Fidelimax vs Thanx

Fidelimax is a Brazilian loyalty platform that lets small and mid-sized retailers, restaurants and service businesses run points and cashback programs. Thanx is a loyalty and guest engagement platform for restaurant brands. Both are listed under Loyalty & Rewards. They differ in price, audience and platforms.

Key differences

  • price

    The only starting price published is Fidelimax's: BRL 179 per month. Thanx does not publish a starting price.

  • audience

    Audience differs between the profiles. Listed by one product alone: Fidelimax: Restaurants, cafes and sushi/delivery businesses in Brazil; Thanx: Multi-location quick-service and fast-casual brands.

  • platforms

    Platform support differs. Fidelimax: Web, iOS, Android; Thanx: Web.

  • countries covered

    On geography, Fidelimax names 1 country and Thanx names 2 countries. No country appears in every list.

  • integrations

    On integrations, Fidelimax names 28 integrations and Thanx names 12 integrations. No partner appears in every list.

  • company background

    Fidelimax is based in São Paulo, Brazil and Thanx in San Francisco, United States.

Side by side

Fidelimax vs Thanx: side-by-side comparison from published vendor information
FieldFidelimaxThanx
What it isFidelimax is a Brazilian loyalty platform that lets small and mid-sized retailers, restaurants and service businesses run points and cashback programs.Thanx is a loyalty and guest engagement platform for restaurant brands.
Best forRestaurants, cafes and sushi/delivery businesses in Brazil; Small and mid-sized retailers starting a loyalty program; Chains with many storesMulti-location quick-service and fast-casual brands; Brands that want to grow first-party digital ordering; Marketing teams that want richer guest data
Pricing modelSubscription per businessQuote only
Starting priceBRL 179 per monthNot published
Free planNoNot published
Free trialYesNot published
ContractNone stated for the standalone plans (monthly, cancel any time)Not published
PlatformsWeb, iOS, AndroidWeb
CountriesBrazilCanada, United States
LanguagesPortugueseNot published
Number of integrations2812
CertificationsNot publishedPCI DSS, SOC 2 Type 2
Security practicesLGPD compliance (vendor badge), SSL secure siteNot published
FoundedNot published2011
HeadquartersSão Paulo, BrazilSan Francisco, United States
OwnerNot publishedNot published
Last reviewed29 September 202629 September 2026

Integrations

No partner appears in every list.

Named only by Fidelimax

  • 3S Checkout
  • Anota Aí
  • Bling
  • Cloudfy
  • ConnectPlug
  • Delivery Direto
  • GestãoClick
  • iFood
  • Loja Integrada
  • Make
  • n8n
  • Nuvemshop
and 16 more
  • Olist ERP
  • Omie
  • Pipedrive
  • Raffinato
  • Saipos
  • Shopify
  • SIGE Cloud
  • Sischef
  • TagPlus
  • TOTVS Chef
  • Tray
  • VarejOnline
  • Vhsys
  • VTEX
  • WooCommerce
  • Zapier

Named only by Thanx

  • Attentive
  • BigQuery
  • Databricks
  • Deliverect
  • Flybuy
  • Klaviyo
  • NCR
  • Olo
  • Qu
  • Snowflake
  • Square
  • Toast

Which to choose

Fidelimax

Choose Fidelimax if your business matches one of the audiences it is listed for: Restaurants, cafes and sushi/delivery businesses in Brazil; Small and mid-sized retailers starting a loyalty program; Chains with many stores.

Thanx

Choose Thanx if you fit its listed audience: Multi-location quick-service and fast-casual brands; Brands that want to grow first-party digital ordering; Marketing teams that want richer guest data.

Less suited to: Businesses outside the USA and Canada, and single-site operators. The pricing form states Thanx only works with companies based in the USA and Canada, and pricing is set by restaurant count and sales volume for multi-location brands.

What we could not confirm

Fidelimax

  • Combo prices
  • Founding year, team size and funding
  • Company registration (CNPJ)
  • Contract term beyond monthly, cancel-any-time
  • Exact number of integrations (vendor says 50+, page listed 40)

Thanx

  • Any price or contract term (quote only)
  • Full integration list (vendor cites 50+ but names only some)
  • Native iOS or Android app listings for Thanx itself (apps are white-label per brand)
  • Interface languages
  • Funding rounds and amounts (the vendor states only that it has raised more than $30M)
  • Legal registration details

Go further

Fidelimax profileThanx profile

Other comparisons with these products

Sources

Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.

Thanx, reviewed 29 September 2026

  1. Homepage: positioning, features, customershttps://www.thanx.com/
  2. Pricing approach, USA and Canada restrictionhttps://www.thanx.com/pricing
  3. Platform overview, ThanxAI, partnershttps://www.thanx.com/platform-overview
  4. Loyalty features, POS integrationshttps://www.thanx.com/loyalty
  5. CRM and segmentationhttps://www.thanx.com/crm
  6. Ordering appshttps://www.thanx.com/digital-experiences
  7. Offer managementhttps://www.thanx.com/offer-management-platform
  8. Reportinghttps://www.thanx.com/restaurant-reporting-software
  9. APIs and securityhttps://www.thanx.com/open-platform-apis
  10. Partner listhttps://www.thanx.com/partnerships
  11. Implementation timelinehttps://www.thanx.com/implementation
  12. Founder, news, investorshttps://www.thanx.com/about-us
  13. HQ, founding year, team sizehttps://www.linkedin.com/company/thanx