only by Square Loyalty

  • Craver
  • Flash Order
  • Grubbrr
  • Incentivio
  • KIOS
  • Kiosk Buddy
  • Kyoo
  • Pepper
  • PoppinPay
  • SpeedETab

Named only by Thanx

  • Attentive
  • BigQuery
  • Databricks
  • Deliverect
  • Flybuy
  • Klaviyo
  • NCR
  • Olo
  • Qu
  • Snowflake
  • Square
  • Toast

Which to choose

Loystar

Choose Loystar if your business matches one of the audiences it is listed for: Small food businesses that want loyalty built into the till; Small and medium businesses in Nigeria and the UK.

Square Loyalty

Choose Square Loyalty if you are in one of these groups: Cafes, bakeries and small restaurants already on Square; Owners who want a simple rewards programme without a separate tool.

Thanx

Choose Thanx if you are in one of these groups: Multi-location quick-service and fast-casual brands; Brands that want to grow first-party digital ordering; Marketing teams that want richer guest data.

Our profile lists a weaker fit: Businesses outside the USA and Canada, and single-site operators. The pricing form states Thanx only works with companies based in the USA and Canada, and pricing is set by restaurant count and sales volume for multi-location brands.

What we could not confirm

Loystar

  • Company facts: legal entity, founding year, headquarters, founders, funding, team size (the about page gives only a mission)
  • Which of the several currency price lists applies to a given country
  • Whether Loystar has iOS or Android apps
  • Hardware sold or supported
  • Contract terms, support channels, security certifications and interface languages

Square Loyalty

  • Price of the plan that includes Loyalty (plan prices are not in the page text)
  • Headquarters, legal entity and employee count
  • What each marketplace integration does
  • Security certifications for Loyalty specifically
  • Interface languages

Thanx

  • Any price or contract term (quote only)
  • Full integration list (vendor cites 50+ but names only some)
  • Native iOS or Android app listings for Thanx itself (apps are white-label per brand)
  • Interface languages
  • Funding rounds and amounts (the vendor states only that it has raised more than $30M)
  • Legal registration details

Go further

Loystar profileSquare Loyalty profileThanx profile

Other comparisons with these products

Sources

Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.

Loystar, reviewed 29 September 2026

  1. Homepage: loyalty features, channelshttps://loystar.co/
  2. Naira pricing and add-onshttps://loystar.co/pricing/
  3. Pounds pricinghttps://loystar.co/pricing-gbp
  4. Food and beverage positioninghttps://loystar.co/food-beverage/
  5. POS pagehttps://loystar.co/pos
  6. Loyalty platform and reportshttps://loystar.co/loyalty-platform/
  7. Referral programmehttps://loystar.co/loystar-referral-program/
  8. Company mission; no facts on founding or locationhttps://loystar.co/about-us/
  9. Integrations page (renders empty)https://loystar.co/integrations

Square Loyalty, reviewed 29 September 2026

  1. Product page: features, integrations, trial, customershttps://squareup.com/us/en/software/loyalty
  2. Plan feature list and pricing texthttps://squareup.com/us/en/pricing
  3. Company history, parent, regionshttps://squareup.com/us/en/about
  4. UK Loyalty page (country availability)https://squareup.com/gb/en/software/loyalty
  5. Australian Loyalty page (country availability)https://squareup.com/au/en/software/loyalty

Thanx, reviewed 29 September 2026

  1. Homepage: positioning, features, customershttps://www.thanx.com/
  2. Pricing approach, USA and Canada restrictionhttps://www.thanx.com/pricing
  3. Platform overview, ThanxAI, partnershttps://www.thanx.com/platform-overview
  4. Loyalty features, POS integrationshttps://www.thanx.com/loyalty
  5. CRM and segmentationhttps://www.thanx.com/crm
  6. Ordering appshttps://www.thanx.com/digital-experiences
  7. Offer managementhttps://www.thanx.com/offer-management-platform
  8. Reportinghttps://www.thanx.com/restaurant-reporting-software
  9. APIs and securityhttps://www.thanx.com/open-platform-apis
  10. Partner listhttps://www.thanx.com/partnerships
  11. Implementation timelinehttps://www.thanx.com/implementation
  12. Founder, news, investorshttps://www.thanx.com/about-us
  13. HQ, founding year, team sizehttps://www.linkedin.com/company/thanx