Thanx

Thanx is a loyalty and guest engagement platform for restaurant brands. It combines a loyalty programme, white-label mobile ordering apps, a guest CRM with segmentation, marketing automation and offer management in one system. It is sold to multi-location brands in the USA and Canada, and the vendor pitches it at raising visit frequency while cutting discounts.

Last reviewed

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Home page of Thanx's website
Thanx's website on 30 September 2026
Best for
Multi-location quick-service and fast-casual brands, Brands that want to grow first-party digital ordering
Pricing
Quote only
Runs on
Web

Who it is for

  • Multi-location quick-service and fast-casual brands

    Thanx publishes pages for quick service, fast casual, table service and coffee and treat concepts, and its case studies are mostly multi-unit brands.

  • Brands that want to grow first-party digital ordering

    The white-label ordering app and web ordering are built around loyalty, one-click reorder and abandoned-cart recovery.

  • Marketing teams that want richer guest data

    The CRM builds a unified profile per guest with 400+ attributes and offers 75+ ready-made segments plus plain-language segment building.

Less suited to: Businesses outside the USA and Canada, and single-site operators. The pricing form states Thanx only works with companies based in the USA and Canada, and pricing is set by restaurant count and sales volume for multi-location brands.

What it does

  • Loyalty programme

    Guests can join through card-linked loyalty, which tracks purchases automatically, or check-in methods such as QR code, phone number lookup and POS integration.

  • White-label ordering apps and web ordering

    A branded ordering experience with persistent login, one-click reorder, order scheduling and throttling, or a custom front end built on Thanx APIs.

  • Self-service app content management

    Marketing teams update app images, promotions and homepage content without developers.

  • Abandoned cart recovery and AI upsells

    Automated abandoned-cart campaigns and checkout upsell recommendations based on cart contents and guest history.

  • Guest CRM with unified profiles

    Each guest has one profile with purchase history, item preferences, visit frequency, loyalty tier, points and order channel.

  • Segmentation with SegmentAI

    75+ pre-built segments, 400+ attributes for custom segments, and a tool that builds a segment from a plain-language description.

  • Marketing automation

    Lifecycle campaigns, email and push automations, challenges and gamification triggered when guests qualify.

  • Offer management

    Reusable reward templates for dollar-off, percentage, BOGO, free-item and non-discount rewards such as hidden menus and VIP passes, with redemption rules and A/B tests with control groups.

  • Guest recovery (RecoveryAI)

    Automated resolution of flagged first-party orders. The vendor says it resolves each flagged order in under a minute.

  • Reporting and analytics

    Dashboards on loyalty capture, engagement, frequency lift, revenue attribution by campaign and reward economics.

  • Data warehouse sync and open APIs

    Daily loyalty data sync to Snowflake, BigQuery or Databricks, plus developer APIs for partners and brands.

  • ThanxAI

    AI marketing assistant. The vendor labels its segment-building layer beta and lists later layers as coming or future.

  • Implementation and customer success services

    Onboarding, loyalty transition and customer success services. The vendor says average implementation takes 90 days.

Pricing

Pricing model
Quote only

Thanx publishes no prices. Its pricing page says pricing depends on restaurant count, average unit volume and the capabilities needed, and directs visitors to a demo. It offers a free loyalty evaluation.

How it compares

Compared with the 12 products in Loyalty & Rewards that have a profile on this site. These figures describe the category. They are not a recommendation.

  • Names 12 integrations. The median in this category is 8.
  • Lists Web only. Among the 12 products in this category that state their platforms, 3 list an iOS app and 3 list an Android app.
  • The category's 10 most-named integration partners are Toast, Shopify, Square, Zapier, Clover, iiko, Lightspeed, NCR, Olo, Brink. Of these, this product's listing names Toast, Square, NCR, Olo.

Works with

Delivery
Deliverect
Other
OloKlaviyoAttentiveFlybuySnowflakeBigQueryDatabricks
Point of sale
ToastSquareNCRQu

Thanx says it integrates with 50+ POS systems, ordering platforms and technology partners, and lists 60+ partners including agencies. Only the names shown on its pages are listed here.

Where and how it runs

Available in
United States, Canada
Platforms
Web
Hardware
Not stated. Thanx works with the customer's existing POS, kiosks and tableside devices.

The pricing form says Thanx only works with companies based in the USA and Canada at this time.

The company

Company
Thanx, Inc.
Founded
2011 (per LinkedIn)
Headquarters
San Francisco, United States
Founders
Zach Goldstein
Team size
51 to 200 (per LinkedIn)
Customers named by the vendor
Pokeworks, Oakberry, Hopdoddy, Mo'Bettahs, Flower Child, Sonny's BBQ, Velvet Taco, Cheba Hut, Urban Egg

Security and support

Security and compliance
SOC 2 Type 2, PCI DSS Level 1 Service Provider
Support
Thanx offers implementation and customer success services and a help centre. The vendor says average implementation takes 90 days.

Listing details

Built for
Bars, Cafés, Restaurants
Focus
Food-specific
Status
Active
Website
thanx.com
Also listed in
Branded Restaurant App BuilderGuest CRM & Customer Data PlatformOnline Ordering SystemRestaurant Marketing Automation (email, SMS, push)

Alternatives to Thanx

See all 28 in Loyalty & Rewards

  • Como

    Como is a customer loyalty and engagement platform for restaurant, cafe and retail brands.

    Names 16 integrations, against 12 for Thanx.

  • TapMango

    TapMango is a loyalty and customer engagement platform for small and mid-sized food and retail businesses.

    Runs on Web, iOS and Android, against Web for Thanx.

  • Mobivity

    Mobivity began as a text-message marketing platform for restaurants and now sells Connected Rewards, which places brand offers inside mobile games so restaurant, convenience and fuel brands can acquire and win back customers.

    Names 18 integrations, against 12 for Thanx.

  • Loyalzoo

    Loyalzoo is a digital loyalty, marketing and subscriptions service for small and medium businesses, including cafes, restaurants and shops.

    Names 9 integrations, against 12 for Thanx.

Compare Thanx

Side-by-side tables built from the same profile data.

What we could not confirm

These points were not confirmed when this page was written.

  • Any price or contract term (quote only)
  • Full integration list (vendor cites 50+ but names only some)
  • Native iOS or Android app listings for Thanx itself (apps are white-label per brand)
  • Interface languages
  • Funding rounds and amounts (the vendor states only that it has raised more than $30M)
  • Legal registration details

Sources

Facts on this page come from the pages below, checked on 29 September 2026. Prices and features change, so confirm with the vendor before you buy.

  1. Homepage: positioning, features, customershttps://www.thanx.com/
  2. Pricing approach, USA and Canada restrictionhttps://www.thanx.com/pricing
  3. Platform overview, ThanxAI, partnershttps://www.thanx.com/platform-overview
  4. Loyalty features, POS integrationshttps://www.thanx.com/loyalty
  5. CRM and segmentationhttps://www.thanx.com/crm
  6. Ordering appshttps://www.thanx.com/digital-experiences
  7. Offer managementhttps://www.thanx.com/offer-management-platform
  8. Reportinghttps://www.thanx.com/restaurant-reporting-software
  9. APIs and securityhttps://www.thanx.com/open-platform-apis
  10. Partner listhttps://www.thanx.com/partnerships
  11. Implementation timelinehttps://www.thanx.com/implementation
  12. Founder, news, investorshttps://www.thanx.com/about-us
  13. HQ, founding year, team sizehttps://www.linkedin.com/company/thanx