Mobivity vs Square Loyalty

Mobivity began as a text-message marketing platform for restaurants and now sells Connected Rewards, which places brand offers inside mobile games so restaurant, convenience and fuel brands can acquire and win back customers. Square Loyalty is a points-based customer rewards program that runs on Square's point of sale, Square Online and invoices. Both are listed under Loyalty & Rewards. Where the profiles show a difference, it is in audience, integrations and company background.

Key differences

  • audience

    The audiences they list differ. Listed for one product only, for example: Mobivity: Restaurant and convenience chains seeking new or lapsed customers; Square Loyalty: Cafes, bakeries and small restaurants already on Square.

  • integrations

    Mobivity names 18 integrations and Square Loyalty names 10 integrations. No partner appears in every list.

  • company background

    By owner, Mobivity (Connected Rewards moved to Mistplay's LoyaltyPlay (per the vendor's site)) and Square Loyalty (Block, Inc.).

Side by side

Mobivity vs Square Loyalty: side-by-side comparison from published vendor information
FieldMobivitySquare Loyalty
What it isMobivity began as a text-message marketing platform for restaurants and now sells Connected Rewards, which places brand offers inside mobile games so restaurant, convenience and fuel brands can acquire and win back customers.Square Loyalty is a points-based customer rewards program that runs on Square's point of sale, Square Online and invoices.
Best forRestaurant and convenience chains seeking new or lapsed customers; Game developers monetising playersCafes, bakeries and small restaurants already on Square; Owners who want a simple rewards programme without a separate tool
Pricing modelQuote onlyIncluded in a Square plan
Starting priceNot publishedNot published
Free planNot publishedNot published
Free trialNot publishedYes
ContractNot publishedNone stated; the page says no locked-in contracts and you can cancel or switch plans anytime
PlatformsWebWeb
CountriesNot publishedAustralia, Canada, France, Ireland, Japan, Spain and 2 more
LanguagesNot publishedNot published
Number of integrations1810
CertificationsNot publishedNot published
Security practicesNot publishedNot published
FoundedNot published2009
HeadquartersChandler, United StatesNot published
OwnerConnected Rewards moved to Mistplay's LoyaltyPlay (per the vendor's site)Block, Inc.
Last reviewed29 September 202629 September 2026

Integrations

No partner appears in every list.

Named only by Mobivity

  • Adjust
  • AppsFlyer
  • Branch
  • Braze
  • Electrum Loyalty
  • Kochava
  • Marigold
  • mParticle
  • OLO
  • Oracle POS
  • P97
  • PAR | Brink Pos
and 6 more
  • PAR | Retail
  • Paytronix
  • Punchh
  • Micros Simphony
  • Stuzo
  • Toast

Named only by Square Loyalty

  • Craver
  • Flash Order
  • Grubbrr
  • Incentivio
  • KIOS
  • Kiosk Buddy
  • Kyoo
  • Pepper
  • PoppinPay
  • SpeedETab

Which to choose

Mobivity

Choose Mobivity if your business matches one of the audiences it is listed for: Restaurant and convenience chains seeking new or lapsed customers; Game developers monetising players.

Weaker fit: Independent or single-site food businesses. The site addresses restaurant, retail and fuel brands and game developers, and the text-message marketing product it started with is no longer described.

Square Loyalty

Choose Square Loyalty if your business matches one of the audiences it is listed for: Cafes, bakeries and small restaurants already on Square; Owners who want a simple rewards programme without a separate tool.

What we could not confirm

Mobivity

  • Prices and contract terms
  • Founding year
  • Whether the original restaurant text-messaging product is still sold
  • Employee count
  • Funding

Square Loyalty

  • Price of the plan that includes Loyalty (plan prices are not in the page text)
  • Headquarters, legal entity and employee count
  • What each marketplace integration does
  • Security certifications for Loyalty specifically
  • Interface languages

Go further

Mobivity profileSquare Loyalty profile

Other comparisons with these products

Sources

Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.

Mobivity, reviewed 29 September 2026

  1. Home page, customer quotes, officeshttps://www.mobivity.com/
  2. Connected Rewards move to Mistplayhttps://www.mobivity.com/how-it-works/overview
  3. Brand offeringhttps://www.mobivity.com/how-it-works/brands
  4. Developer offering, attributionhttps://www.mobivity.com/how-it-works/developers
  5. Partner integrationshttps://www.mobivity.com/partners
  6. Company storyhttps://www.mobivity.com/about-us
  7. Investor overviewhttps://ir.mobivity.com/

Square Loyalty, reviewed 29 September 2026

  1. Product page: features, integrations, trial, customershttps://squareup.com/us/en/software/loyalty
  2. Plan feature list and pricing texthttps://squareup.com/us/en/pricing
  3. Company history, parent, regionshttps://squareup.com/us/en/about
  4. UK Loyalty page (country availability)https://squareup.com/gb/en/software/loyalty
  5. Australian Loyalty page (country availability)https://squareup.com/au/en/software/loyalty