Loystar vs Square Loyalty

Loystar is a cloud point of sale and customer loyalty platform for small and medium businesses, including food and beverage sellers. Square Loyalty is a points-based customer rewards program that runs on Square's point of sale, Square Online and invoices. Both are listed under Loyalty & Rewards. They differ in price, audience and countries covered.

Key differences

  • price

    On price, Loystar lists GBP 10 per month (excl. VAT). Square Loyalty does not publish a starting price.

  • audience

    Audience differs between the profiles. Listed by one product alone: Loystar: Small food businesses that want loyalty built into the till; Square Loyalty: Cafes, bakeries and small restaurants already on Square.

  • countries covered

    Loystar names 2 countries and Square Loyalty names 8 countries. 1 country appears in every list.

  • integrations

    The integration lists differ. Loystar names 5 integrations and Square Loyalty names 10 integrations. No partner appears in every list.

Side by side

Loystar vs Square Loyalty: side-by-side comparison from published vendor information
FieldLoystarSquare Loyalty
What it isLoystar is a cloud point of sale and customer loyalty platform for small and medium businesses, including food and beverage sellers.Square Loyalty is a points-based customer rewards program that runs on Square's point of sale, Square Online and invoices.
Best forSmall food businesses that want loyalty built into the till; Small and medium businesses in Nigeria and the UKCafes, bakeries and small restaurants already on Square; Owners who want a simple rewards programme without a separate tool
Pricing modelSubscription per planIncluded in a Square plan
Starting priceGBP 10 per month (excl. VAT)Not published
Free planNot publishedNot published
Free trialYesYes
ContractNot publishedNone stated; the page says no locked-in contracts and you can cancel or switch plans anytime
PlatformsWebWeb
CountriesNigeria, United KingdomAustralia, Canada, France, Ireland, Japan, Spain and 2 more
LanguagesNot publishedNot published
Number of integrations510
CertificationsNot publishedNot published
Security practicesNot publishedNot published
FoundedNot published2009
HeadquartersNot publishedNot published
OwnerNot publishedBlock, Inc.
Last reviewed29 September 202629 September 2026

Integrations

No partner appears in every list.

Named only by Loystar

  • Paystack
  • Stripe
  • UGiftMe
  • Vamooze
  • WhatsApp

Named only by Square Loyalty

  • Craver
  • Flash Order
  • Grubbrr
  • Incentivio
  • KIOS
  • Kiosk Buddy
  • Kyoo
  • Pepper
  • PoppinPay
  • SpeedETab

Which to choose

Loystar

Choose Loystar if you are in one of these groups: Small food businesses that want loyalty built into the till; Small and medium businesses in Nigeria and the UK.

Square Loyalty

Choose Square Loyalty if you fit its listed audience: Cafes, bakeries and small restaurants already on Square; Owners who want a simple rewards programme without a separate tool.

What we could not confirm

Loystar

  • Company facts: legal entity, founding year, headquarters, founders, funding, team size (the about page gives only a mission)
  • Which of the several currency price lists applies to a given country
  • Whether Loystar has iOS or Android apps
  • Hardware sold or supported
  • Contract terms, support channels, security certifications and interface languages

Square Loyalty

  • Price of the plan that includes Loyalty (plan prices are not in the page text)
  • Headquarters, legal entity and employee count
  • What each marketplace integration does
  • Security certifications for Loyalty specifically
  • Interface languages

Go further

Loystar profileSquare Loyalty profile

Other comparisons with these products

Sources

Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.

Loystar, reviewed 29 September 2026

  1. Homepage: loyalty features, channelshttps://loystar.co/
  2. Naira pricing and add-onshttps://loystar.co/pricing/
  3. Pounds pricinghttps://loystar.co/pricing-gbp
  4. Food and beverage positioninghttps://loystar.co/food-beverage/
  5. POS pagehttps://loystar.co/pos
  6. Loyalty platform and reportshttps://loystar.co/loyalty-platform/
  7. Referral programmehttps://loystar.co/loystar-referral-program/
  8. Company mission; no facts on founding or locationhttps://loystar.co/about-us/
  9. Integrations page (renders empty)https://loystar.co/integrations

Square Loyalty, reviewed 29 September 2026

  1. Product page: features, integrations, trial, customershttps://squareup.com/us/en/software/loyalty
  2. Plan feature list and pricing texthttps://squareup.com/us/en/pricing
  3. Company history, parent, regionshttps://squareup.com/us/en/about
  4. UK Loyalty page (country availability)https://squareup.com/gb/en/software/loyalty
  5. Australian Loyalty page (country availability)https://squareup.com/au/en/software/loyalty