Fidelimax vs SumUp Connect

Fidelimax is a Brazilian loyalty platform that lets small and mid-sized retailers, restaurants and service businesses run points and cashback programs. SumUp Connect is a customer loyalty and automated marketing tool from SumUp, and its own pages still refer to the Fivestars by SumUp loyalty system. Both are listed under Loyalty & Rewards. Where the profiles show a difference, it is in price, audience and platforms.

Key differences

  • price

    Starting prices: Fidelimax at BRL 179 per month; SumUp Connect at $269 (currency not stated) per month. The currency or billing basis differs, so they are not directly comparable.

  • audience

    Audience differs between the profiles. Listed by one product alone: Fidelimax: Restaurants, cafes and sushi/delivery businesses in Brazil; SumUp Connect: Coffee shops, quick-service restaurants and restaurants.

  • platforms

    Platform support differs. Fidelimax: Web, iOS, Android; SumUp Connect: Web.

  • integrations

    On integrations, Fidelimax names 28 integrations and SumUp Connect names 1 integration. No partner appears in every list.

Side by side

Fidelimax vs SumUp Connect: side-by-side comparison from published vendor information
FieldFidelimaxSumUp Connect
What it isFidelimax is a Brazilian loyalty platform that lets small and mid-sized retailers, restaurants and service businesses run points and cashback programs.SumUp Connect is a customer loyalty and automated marketing tool from SumUp, and its own pages still refer to the Fivestars by SumUp loyalty system.
Best forRestaurants, cafes and sushi/delivery businesses in Brazil; Small and mid-sized retailers starting a loyalty program; Chains with many storesCoffee shops, quick-service restaurants and restaurants; Small businesses that want automated repeat-customer marketing
Pricing modelSubscription per businessSubscription per month
Starting priceBRL 179 per month$269 (currency not stated) per month
Free planNoNo
Free trialYesNot published
ContractNone stated for the standalone plans (monthly, cancel any time)Not published
PlatformsWeb, iOS, AndroidWeb
CountriesBrazilNot published
LanguagesPortugueseNot published
Number of integrations281
CertificationsNot publishedNot published
Security practicesLGPD compliance (vendor badge), SSL secure siteNot published
FoundedNot published2012
HeadquartersSão Paulo, BrazilNot published
OwnerNot publishedSumUp
Last reviewed29 September 202629 September 2026

Integrations

No partner appears in every list.

Named only by Fidelimax

  • 3S Checkout
  • Anota Aí
  • Bling
  • Cloudfy
  • ConnectPlug
  • Delivery Direto
  • GestãoClick
  • iFood
  • Loja Integrada
  • Make
  • n8n
  • Nuvemshop
and 16 more
  • Olist ERP
  • Omie
  • Pipedrive
  • Raffinato
  • Saipos
  • Shopify
  • SIGE Cloud
  • Sischef
  • TagPlus
  • TOTVS Chef
  • Tray
  • VarejOnline
  • Vhsys
  • VTEX
  • WooCommerce
  • Zapier

Named only by SumUp Connect

  • SumUp POS

Which to choose

Fidelimax

Choose Fidelimax if you fit its listed audience: Restaurants, cafes and sushi/delivery businesses in Brazil; Small and mid-sized retailers starting a loyalty program; Chains with many stores.

SumUp Connect

Choose SumUp Connect if your business matches one of the audiences it is listed for: Coffee shops, quick-service restaurants and restaurants; Small businesses that want automated repeat-customer marketing.

What we could not confirm

Fidelimax

  • Combo prices
  • Founding year, team size and funding
  • Company registration (CNPJ)
  • Contract term beyond monthly, cancel-any-time
  • Exact number of integrations (vendor says 50+, page listed 40)

SumUp Connect

  • Currency of the published prices (page shows only a $ sign)
  • Whether prices are per location
  • The acquisition date of Fivestars by SumUp (not stated on the vendor's site)
  • Integrations with other point-of-sale systems
  • Contract term
  • Countries, languages and security certifications
  • SumUp headquarters and funding

Go further

Fidelimax profileSumUp Connect profile

Other comparisons with these products

Sources

Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.