SumUp Connect vs Thanx
SumUp Connect is a customer loyalty and automated marketing tool from SumUp, and its own pages still refer to the Fivestars by SumUp loyalty system. Thanx is a loyalty and guest engagement platform for restaurant brands. Both are listed under Loyalty & Rewards. They differ in price, audience and integrations.
Key differences
price
The only starting price published is SumUp Connect's: $269 (currency not stated) per month. Thanx does not publish a starting price.
audience
The audiences they list differ. Listed for one product only, for example: SumUp Connect: Coffee shops, quick-service restaurants and restaurants; Thanx: Multi-location quick-service and fast-casual brands.
integrations
On integrations, SumUp Connect names 1 integration and Thanx names 12 integrations. No partner appears in every list.
company background
SumUp Connect was founded in 2012 and Thanx in 2011.
Side by side
| Field | SumUp Connect | Thanx |
|---|---|---|
| What it is | SumUp Connect is a customer loyalty and automated marketing tool from SumUp, and its own pages still refer to the Fivestars by SumUp loyalty system. | Thanx is a loyalty and guest engagement platform for restaurant brands. |
| Best for | Coffee shops, quick-service restaurants and restaurants; Small businesses that want automated repeat-customer marketing | Multi-location quick-service and fast-casual brands; Brands that want to grow first-party digital ordering; Marketing teams that want richer guest data |
| Pricing model | Subscription per month | Quote only |
| Starting price | $269 (currency not stated) per month | Not published |
| Free plan | No | Not published |
| Free trial | Not published | Not published |
| Contract | Not published | Not published |
| Platforms | Web | Web |
| Countries | Not published | Canada, United States |
| Languages | Not published | Not published |
| Number of integrations | 1 | 12 |
| Certifications | Not published | PCI DSS, SOC 2 Type 2 |
| Security practices | Not published | Not published |
| Founded | 2012 | 2011 |
| Headquarters | Not published | San Francisco, United States |
| Owner | SumUp | Not published |
| Last reviewed | 29 September 2026 | 29 September 2026 |
Integrations
No partner appears in every list.
Named only by SumUp Connect
- SumUp POS
Named only by Thanx
- Attentive
- BigQuery
- Databricks
- Deliverect
- Flybuy
- Klaviyo
- NCR
- Olo
- Qu
- Snowflake
- Square
- Toast
Which to choose
SumUp Connect
Choose SumUp Connect if you are in one of these groups: Coffee shops, quick-service restaurants and restaurants; Small businesses that want automated repeat-customer marketing.
Thanx
Choose Thanx if you fit its listed audience: Multi-location quick-service and fast-casual brands; Brands that want to grow first-party digital ordering; Marketing teams that want richer guest data.
Less suited to: Businesses outside the USA and Canada, and single-site operators. The pricing form states Thanx only works with companies based in the USA and Canada, and pricing is set by restaurant count and sales volume for multi-location brands.
What we could not confirm
SumUp Connect
- Currency of the published prices (page shows only a $ sign)
- Whether prices are per location
- The acquisition date of Fivestars by SumUp (not stated on the vendor's site)
- Integrations with other point-of-sale systems
- Contract term
- Countries, languages and security certifications
- SumUp headquarters and funding
Thanx
- Any price or contract term (quote only)
- Full integration list (vendor cites 50+ but names only some)
- Native iOS or Android app listings for Thanx itself (apps are white-label per brand)
- Interface languages
- Funding rounds and amounts (the vendor states only that it has raised more than $30M)
- Legal registration details
Sources
Facts on this page come from the pages below. Prices and features change, so confirm with each vendor before you buy.
SumUp Connect, reviewed 29 September 2026
- Product overview (fivestars.com redirects here)https://www.sumup.com/en-us/loyalty-program/
- Plans and priceshttps://www.sumup.com/en-us/loyalty-program/pricing/
- Loyalty featureshttps://www.sumup.com/en-us/loyalty-program/loyalty-rewards/
- Marketing featureshttps://www.sumup.com/en-us/loyalty-program/automated-marketing/
- Customer directoryhttps://www.sumup.com/en-us/loyalty-program/customer-directory/
- Company and supporthttps://www.sumup.com/en-us/about/
Thanx, reviewed 29 September 2026
- Homepage: positioning, features, customershttps://www.thanx.com/
- Pricing approach, USA and Canada restrictionhttps://www.thanx.com/pricing
- Platform overview, ThanxAI, partnershttps://www.thanx.com/platform-overview
- Loyalty features, POS integrationshttps://www.thanx.com/loyalty
- CRM and segmentationhttps://www.thanx.com/crm
- Ordering appshttps://www.thanx.com/digital-experiences
- Offer managementhttps://www.thanx.com/offer-management-platform
- Reportinghttps://www.thanx.com/restaurant-reporting-software
- APIs and securityhttps://www.thanx.com/open-platform-apis
- Partner listhttps://www.thanx.com/partnerships
- Implementation timelinehttps://www.thanx.com/implementation
- Founder, news, investorshttps://www.thanx.com/about-us
- HQ, founding year, team sizehttps://www.linkedin.com/company/thanx