Fidelimax vs Loystar vs Square Loyalty vs Thanx
Fidelimax is a Brazilian loyalty platform that lets small and mid-sized retailers, restaurants and service businesses run points and cashback programs. Loystar is a cloud point of sale and customer loyalty platform for small and medium businesses, including food and beverage sellers. Square Loyalty is a points-based customer rewards program that runs on Square's point of sale, Square Online and invoices. Thanx is a loyalty and guest engagement platform for restaurant brands. All four are listed under Loyalty & Rewards. The main differences are in price, audience and platforms.
Key differences
price
On price, Fidelimax at BRL 179 per month; Loystar at GBP 10 per month (excl. VAT). These figures are not directly comparable because the currency or billing basis is not the same. Square Loyalty and Thanx do not publish a starting price.
audience
Not every audience is shared. Entries that only one product lists: Fidelimax: Restaurants, cafes and sushi/delivery businesses in Brazil; Loystar: Small food businesses that want loyalty built into the till; Square Loyalty: Cafes, bakeries and small restaurants already on Square; Thanx: Multi-location quick-service and fast-casual brands.
platforms
Listed platforms: Fidelimax: Web, iOS, Android; Loystar: Web; Square Loyalty: Web; Thanx: Web.
countries covered
On geography, Fidelimax names 1 country, Loystar names 2 countries, Square Loyalty names 8 countries and Thanx names 2 countries. No country appears in every list.
integrations
Fidelimax names 28 integrations, Loystar names 5 integrations, Square Loyalty names 10 integrations and Thanx names 12 integrations. No partner appears in every list.
Side by side
| Field | Fidelimax | Loystar | Square Loyalty | Thanx |
|---|---|---|---|---|
| What it is | Fidelimax is a Brazilian loyalty platform that lets small and mid-sized retailers, restaurants and service businesses run points and cashback programs. | Loystar is a cloud point of sale and customer loyalty platform for small and medium businesses, including food and beverage sellers. | Square Loyalty is a points-based customer rewards program that runs on Square's point of sale, Square Online and invoices. | Thanx is a loyalty and guest engagement platform for restaurant brands. |
| Best for | Restaurants, cafes and sushi/delivery businesses in Brazil; Small and mid-sized retailers starting a loyalty program; Chains with many stores | Small food businesses that want loyalty built into the till; Small and medium businesses in Nigeria and the UK | Cafes, bakeries and small restaurants already on Square; Owners who want a simple rewards programme without a separate tool | Multi-location quick-service and fast-casual brands; Brands that want to grow first-party digital ordering; Marketing teams that want richer guest data |
| Pricing model | Subscription per business | Subscription per plan | Included in a Square plan | Quote only |
| Starting price | BRL 179 per month | GBP 10 per month (excl. VAT) | Not published | Not published |
| Free plan | No | Not published | Not published | Not published |
| Free trial | Yes | Yes | Yes | Not published |
| Contract | None stated for the standalone plans (monthly, cancel any time) | Not published | None stated; the page says no locked-in contracts and you can cancel or switch plans anytime | Not published |
| Platforms | Web, iOS, Android | Web | Web | Web |
| Countries | Brazil | Nigeria, United Kingdom | Australia, Canada, France, Ireland, Japan, Spain and 2 more | Canada, United States |
| Languages | Portuguese | Not published | Not published | Not published |
| Number of integrations | 28 | 5 | 10 | 12 |
| Certifications | Not published | Not published | Not published | PCI DSS, SOC 2 Type 2 |
| Security practices | LGPD compliance (vendor badge), SSL secure site | Not published | Not published | Not published |
| Founded | Not published | Not published | 2009 | 2011 |
| Headquarters | São Paulo, Brazil | Not published | Not published | San Francisco, United States |
| Owner | Not published | Not published | Block, Inc. | Not published |
| Last reviewed | 29 September 2026 | 29 September 2026 | 29 September 2026 | 29 September 2026 |
Integrations
No partner appears in every list.
Named only by Fidelimax
- 3S Checkout
- Anota Aí
- Bling
- Cloudfy
- ConnectPlug
- Delivery Direto
- GestãoClick
- iFood
- Loja Integrada
- Make
- n8n
- Nuvemshop
and 16 moreshow fewer
- Olist ERP
- Omie
- Pipedrive
- Raffinato
- Saipos
- Shopify
- SIGE Cloud
- Sischef
- TagPlus
- TOTVS Chef
- Tray
- VarejOnline
- Vhsys
- VTEX
- WooCommerce
- Zapier
Named only by Loystar
- Paystack
- Stripe
- UGiftMe
- Vamooze
Named only by Square Loyalty
- Craver
- Flash Order
- Grubbrr
- Incentivio
- KIOS
- Kiosk Buddy
- Kyoo
- Pepper
- PoppinPay
- SpeedETab
Named only by Thanx
- Attentive
- BigQuery
- Databricks
- Deliverect
- Flybuy
- Klaviyo
- NCR
- Olo
- Qu
- Snowflake
- Square
- Toast
Which to choose
Fidelimax
Choose Fidelimax if you are in one of these groups: Restaurants, cafes and sushi/delivery businesses in Brazil; Small and mid-sized retailers starting a loyalty program; Chains with many stores.
Loystar
Choose Loystar if you fit its listed audience: Small food businesses that want loyalty built into the till; Small and medium businesses in Nigeria and the UK.
Square Loyalty
Choose Square Loyalty if your business matches one of the audiences it is listed for: Cafes, bakeries and small restaurants already on Square; Owners who want a simple rewards programme without a separate tool.
Thanx
Choose Thanx if you fit its listed audience: Multi-location quick-service and fast-casual brands; Brands that want to grow first-party digital ordering; Marketing teams that want richer guest data.
Our profile lists a weaker fit: Businesses outside the USA and Canada, and single-site operators. The pricing form states Thanx only works with companies based in the USA and Canada, and pricing is set by restaurant count and sales volume for multi-location brands.
What we could not confirm
Fidelimax
- Combo prices
- Founding year, team size and funding
- Company registration (CNPJ)
- Contract term beyond monthly, cancel-any-time
- Exact number of integrations (vendor says 50+, page listed 40)
Loystar
- Company facts: legal entity, founding year, headquarters, founders, funding, team size (the about page gives only a mission)
- Which of the several currency price lists applies to a given country
- Whether Loystar has iOS or Android apps
- Hardware sold or supported
- Contract terms, support channels, security certifications and interface languages
Square Loyalty
- Price of the plan that includes Loyalty (plan prices are not in the page text)
- Headquarters, legal entity and employee count
- What each marketplace integration does
- Security certifications for Loyalty specifically
- Interface languages
Thanx
- Any price or contract term (quote only)
- Full integration list (vendor cites 50+ but names only some)
- Native iOS or Android app listings for Thanx itself (apps are white-label per brand)
- Interface languages
- Funding rounds and amounts (the vendor states only that it has raised more than $30M)
- Legal registration details
Sources
Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.
Fidelimax, reviewed 29 September 2026
- Homepagehttps://www.fidelimax.com.br
- Standalone plans and priceshttps://www.fidelimax.com.br/planos
- Combo bundleshttps://www.fidelimax.com.br/combos
- Feature listhttps://www.fidelimax.com.br/recursos
- Predictive AIhttps://www.fidelimax.com.br/recursos/ia-preditiva
- Integrations listhttps://www.fidelimax.com.br/integracoes
- Segmentshttps://www.fidelimax.com.br/segmentos
- Customer caseshttps://www.fidelimax.com.br/cases
- Companyhttps://www.fidelimax.com.br/quem-somos
- Trial signuphttps://www.fidelimax.com.br/criar-conta
- Legal entity, address, LGPDhttps://www.fidelimax.com.br/legal/termos
Loystar, reviewed 29 September 2026
- Homepage: loyalty features, channelshttps://loystar.co/
- Naira pricing and add-onshttps://loystar.co/pricing/
- Pounds pricinghttps://loystar.co/pricing-gbp
- Food and beverage positioninghttps://loystar.co/food-beverage/
- POS pagehttps://loystar.co/pos
- Loyalty platform and reportshttps://loystar.co/loyalty-platform/
- Referral programmehttps://loystar.co/loystar-referral-program/
- Company mission; no facts on founding or locationhttps://loystar.co/about-us/
- Integrations page (renders empty)https://loystar.co/integrations
Square Loyalty, reviewed 29 September 2026
- Product page: features, integrations, trial, customershttps://squareup.com/us/en/software/loyalty
- Plan feature list and pricing texthttps://squareup.com/us/en/pricing
- Company history, parent, regionshttps://squareup.com/us/en/about
- UK Loyalty page (country availability)https://squareup.com/gb/en/software/loyalty
- Australian Loyalty page (country availability)https://squareup.com/au/en/software/loyalty
Thanx, reviewed 29 September 2026
- Homepage: positioning, features, customershttps://www.thanx.com/
- Pricing approach, USA and Canada restrictionhttps://www.thanx.com/pricing
- Platform overview, ThanxAI, partnershttps://www.thanx.com/platform-overview
- Loyalty features, POS integrationshttps://www.thanx.com/loyalty
- CRM and segmentationhttps://www.thanx.com/crm
- Ordering appshttps://www.thanx.com/digital-experiences
- Offer managementhttps://www.thanx.com/offer-management-platform
- Reportinghttps://www.thanx.com/restaurant-reporting-software
- APIs and securityhttps://www.thanx.com/open-platform-apis
- Partner listhttps://www.thanx.com/partnerships
- Implementation timelinehttps://www.thanx.com/implementation
- Founder, news, investorshttps://www.thanx.com/about-us
- HQ, founding year, team sizehttps://www.linkedin.com/company/thanx