Square Loyalty vs SumUp Connect

Square Loyalty is a points-based customer rewards program that runs on Square's point of sale, Square Online and invoices. SumUp Connect is a customer loyalty and automated marketing tool from SumUp, and its own pages still refer to the Fivestars by SumUp loyalty system. Both are listed under Loyalty & Rewards. The main differences are in price, audience and integrations.

Key differences

  • price

    SumUp Connect publishes a starting price of $269 (currency not stated) per month. Square Loyalty does not publish a starting price.

  • audience

    Audience differs between the profiles. Listed by one product alone: Square Loyalty: Cafes, bakeries and small restaurants already on Square; SumUp Connect: Coffee shops, quick-service restaurants and restaurants.

  • integrations

    The integration lists differ. Square Loyalty names 10 integrations and SumUp Connect names 1 integration. No partner appears in every list.

  • company background

    Founding years: Square Loyalty, 2009; SumUp Connect, 2012. By owner, Square Loyalty (Block, Inc.) and SumUp Connect (SumUp).

Side by side

Square Loyalty vs SumUp Connect: side-by-side comparison from published vendor information
FieldSquare LoyaltySumUp Connect
What it isSquare Loyalty is a points-based customer rewards program that runs on Square's point of sale, Square Online and invoices.SumUp Connect is a customer loyalty and automated marketing tool from SumUp, and its own pages still refer to the Fivestars by SumUp loyalty system.
Best forCafes, bakeries and small restaurants already on Square; Owners who want a simple rewards programme without a separate toolCoffee shops, quick-service restaurants and restaurants; Small businesses that want automated repeat-customer marketing
Pricing modelIncluded in a Square planSubscription per month
Starting priceNot published$269 (currency not stated) per month
Free planNot publishedNo
Free trialYesNot published
ContractNone stated; the page says no locked-in contracts and you can cancel or switch plans anytimeNot published
PlatformsWebWeb
CountriesAustralia, Canada, France, Ireland, Japan, Spain and 2 moreNot published
LanguagesNot publishedNot published
Number of integrations101
CertificationsNot publishedNot published
Security practicesNot publishedNot published
Founded20092012
HeadquartersNot publishedNot published
OwnerBlock, Inc.SumUp
Last reviewed29 September 202629 September 2026

Integrations

No partner appears in every list.

Named only by Square Loyalty

  • Craver
  • Flash Order
  • Grubbrr
  • Incentivio
  • KIOS
  • Kiosk Buddy
  • Kyoo
  • Pepper
  • PoppinPay
  • SpeedETab

Named only by SumUp Connect

  • SumUp POS

Which to choose

Square Loyalty

Choose Square Loyalty if you are in one of these groups: Cafes, bakeries and small restaurants already on Square; Owners who want a simple rewards programme without a separate tool.

SumUp Connect

Choose SumUp Connect if your business matches one of the audiences it is listed for: Coffee shops, quick-service restaurants and restaurants; Small businesses that want automated repeat-customer marketing.

What we could not confirm

Square Loyalty

  • Price of the plan that includes Loyalty (plan prices are not in the page text)
  • Headquarters, legal entity and employee count
  • What each marketplace integration does
  • Security certifications for Loyalty specifically
  • Interface languages

SumUp Connect

  • Currency of the published prices (page shows only a $ sign)
  • Whether prices are per location
  • The acquisition date of Fivestars by SumUp (not stated on the vendor's site)
  • Integrations with other point-of-sale systems
  • Contract term
  • Countries, languages and security certifications
  • SumUp headquarters and funding

Go further

Square Loyalty profileSumUp Connect profile

Other comparisons with these products

Sources

Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.

Square Loyalty, reviewed 29 September 2026

  1. Product page: features, integrations, trial, customershttps://squareup.com/us/en/software/loyalty
  2. Plan feature list and pricing texthttps://squareup.com/us/en/pricing
  3. Company history, parent, regionshttps://squareup.com/us/en/about
  4. UK Loyalty page (country availability)https://squareup.com/gb/en/software/loyalty
  5. Australian Loyalty page (country availability)https://squareup.com/au/en/software/loyalty